Matthew Scott Fruithandler

• Manage multiple client's Sales Development services. Included, but not limited to, call scripting, email sequencing, social selling, and objection handling.
• Total client $1.5 Million in ARR
• Creating and updating inbound and outbound sequence, script, objection handling.
• Built strong rapport with marketing and sales team with each client, ensuring pipeline created and messaging aligns with client goals.
• Provided strong leadership to enhance team productivity and morale.
• Led cross-functional teams to achieve project milestones and deliver high-quality results.

• Grew team from 8 SDRs, to 1 SDR Manager and 14 SDRs.
• Immediate pipeline growth inbound and outbound from Q4 to Q1 (over 100% increase in both categories)
• Created and implemented outbound and inbound SDR playbooks
• Optimized new hire onboarding to enable new SDRs to schedule their first sales-qualified meetings after 2-week boot camp.
• Recruited and onboarded 6 SDRs
• Over $4 Million in pipeline generated over Q1 and Q2, with an Average deal size of $5000 ARR
• Inbound SDR Attainment 103% over Q1 and Q2 2023
• Outbound Quarter over Quarter growth of 250% more pipeline generated
• Mentored and coached two SDRs to promotion to the Account Growth team in Q1
• Strategic partnership with product and marketing teams for inbound and outbound campaigns
• Left due to Personal Matter in 2023

• Grew NA Team from 12 to 20 SDRs in 9 months in NYC, Austin, and remote. Responsible for $4 Million in pipeline generated per quarter
• Grew NA Leadership team from 1 to 3 SDR managers
• Supporting and Training SDRs for Inbound and Outbound prospecting. Supervised Mid Market, Enterprise, and Strategic Sales Development representatives
• Marketing Leadership All-Star award 2021-2022
• Average quarterly pipeline generation 105% to target
• Co-Train and assist with professional career development SDR and SDR Managers.
• Created and maintained outbound playbooks
• Implemented and maintained Gong and Usergems
• Launched Strategic initiative of Field Marketing Pods

• Strategic leader building a team of top-performing account development reps
• Providing continuous and constructive professional and career coaching for our ADRs.

PrPromoted and Piloted Enterprise SDR Grocery team May 2016

● Consistently meeting or exceeding targeted goals.

● July 2016 - Set 15 appointments (125%).

● Set appointment with the largest grocery wholesaler in the USA

(Associated Wholesale Group).

● Assist in training of new enterprise team members.

● Managed employee weekly events and quarterly company-wide events,

with successful rise in employee event quality,omoted the sale of Customized Customer insight, Loyalty and Marketing solutions with strategic outreach to targeted SMB, Medium, Large and Enterprise level businesses