Mattie Motz
Burbank,CA
Summary
Dynamic Social Media Marketer experienced in strategic content planning and over 3.5 years of marketing expertise through social media platforms. Skilled in crafting compelling content focused on building relationships with customers and increasing engagement. Organized, dependable, and successful at managing multiple priorities with a positive attitude. Proven history of developing and implementing successful campaigns to maximize ROI and bottom-line results.
Overview
4
4
years of professional experience
Work History
Co-Founder / CEO
INBLOOM SOCIAL™ LLC
02.2023 - Current
- Social Media Marketing agency that manages all social media accounts for multiple clients within the entertainment and lifestyle industries.
- Evaluate market trends to identify emerging opportunities and inform strategic decision making.
- Manage editorial calendars, consult with brands on SMM best practices, and develop marketing materials and campaigns to boost brand awareness and customer engagement.
- Oversee client relations through email communications and bi-weekly check-in meetings to ensure InBloom Social™ is providing the best service possible.
- Maintain contracts and budget reports for each client as well as InBloom Social™.
- Create analytics reports and implement data-driven decision-making to optimize business performance and drive growth.
- Streamline operational processes for improved efficiency and cost reduction.
- Manage partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Production Assistant
WARNER MEDIA / NZK PRODUCTIONS
09.2022 - Current
- Support entire production, crew, and cast of "The Bachelor" franchise in all stages of development (pre-production, production, and post-production)
- Collaborate with production team to facilitate smooth operations, avoiding disruptions and delays.
- Stay alert, active, and ready to respond to any request at any time using variety of available resources.
- Complete wide range of tasks in diverse filming areas to support operations.
- Boost overall team morale through proactive problem-solving and open communication practices.
- Assist in meeting tight deadlines by efficiently coordinating tasks with other team members.
- Reduce production errors through close attention to detail and thorough quality control checks.
- Support current production needs by moving items between equipment, conveyors, and staging areas.
- Demonstrate adaptability in handling various production roles as needed, enhancing versatility within the team.
Social Media Manager
POQUITO MAS
11.2022 - 07.2023
- Created and implemented impactful strategies to increase Poquito Mas' brand awareness and engagement within the digital world.
- Collaborated with executives on overall marketing strategy and managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Led team meetings and training sessions, fostering collaboration among team members for optimal results in social media management tasks.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Social Media Marketing Coordinator
HARRY & DAVID
07.2020 - 06.2022
- Managed all social media accounts and copy writing for Wolferman's Bakery, increasing impressions by 173% and engagements by 120% to reach company goals while maintaining budget
- Strategized, created, and posted social assets for Wolferman's Bakery, Harry & David, and 1-800 Flowers on numerous platforms (including TikTok and Instagram), as well as reported on weekly/monthly analytics
- Created and produced a monthly morning show on Facebook Live called Breakfast at Wolferman's Bakery, earning 2.4 million total views
- Presented social strategy to executives and upper management for Wolferman's Bakery, Harry & David, and 1-800 Flowers
- Ran influencer programs, managed projects with freelancers involving photography and video editing, and sent a weekly social newsletter on changes within the social media world
- Negotiated rates with talent, managed contracts and invoices, and sent products to talent for promotion.
- Enhanced online presence by optimizing SEO and managing paid social media advertising campaigns.
- Generated monthly reports on performance metrics, presenting insights to management for informed decision making.
Education
Bachelor of Science - Communication - Social Media & Public Engagement
SOUTHERN OREGON UNIVERSITY
Ashland, OR06.2020
Skills
- Digital Brand Marketing
- Copywriting
- Project Management
- Content Creation
- Community Engagement
- Client Relationship Building
- Social Media Management
- Web and Graphic Design
- Photo and Video Editing
- Teamwork and Collaboration
- Analytics and Reporting
- SEO Optimization
Timeline
Co-Founder / CEO
INBLOOM SOCIAL™ LLC
02.2023 - Current
Social Media Manager
POQUITO MAS
11.2022 - 07.2023
Production Assistant
WARNER MEDIA / NZK PRODUCTIONS
09.2022 - Current
Social Media Marketing Coordinator
HARRY & DAVID
07.2020 - 06.2022
Bachelor of Science - Communication - Social Media & Public Engagement
SOUTHERN OREGON UNIVERSITY
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