Matt Walsh
Fort Worth,TX
Summary
Associate Director of Programmatic bringing extensive experience across Account Management, Media Planning, Sales, and Client Success Team Leadership roles. With a solid foundation in programmatic digital media, I have consistently demonstrated a track record of team leadership, client growth, and the development and execution of effective media planning and strategy.
Overview
8
8
years of professional experience
Work History
Associate Director of Account Services
GroupM Nexus
07.2022 - Current
- Lead team of to 6-8 account managers and associates, supervising daily performance as well as development of training and career growth plans.
- Drove on average a 58% YoY increase in spend across several brands through sound strategy, performance, and reporting.
- Lead internal trainings to develop programmatic knowledge and skillsets across departments
- Spearheaded digital marketing briefs, strategies, implementation, and measurement across accounts and KPIs.
- Explore and partner with new and emerging programmatic ad tech vendors to help drive innovation across brands.
- Deepened relationships with agency and brand teams to discover roadblocks and new opportunities for growth.
Director of Client Success
BrkThru Digital
08.2020 - 06.2022
- Prospected agencies and direct clients across US and developed strong working relationships to meet their digital media needs
- Worked alongside media and service teams to deliver meaningful, differentiated paid media plans across platforms to hit campaign KPIs, including, but not limited, to Display, Search, Social, Video, Connected TV, & Audio
- Conducted QBRs and monthly performance reviews to highlight successes and discuss areas for optimization
- Met quarterly and yearly new and recurring revenue goals
Strategic Partner Manager
Simpli.fi
12.2018 - 08.2020
- Worked closely with sales reps to develop cross-channel digital media plans and implement prospecting strategies for target agency prospects
- Increased lead close rates by ~10% through revamped media strategies and go to market strategies
- Helped drive agency partners to transition over large brands from competing DSPs to Simpli.fi by promoting differentiated targeting, reporting, and ease of use platform
Account Manager
Simpli.fi
01.2018 - 12.2018
- Lead largest partners to their highest spending months on the platform through consistent education, strategy recommendations, and relationship building
- Supervised a team of Account Coordinators to strategize, implement, and report on digital campaigns and deliver actionable insights and recommendations for client campaigns
- Effectively communicated client needs to sales reps and maintained a successful relationship to deliver quality service consistently
Senior Account Coordinator
Simpli.fi
05.2017 - 12.2017
Account Coordinator
Simpli.fi
05.2016 - 05.2017
Education
Bachelor of Business Administration - Integrated Studies - Marketing & Entrepreneurship
University of North Texas
Denton, TX05.2016
Timeline
Associate Director of Account Services
GroupM Nexus
07.2022 - Current
Director of Client Success
BrkThru Digital
08.2020 - 06.2022
Strategic Partner Manager
Simpli.fi
12.2018 - 08.2020
Account Manager
Simpli.fi
01.2018 - 12.2018
Senior Account Coordinator
Simpli.fi
05.2017 - 12.2017
Account Coordinator
Simpli.fi
05.2016 - 05.2017
Bachelor of Business Administration - Integrated Studies - Marketing & Entrepreneurship
University of North Texas
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