Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies
Certification
Timeline
Generic

Matty de Castro

Wilmette,IL

Summary

Pragmatic, results-oriented professional with incredible experience in digital world transformation. Consistently proven to assist companies learn to adapt and get ahead of the future trends, build diverse culture and drive sustainable growth using technology. Expertise in approaching challenges and opportunities associated with the booming growth of a technology company. Has a holistic view of how to build and maintain a company, team culture and manage through times of success and crises.

Overview

20
20
years of professional experience
1
1
Certification

Work History

GM - Cameo for Business

Cameo
02.2023 - 07.2023
  • Led strategy and development for newly formed Cameo for Business group.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Re-organized team for long term growth and success.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

VP, Growth & Operations

VidMob
01.2021 - 01.2023
  • Built two net new functions at VidMob including Business Operations and SMB Sales.
  • Led overall company strategic planning and OKR development, execution and reporting. Headed teams in managing implementation and training on strategic initiatives for entire company.
  • Co-led diligence team securing $100mm in series D fund raise.
  • Helped structure and build relationships with channel partners including Meta, Google, Pinterest and LinkedIn.
  • Set up sales infrastructure to capture inbound demand including creation of BDR role and implementing new CRM tools.
  • Set strategic vision for SMB team and hired 40 global sellers and BDR's.

Director, North American SMB Account Management

Facebook
04.2018 - 10.2020
  • Managed Facebook fastest growing sales channel driving $3.7B in revenue, 29% YoY growth in 2019 and built and managed team of 270.
  • Implemented new organizational segmentation across 6,000 accounts improving service models and customer satisfaction.
  • Co-led diversity and Inclusion efforts implementing find, grow & keep strategy across organization resulting in significant improvement in diversity hiring and retention.
  • Significant experience in crises management coordinating response and GTM through elections, Cambridge Analytica and Ad Boycott.
  • Continued to serve as Chicago Head of Office with Focus on building culture and Diversity and Inclusion.

Head Of Industry CPG & Retail/ Head Of Office - Chicago

Facebook
06.2013 - 04.2018
  • Consistently achieved team & company goals growing 500% over 5 years driving $1.9B in revenue while building and maintaining new enterprise C suite relationships at Home Depot, Best Buy, Kraft, SCJ, Kimberly Clark, Kellogg's, GMI, Nestle Mondelez and Walmart.
  • Lead US CPG and Retail teams designing org, implementing go to market strategy, hiring senior management team and leading day to day operations of 65 person team across 7 offices.
  • Served as cross functional lead partnering closely with product, engineering, marketing science, partnerships and creative services on retail go to market strategy and co-created FB's early Omni channel solutions.
  • Served as Chicago Head of Office coordinating facilities, security, culinary, and IT operations while building office culture. Focused on Diversity and Inclusion hiring and culture building as office grew to over 500 people.

Industry Manager - CPG & Financial Services

Facebook
04.2012 - 06.2013
  • Hired and managed team of 11 client partners and client solutions managers in New York and Chicago. Built out Chicago's CPG team.
  • Consistently met sales goals driving enterprise partnership with American Express. Led FB's early direct response card acquisition program.
  • Built new C suite relationships and joint business plans with Chase, Miller Coors, and MasterCard.

Client Partner

Facebook
09.2008 - 04.2012
  • Co-created joint multi year business plans for Walmart, American Express & Nestle. Co-developed early marketing applications My Local Walmart and American Express Link Like Love.
  • Developed new relationships and executed joint business plans with Nestle, Starbucks and various agency partners including OMD, PHD, SMG, TBWA & Digitas.

Director of Enterprise Sales

Arkadium
01.2007 - 09.2008
  • Created enterprise sales group reporting to CEO. Defined and deployed Arkadium's product monetization models across multiple software and advertising platforms for advertisers and publishers.
  • Prospected and closed scalable, multi-year recurring revenue deals with Sony, National Geographic, Web MD, The History Channel, Ogilvy, Arc and 20th Century Fox.

Business Development

Pulse 360 Inc.
05.2005 - 01.2007
  • Diversified Pulse 360's client roster with brands such as Capital One, IBM, TD Ameritrade, Starwood Hotels, The Economist, Lufthansa, HSBC, and Kodak. Consistently achieved goals.

Business Development

Ticketmaster
08.2003 - 05.2005
  • Created client solutions and custom product innovation initiatives for Ticketmaster.com, Citysearch.com, Match.com, and Evite.com including American Express Membership Rewards for Tickets.

Education

Bachelor of Science - Leeds School Of Business - Management

University Of Colorado
Boulder, CO
2003

Program For International Business -

University of Westminster
London, UK
2002

Skills

  • Business development
  • Team building
  • Leadership
  • Organization design
  • Strategy development
  • Entrepreneurship/Start Up Culture
  • Building culture
  • Crises Management
  • Sales
  • People management
  • Public speaking

Accomplishments

  • Named to 2018 Crain's Chicago Business 40 under 40.
  • Member Path to Purchase Institute Faculty.
  • Member Chicago Youth Centers Board of Directors.

Hobbies

  • Time with my wife and kids
  • Reading
  • All sports and games
  • Comedy

Certification

  • Wharton School of Business executive program in sales negotiation.

Timeline

GM - Cameo for Business

Cameo
02.2023 - 07.2023

VP, Growth & Operations

VidMob
01.2021 - 01.2023

Director, North American SMB Account Management

Facebook
04.2018 - 10.2020

Head Of Industry CPG & Retail/ Head Of Office - Chicago

Facebook
06.2013 - 04.2018

Industry Manager - CPG & Financial Services

Facebook
04.2012 - 06.2013

Client Partner

Facebook
09.2008 - 04.2012

Director of Enterprise Sales

Arkadium
01.2007 - 09.2008

Business Development

Pulse 360 Inc.
05.2005 - 01.2007

Business Development

Ticketmaster
08.2003 - 05.2005

Bachelor of Science - Leeds School Of Business - Management

University Of Colorado

Program For International Business -

University of Westminster

Similar Profiles

CREATE PROFILE
Matty de Castro