R. "MATTY" SEXTON
Entertainer
Dublin,Ohio
Summary
Dynamic event and entertainment professional with extensive experience in in-game operations, live production, and performance. Expertise in managing intricate game-day elements, coordinating talent and technical teams, and creating high-energy fan experiences that enhance the on-field narrative for attendees. Strong foundation in audio production, musical direction, and show flow, complemented by exceptional leadership, project management, and real-time problem-solving skills. Proven track record of collaborating with marketing, sponsorship, and public relations teams to seamlessly integrate branded elements into live events while boosting fan engagement through innovative entertainment strategies.
Overview
33
33
years of professional experience
Work History
Owner
R.M. Sexton Enterprises
Columbus, Ohio
01.1993 - Current
- Nationally recognized musical director for various events and venues including College Football Playoffs, MLB, NCAA Final Four, NHL Winter Classic, US Track and Field Championships, and many more.
- Managed logistics, coordination, and execution of various entertainment, live music, and sporting events at national, regional, and local levels to ensure seamless operations.
- Curated and managed extensive sponsor event planning and team portfolio creation to drive engagement, ticket sales, and partnership opportunities.
- Executed engaging performances to create an enjoyable atmosphere for diverse audiences enhancing the "story" being told on the field of play or stage.
- Adapted performances in real-time to foster enhanced audience interaction and enjoyment.
- Oversaw the selection, contracting, arrangement, and production of over 5000 entertainment acts, ensuring high-quality performances since 2010.
- Analyzed audience preferences and created tailored routines to align with specific event themes and objectives.
- Conceived and implemented original entertainment concepts for events, ensuring lasting impressions on attendees.
- Analyzed audience feedback to refine performance outcomes and enhance future engagements.
- Developed engaging performances by utilizing interactive components and strategically timed humor to captivate audiences.
- Developed and implemented techniques to create impactful stage presence for audiences across different demographics.
- Implemented strategic modifications to performances, maintaining audience engagement while navigating last-minute changes during live events.
- Executed sound equipment management and stage arrangements for live events, guaranteeing high-quality audio experiences.
- Coordinated with event planners, and producers to ensure entertainment themes reflected client visions and expectations.
- Cultivated strong relationships by maintaining a high standard of professionalism during client and performer engagements, as well as with media outlets.
- Utilized advanced problem-solving and conflict resolution skills to facilitate successful negotiations and foster positive outcomes.
- Delivered constructive feedback to colleagues on performance techniques aimed at fostering ongoing development.
- Coordinated efforts with various departments to foster teamwork and elevate service standards.
- Managed client interactions by providing timely and thorough responses to inquiries and concerns, enhancing overall booking efficiency.
- Achieved numerous positive client reviews, leading to increased bookings and new referrals.
Marketing Executive / Entertainment Coordinator
Marketing Activations Group
Columbus, Ohio
01.2009 - 04.2016
- Successful management of mobile marketing programs, and production execution for clients such as The Pro Bull Riders, Cooper Tire, Indycar Racing, NHL, and NCAA Final Four.
- Provided and performed engaging and entertaining "MC" and Stage Host roles.
- Purchased, coordinated, and managed on-site entertainment
- Coordinated events and promotional activities to drive customer interaction and brand awareness.
- Handled and trouble shot event activations
- Collaborated with cross-functional teams to create cohesive promotional materials for product launches.
- Implemented tools for tracking campaign performance, ensuring data-driven adjustments were made promptly.
- Managed social media accounts, increasing engagement through targeted content strategies.
- Supported budget management for marketing initiatives, optimizing resource allocation efficiently.
- Increased brand awareness by developing and implementing innovative marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Collaborated with developers, advertisers and production managers to market products and services, and drive ticket sales through an entertainment delivery.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Monitored on-site event activities, troubleshooting issues to maintain quality standards and guest satisfaction.
- Assisted in vendor selection and negotiation, optimizing cost-effectiveness for event services.
- Increased overall event attendance by consistently offering fresh, engaging entertainment options that catered to target demographics.
- Successfully coordinated entertainment lineups for various large-scale events, resulting in positive feedback from attendees and clients alike.
- Enhanced event experiences by coordinating and managing all entertainment aspects, including talent booking, scheduling, and logistics.
- Implemented innovative ideas for audience engagement to keep guests entertained throughout the duration of events.
- Maintained a high level of client satisfaction through regular updates on event progress, addressing concerns as they arose.
- Coordinated logistics for travel, accommodations, and rehearsals for entertainers, ensuring a smooth experience from start to finish.
- Streamlined communication between performers and event organizers for greater efficiency and satisfaction.
Education
Bachelor of Science -
The Ohio State University
01.2000
Skills
- Musical Direction
- Event planning and production
- Experience in large scale entertainment booking and production
- Expert knowledge of entertainment costs and production
- Experience with various production partners
- Large sponsor portfolio
- Persuasive negotiator
- Efficient time management
- Proficient in resolving issues
- Skilled in prioritizing and executing tasks simultaneously
- Proactive team supporter
- Superb relationship-building skills
- Strategic thinker
Timeline
Marketing Executive / Entertainment Coordinator
Marketing Activations Group
01.2009 - 04.2016
Owner
R.M. Sexton Enterprises
01.1993 - Current
Bachelor of Science -
The Ohio State University
Client List and References
Client List and References can be made available.