Matty Siegel
New York,NY
Summary
Strategic and creative social forward thinker with a proven track record of leading brand growth, community engagement, and content innovation across digital platforms. With 6+ years of experience in social strategy, content development, analytics, and team leadership, I bring a deep understanding of how to build an impactful social media and marketing strategy.
Overview
6
6
years of professional experience
Work History
Senior Manager, Social Media
LaPointe
08.2024 - 04.2025
- Collaborated directly with the CEO, Co-Founders and Creative Director to drive strategic and executional plans for high-level social media and marketing campaigns, ensuring alignment with the brand's vision, aesthetic, and business objectives.
- Positioned brand as a leader in digital luxury by crafting nuanced platform-specific content strategies for Instagram, TikTok, YouTube, and emerging channels.
- Reimagined and built a refined content calendar system, streamlining workflow and boosting cross-functional alignment on social initiatives.
- Grew Instagram following by 10% through strategic content planning, community-first engagement, and launch campaigns tied to new collections and key brand moments.
- Elevated brand voice and tone across captions and community engagement, creating a consistent and aspirational experience for followers.
- Directed visual storytelling ensuring all assets reflect luxury standards.
- Drove culturally relevant and timely social activations by developing the brand's annual and seasonal marketing calendar, aligning key product launches, editorial moments, and global events to maximize impact.
Senior Manager, Social Media Strategy
Pat McGrath Labs
04.2023 - 01.2024
- Achieved 20% increase in channel growth and engagement by developing and executing the social & content strategy inclusive of 360 planning for major launches, celebrity clientele, fashion month and pop-culture moments.
- Served as point of contact for real-time content approvals with founder, Pat McGrath.
- Partnered with senior leadership team to ensure social content aligns with brand mission and business goals.
- Overhauled social reporting to leverage data as key input for real-time and longer-term planning for launches and key moments in time.
- Streamlined asset management to ensure organization and optimization of all creative assets.
- Increased Instagram following from 4.7M to 5.7M by leveraging strategic partnerships.
- Data-backed strategy and ongoing analytic input drove always on customer acquisition efforts.
- Managed social media team of three to execute multiple projects in concert with achieving exceptional results in a fast-paced environment.
Manager, Social Media Strategy
Pat McGrath Labs
05.2021 - 04.2023
- Significantly increased Instagram following from 3M to 4.7M by executing content and influencer partnerships anchored in community engagement and social listening.
- Solidified 6M audience through strategic content cadence across social ecosystem.
- Managed cross functional workflow between content and copy teams, providing essential direction to ensure consistency.
- Partnered closely with senior leadership on 360 planning efforts to create comprehensive storytelling across product launches and marquee brand moments.
- Fueled growth by mapping partnerships across influencers, vendors and co-branded efforts.
Assistant Manager, Social Media Strategy
Pat McGrath Labs
01.2020 - 05.2021
- Served as lead for community management, replying to comments and direct messages across each platform in a timely manner
- Managed real-time posting across Instagram and Tik Tok, inclusive of content creation and copywriting
- Tracked engagement to develop comprehensive reports that underscored brand influence and informed future planning opportunities
- Implemented User Generated Content approach across platforms to strengthen relationship with key audience
- Executed copywriting in real time for captions, story scripts and reply scenarios
Social Media Manager
Tractenberg & Co
05.2019 - 01.2020
- Managed client communication for seven clients while simultaneously facilitating content calendar approvals and daily social postings across Instagram and Facebook.
- Developed unique client content calendars inclusive of copywriting and content creation.
- Completed weekly, monthly, yearly analytic reports to showcase overall brand and social achievements, key insights and opportunities.
Education
BA - English
University of Delaware
Delaware05.2017
Skills
- Leadership
- Storytelling
- Brand Awareness
- Social Listening
- Community Management
- Customer Support
- Copywriting
- Content Strategy
- C-Level Relationships
- Asset Management
- High Attention to Detail
- Strategic Planning
- Cross-Functional Collaboration
- Data-Driven Decision Making
Timeline
Senior Manager, Social Media
LaPointe
08.2024 - 04.2025
Senior Manager, Social Media Strategy
Pat McGrath Labs
04.2023 - 01.2024
Manager, Social Media Strategy
Pat McGrath Labs
05.2021 - 04.2023
Assistant Manager, Social Media Strategy
Pat McGrath Labs
01.2020 - 05.2021
Social Media Manager
Tractenberg & Co
05.2019 - 01.2020
BA - English
University of Delaware
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