Matzi
Los Angeles,CA
Summary
Hi, my name is Matzi.
I’m a multimedia creative and culture writer with 4+ years of experience producing evergreen copy & social-first content that resonates with a variety of audiences.
My work spans fashion, music, and pop culture, where I specialize in digital storytelling
that blends editorial voice with engaging visuals.
With a background in journalism, graphic design, photography, and videography, my portfolio
includes work across independent magazines, digital platforms, and brand marketing
Reflecting a balance of editorial, creative direction, and social media strategy.
Overview
2
2
years of professional experience
Work History
Multimedia Creative
Freelance
Los Angeles, CA
11.2025 - Current
- Created, edited, and published digital content (written, visual, and multimedia for Independent Publications, matching the brand voice and audience engagement goals.
- Produced editorial shoots and multimedia projects for LA Times Image, coordinating schedules, locations, and crew.
- Covered major events like ComplexCon, integrating commentary on streetwear trends and brand culture
- Interviewed artists, designers, and cultural influences in-person and virtually, crafting compelling narrative profiles
- Assisted lead stylists on high-profile shoots (including work for A$AP Rocky) by preparing wardrobes, conducting fittings, and executing on-set styling adjustments.
- Managed wardrobe logistics for commercial and music video productions: sourcing, pulling, packing, transport, and returns.
- Conducted showroom and retail shopping for talent, coordinating with showrooms and completing purchases.
- Maintained inventory, expense tracking, and wrap reports using Excel and Google Slides to support post-shoot wrap and archiving
Fashion Marketing Assistant
Showroom 316
Los Angeles
11.2024 - Current
- Coordinated communication and task completion via Slack and Asana to enhance team collaboration.
- Developed and maintained weekly newsletter using graphic design software and CRM platforms.
- Assisted in the planning and execution of promotional events and fashion shows.
- Conducted market research to identify trends in fashion and consumer preferences.
- Developed engaging social media content, resulting in increased audience interaction.
Depop Marketing & Content Coordinator
Los Angeles Apparel
Los Angeles
01.2024 - 11.2025
- Developed digital content and marketing strategies for leading Depop shop globally (@losangelesapparelsamples), driving engagement and visibility.
- Utilized Slack for effective task assignment and completion within the team.
- Designed and edited graphics using Adobe InDesign and Canva, contributing to record-breaking sales performance.
- Fashion Photography : Professional E-commerce Shooting, Flat Lay Photography, Styling & Lifestyle Modeling Photography
- Videography : iPhone and Digital Camera (G7X) + Final Cut Pro, Adobe Premiere, CapCut, InShot
- Coordinated photoshoots to showcase sample garments and effectively utilized archive pieces, enhancing visual storytelling.
- Gained expertise in textiles, fabrics, and industry trends.
Education
Bachelor of Arts - Communications Major, Multimedia Journalism, Minor in Marketing
The University of Texas at El Paso
El Paso05.2021
Skills
- Photography
- Videography
- Video
- Graphic Design
- Adobe Creative Suite
- Canva
- Final Cut Pro
- Social Media Editing
- Digital Publishing
- Copywriting
- SEO Copywriting
- Brand Voice Development
- Brand Tone Development
Languages
- English
- Spanish
Timeline
Multimedia Creative
Freelance
11.2025 - Current
Fashion Marketing Assistant
Showroom 316
11.2024 - Current
Depop Marketing & Content Coordinator
Los Angeles Apparel
01.2024 - 11.2025
Bachelor of Arts - Communications Major, Multimedia Journalism, Minor in Marketing
The University of Texas at El Paso