Maura Fitzpatrick
Newbury,MA
Summary
Passionate vice-president with more than 25 years in high impact roles; strategy, product management, marketing, sales, and business development positions. Strong background in accelerating product development and creating new markets for organic growth. Extensive international business development experience in diverse markets, including life science, photonics, safety and security and semiconductors. Seasoned people leader for large teams with track record of driving intensity and accountability.
Overview
23
23
years of professional experience
Work History
Vice President, Marketing & Product Management
908 Devices
Boston, MA
09.2020 - 02.2023
- Executive marketing leader through IPO process responsible for all external and internal communications and coordination with NASDAQ
- Built out teams in product management, marketing, business development, and applications to foster business growth across multiple markets.
- Played a key role in numerous M&A due diligence activities by creating forecasts that evaluated the financial effects of mergers and acquisitions. Led the integration initiatives for internal commercial, product, and marketing operations.
- Led highly impactful KOL programs in order to establish business in new market through relationships, investments with industry leaders.
- Established marketing communications and corporate communications functions, driving 20% in top of funnel new new leads
- Implemented new NPI process, driving market led requirements, financial modeling process and improvements throughout product development process
Vice President of Product Management
Waters Corporation
Milford, MA
11.2019 - 09.2020
- Responsible for shaping and executing the long-term product strategy and strategic prioritization across all offerings within the Waters' global product portfolio.
- Managed a large team of product managers responsible for the roadmaps, marketing and commercialization for Waters' mass spectrometry, liquid chromatography, chemistry and informatics offerings.
- Maximized impact and achieved business goals with the introduction of several groundbreaking products leveraging the newly established New Product Commercialization Process.
- Led global pricing team in annual pricing updates and roll out of multiple price lists and currencies in SalesForce, working closely with a large global team.
- Supported strategic M&A and partnership opportunities in collaboration with the CDO.
Senior Director of Product Marketing
Waters Corporation
Milford, MA
01.2018 - 11.2019
- Led group of product marketers for Waters portfolio, competitive intelligence and pricing teams.
Vice President of Product Management and Marketing
CAMBRIDGE TECHNOLOGY
Bedford, MA
09.2015 - 09.2017
- Responsibility for strategic product planning and execution for entire product portfolio which includes multiple handheld spectroscopy technologies
- Drove strategic plan for global safety and security market including military, law enforcement and first responders
- Managed marketing, product management and direct sales team for America's resulting in revenues of $80M, exceeding sales targets by 30%
- Provided leadership during acquisition of Ahura Scientific, Inc by Thermo Fisher Scientific in 2010, including integration with new teams and facility move
- Released six new products during time span resulting in $14.7M incremental revenue and pricing strategy for product portfolio driving 3% YOY price increase to obtain $1.1M incremental price revenue gain
- Developed market model template being used across division for market sizing assessment.
Senior Director, Marketing & Development, Portable Analytical Instruments
THERMO FISHER SCIENTIFIC
Tewksbury, MA
02.2008 - 09.2015
- Accelerated growth through targeted business development for diverse group of emerging markets and core commodity based markets, resulting in 22% YOY growth in pharmaceutical market segment and 73% YOY growth in safety market segment
- Developed company's strategic plan which included emerging market BRIC growth from $47M to $87M with new hybrid distribution models, and focused marketing campaigns to increase product and company brand recognition
- Executed numerous global product launches to fill portfolio gaps to drive market share expansion in numerous markets, including value plays and premium product offerings
- Revitalized marketing department through large organizational changes, while onboarding top talent, and implementing career development plans and retention goals
- Drove legislative and NGO change to open up funding channels for products targeted at identifying anti-counterfeit medicines and suspected narcotics in law enforcement market
- Managed a multi-faceted marketing communications team developing sales tools to increase channel engagement including new website, iPad mobility applications, eLearning and other various collateral as well as SEO/SEM and social media outreach.
Product Marketing Executive
BROOKS AUTOMATION Inc.
Chelmsford, MA
04.2006 - 02.2008
- Manage service product line for the Global Support division for equipment repair business
- Develop and launch new tool automation repair platform resulting in 13 signed service agreements in first year
- Establish service business plans, marketing and pricing strategies for end user and OEM customers
- Manage new service product life cycle, from conception and development while driving a cross-functional team through product launch
- Facilitate communication and requirements from Customers to Engineering, Sales, Logistics and Manufacturing
- Monitor sales revenue and profitability and key customer trends
- Active management of the product line which includes rationalization, line extensions, derivatives, and obsolescence.
Senior Product Manager
GE HOMELAND PROTECTION
Wilmington, MA
04.2003 - 02.2006
- Manage multiple product lines in a high growth trace detection business for the military, law enforcement and aviation security market segments
- Supported TSA product evaluation and certification process
- Responsible for existing product lines, including sales and customer technical support, driving quality issues, optimize profit and meet corporate growth objectives.
Senior Product Manager
MYKROLIS CORPORATION
Billerica, MA
01.2000 - 04.2003
Education
BS in Chemistry -
Merrimack College
01.1996
AS in Marketing -
Johnson & Wales University
01.1991
Skills
- New Product Launch
- Mentoring and Team Building
- Marketing Communications
- New Market Creation
- Organizational Transformation
- Product Positioning & Messaging
- Executive Leadership
- Strategic Planning
- Product Development
- Business Development
- Partnership Development
- Sales Enablement
Patents
Analysis Device Patent, D670587, 2011, Design patent on TruNarc, handheld narcotics identification device or law enforcement market - revolutionized field identification of suspected narcotics.
Timeline
Vice President, Marketing & Product Management
908 Devices
09.2020 - 02.2023
Vice President of Product Management
Waters Corporation
11.2019 - 09.2020
Senior Director of Product Marketing
Waters Corporation
01.2018 - 11.2019
Vice President of Product Management and Marketing
CAMBRIDGE TECHNOLOGY
09.2015 - 09.2017
Senior Director, Marketing & Development, Portable Analytical Instruments
THERMO FISHER SCIENTIFIC
02.2008 - 09.2015
Product Marketing Executive
BROOKS AUTOMATION Inc.
04.2006 - 02.2008
Senior Product Manager
GE HOMELAND PROTECTION
04.2003 - 02.2006
Senior Product Manager
MYKROLIS CORPORATION
01.2000 - 04.2003
BS in Chemistry -
Merrimack College
AS in Marketing -
Johnson & Wales University
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