Summary
Overview
Work History
Education
Skills
Timeline
Maura Rioux

Maura Rioux

Grafton,MA

Summary

Dedicated Marketing professional with a history of meeting company goals. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Strong leader and problem-solver that uses strategic decision-making skills and sound judgment to positively impact company success.

Overview

19
19
years of professional experience

Work History

Senior Director, Brand Strategy

Staples, Inc.
Framingham, MA
05.2022 - Current
  • Lead development of brand strategy and positioning, including research, analysis, recommendations and implementation resulting in the launch of Staples "Business is Human" campaign.
  • Manage creative development process from concept through execution across all deliverables from static print ads to full commercial production.
  • Develop comprehensive media plans inclusive of messaging priorities, creative direction, media placement and budget allocation.
  • Deliver strong presence across media channels including digital, print, radio, OOH, OTT, and CTV.
  • Responsible for Organic Social across multiple platforms ensuring high levels of engagement.
  • Evaluated effectiveness of current campaigns against established KPIs and goals.
  • Responsible for multi-million dollar brand marketing budget.
  • Identify strategic partnerships which align to our competitive strategy and target audience.
  • Monitor industry trends and competitor activities to assess impact on Staples' positioning in the marketplace.
  • Provide direction on branding guidelines for all marketing materials ensuring consistency across mediums.

Senior Director, Digital CX

Staples, Inc
Framingham, MA
07.2020 - 05.2022
  • Developed and implemented a digital merchandising strategy to optimize website navigation, promotional offers, and marketing messages.
  • Maintained an up-to-date understanding of industry trends and competitor activities to drive product roadmaps and improve our digital experience.
  • Collaborated with internal teams including product engineering, web developers, UX developers, and creative designers to ensure successful execution of the digital experience.
  • Conducted A/B testing on various aspects of digital merchandising including website layout and creative messaging.
  • Partnered closely with SEO to optimize page content.
  • Responsible for the design of the homepage and landing pages across the digital experience, including category pages and marketing campaigns.

Director, Digital Strategy

Staples, Inc.
Framingham, MA
01.2018 - 07.2020
  • Lead the customer experience strategy and business initiatives for Staples.com and Staples Advantage digital platforms to deliver against the company strategy and drive the P&L.
  • Responsible for the prioritization and creative optimization of promotional and brand initiatives to deliver sales while also driving LTV & brand loyalty.
  • Drove digital experience for Staples re-brand including the launch of 4 new product brands and a homepage redesign. Responsible for leading cross-functional teams across product, engineering, marketing, and third-party agencies, removing all roadblocks and ensuring a seamless launch.
  • Led highly cross-functional partnerships across organization to deliver a world class digital experience through continual innovation & optimization

Senior Manager, Site Merchandising

Staples, Inc.
Framingham, MA
10.2015 - 01.2018
  • Led the creation and evolution of the Site Merchandising function at Staples Inc. Directly responsible for the creation of story-selling capabilities to support digital marketing, merchandising and brand initiatives.
  • Drove the strategic vision & roadmap to develop landing page functionality. This enabled story-selling capabilities for Staples.com and provided a flexible template that could support all brand initiatives and unique category needs to drive an optimal CX.
  • Led execution of the online browse and navigation strategy, including hierarchy design, browse path optimization and onsite navigation. Developed new tools and functionality to improve the onsite experience and led key product initiatives focused on driving both internal efficiencies and customer-facing innovation to make their transaction seamless.
  • Led transformational overhaul of Staples.com product hierarchy which resulted in SEO revenue improvement of $11.1M and internal search revenue improvement of $16.7M.

Senior Manager, Product Management

Staples, Inc.
Framingham, MA
03.2014 - 10.2015
  • Drove the strategic roadmap improving the post-transaction customer experience. Responsible for continually identifying and evaluating projects and functionality to drive an optimized customer experience.
  • Launched Enhanced Order Tracking which enabled order tracking details for all drop shipments delivered by UPS, USPS, and FedEx. Resulted in cost savings of $1.6M
  • Launched Staples.com Returns Liquidation Program with over 250 drop ship vendors. Resulted in returns liquidation recovery of $1.5M

Market Research & Customer Insights

Staples,Inc
Framingham, , MA
05.2005 - 03.2014
  • Held various positions across Market Research, and ultimately led our Customer Insights team.
  • Responsible for launching our Customer Satisfaction program, which measured transact-level satisfaction to identify key drivers of satisfaction.
  • Led qualitative and quantitative research studies to influence business prioritization of new initiatives.
  • Responsible for survey design, development and execution. Analyzed data and presented key results to stakeholders.

Education

MBA - Marketing Analytics And Management

Bentley University, Waltham, MA
05.2011

Bachelor of Science -

Providence College, Providence, RI
05.2005
  • Division 1 Women's Soccer, Big East Conference | 2001-2005
  • NSCAA/Adidas All-Region selection; multi-year All-Conference selection; All-time assist leader at Providence College

Skills

  • Strategic Planning and Alignment
  • Market Research Analysis
  • Vendor Relationship Management
  • Cross-Departmental Alignment
  • Brand Development and Marketing
  • Campaign Planning

Timeline

Senior Director, Brand Strategy - Staples, Inc.
05.2022 - Current
Senior Director, Digital CX - Staples, Inc
07.2020 - 05.2022
Director, Digital Strategy - Staples, Inc.
01.2018 - 07.2020
Senior Manager, Site Merchandising - Staples, Inc.
10.2015 - 01.2018
Senior Manager, Product Management - Staples, Inc.
03.2014 - 10.2015
Market Research & Customer Insights - Staples,Inc
05.2005 - 03.2014
Bentley University - MBA, Marketing Analytics And Management
Providence College - Bachelor of Science,

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Maura Rioux