Maura J. Daley
Jersey City,New Jersey
Summary
Sales professional with over ten years of experience. Passion for assessing and satisfying client needs. Proven track record of follow through and delivery often exceeding client expectations as well as sales goals.
Overview
14
14
years of professional experience
Work History
Sales Director
Hudson & Clinton Mercantile
New York, NY
02.2022 - Current
- Oversee all sales and operations for both Hudson Mercantile and Clinton Mercantile
- Coordinate production logistics for multi day, six figure events
- Confirmed $500K in sales in first three months by boosting revenue opportunities and initiating strategic sales strategies based on industry trend and competitive analysis.
Sales Director
Laurent Tourondel Hospitality Group
New York, NY
10.2017 - Current
- Increased yearly revenue from 4.7 million to 6.8 million within the first year by proactively seeking new business and bringing in previous clients
- Reached yearly revenue of 7.6 million by December of 2019, growth of 23% in two years
- Sold and produced events ranging from 10 guests to 2500 guests across all sectors (Fortune 500 companies, non-profits, social events)
- Partnered with web developer on creating venue website and enhancing SEO while managing social media posts and promotions
- Communicated weekly sales reporting to ownership, built budget with other executive team members, and adjusted sales techniques based on P&L
- Worked with ownership on development of pricing, menu, and operational logistics as well as city officials on outdoor permitting.
Senior Event Sales Manager
Tavern On The Green
New York, NY
04.2015 - 10.2017
- Contributed 2.5 million in revenue per year in special event and restaurant revenue
- Built partnerships with NYFW, Lincoln Center, and City organizations
- Managed and executed events sold with operations and culinary team
- Built Social Media Exposure for both the restaurant and events.
Group Sales Manager
Millennium Hotel Group
New York, NY
04.2014 - 04.2015
- Entertainment, Media, Fashion, Retail, Advertising, Publishing and Public Relations
- Made outside sales calls to local accounts and prospective accounts, weekly
- Responsible for $2.9 million dollar budget per year
- Re-established relationships and booked programs with companies such as Target, Fox, and Disney.
Catering Manager
Morgans Hotel Group
New York, NY
01.2012 - 04.2014
- Established monthly forecast, budget projections, and revenue strategies with Director of Catering and Director of Food and
- Beverage
- Succeeded in exceeding yearly goal by 187% and becoming the top catering sales manager in the company
- Collaborated with Executive Chef, Director of Food and Beverage and Director of Catering in creating seasonal and specialty menus
- Worked with companies such as IMG/Mercedes Benz Fashion Week, Estee Lauder, CNN, and Morgan Stanley to solidify yearly contractual agreements.
Catering and Events Manager
Gramercy Park Hotel
New York, NY
08.2010 - 04.2012
- Responsible for maintaining relationships with clients in all market segments including, but not limited to: finance, legal, advertising, pharmaceutical, fashion, public relations, and social events
- Worked closely with Union Square Hospitality culinary and operational teams to produce menus and service standards in order to exceed client expectations
- Exceeded the 2011 events budget by $500,000 (15%) by soliciting new business and maximizing revenue potential
- Managed client and vendor relations, ranging from Fashion Week receptions of 300 guests to intimate meetings for corporate clients.
Group Sales Manager
Grand Hotels NYC
New York, NY
02.2009 - 08.2010
- Markets: pharmaceutical, advertising, financial, high tech, government, legal, social and third parties
- Responsible for monthly budget of over $200,000 for both hotels as well as a catering budget
- Maintained client relationships and opening new accounts
- Prospected over 50 new accounts each month, both locally and internationally.
Education
Bachelor of Science - Marketing
Seton Hall University
Skills
- Microsoft Office, Newmarket Delphi Multi-Property, Daylight, Tripleseat, HIS Epitome, Micros and various web applications
- Able to grasp new concepts, programs and software quickly and efficiently Strong interpersonal skills
Timeline
Sales Director
Hudson & Clinton Mercantile
02.2022 - Current
Sales Director
Laurent Tourondel Hospitality Group
10.2017 - Current
Senior Event Sales Manager
Tavern On The Green
04.2015 - 10.2017
Group Sales Manager
Millennium Hotel Group
04.2014 - 04.2015
Catering Manager
Morgans Hotel Group
01.2012 - 04.2014
Catering and Events Manager
Gramercy Park Hotel
08.2010 - 04.2012
Group Sales Manager
Grand Hotels NYC
02.2009 - 08.2010
Bachelor of Science - Marketing
Seton Hall University
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