Maureen Nichols

• Supports Elite-level accounts through tag management and optimization within Campaign Manager 360, performance tracking through Google Tag Manager and data analysis in Google Analytics 4.
• Serves as the primary expert for Campaign Manager (CM360) and Ad Trafficking, overseeing all CM360 ad-tagged campaigns, processes, workflows, trainings, and platform updates
• Facilitates the creation and implementation of Google Tag Manager (GTM) configurations, including pixel setups and custom tagging for performance tracking across multiple channels
• Creates and manages advertiser accounts, working closely with the Programmatic and Search teams to integrate Display & Video 360 and Search Ads 360 campaigns
• Delivers monthly reporting and optimization recommendations for top accounts across search, social, OTT, programmatic, and more, using platform data and Google Analytics 4
• Serves as the liaison between CMG and external ad trafficking vendors, maintaining effective relationships.
• Collaborates with all market Digital Campaign Managers (DCM) and Digital Campaign Operations teams to ensure flawless execution of top-tier campaigns
• Collaborates with internal teams to provide technical expertise in identifying and resolving tagging issues, ensuring proper ad tag functionality across external and internal tag types
• Conducts daily audits of tag statuses and ensures the timely delivery of accurate campaign data

• Acted as the liaison between the local market digital sales team and centralized fulfillment providers to ensure all digital campaigns met or exceeded client expectations
• Managed relationship between several Cox Media Group markets and CMG’s OTT fulfillment team, submitting proposal requests and insertion orders, obtaining campaign direction, monitoring performance and providing recommendations for campaigns totalling over $7.5 million dollars in annual revenue.
• Acted as single point of contact and liaison for several CMG markets and fulfillment analysts across SEM, Social, Programmatic, SEO, Third Party, etc to ensure campaigns launched on time, ran properly and met client KPIs and objectives
• Maintained a comprehensive knowledge of all aspects of digital fulfillment including product offerings, processes, workflows, SLAs and KPIs for all CMG solutions including paid search, social, display, etc.
• Led all weekly and monthly market and operations calls, new advertiser onboarding calls and analyst transition calls
• Utilized Campaign Manager 360 knowledge to set up third party tags to track advertiser’s campaign goals and ensure ROI
• Assisted the Digital Campaign Specialists to ensure campaigns were booked properly in Operative.One and guaranteed analysts had all necessary information to accurately launch advertiser’s campaigns within SLA and deliver according to the designated goals and KPIs

Managed online display, video and audio campaigns for CMG’s various owned and operated sites for newspaper, television and radio markets.

• Ensured digital campaigns are trafficked accurately by utilizing knowledge of Google Ad Manager
• Regularly analyzed campaign performance and pacing to provide thoughtful recommendations to improve campaign performance, hit impression goals, resolve issues and guarantee advertiser’s goals are met
• Pulled weekly reports, ad hoc reports and inventory forecasts for markets
• Troubleshooted issues on the various CMG websites to determine if issues are related to problems with the creative, content management system, etc. and made recommendations to correct issues
• Utilized knowledge of ad operations to train over 20 CMG markets on proper ad trafficking in Google Ad Manager and AdsWizz for all CMG O&O websites
• Migrated entire client portfolio for the Atlanta Journal Constitution from CMG’s GAM instance to a new instance of GAM ahead of CMG’s acquisition
• Worked closing with the market’s Digital Campaign Specialist to ensure all orders ran correctly, particularly for sponsorship lines, including home page takeovers, first article premiums, digital ad insertion lines, etc.

Oversaw online reputation management program and paid social media operations in order to build meaningful connections and increase engagement across all Rooms To Go properties.

• Managed ad operations for Rooms To Go paid social accounts and made daily optimizations to improve campaign performance
• Analyzed monthly organic social performance based on reach, engagement, day and time of posts, etc.
• Collaborated with creative team to create A/B tests for paid social ads to improve performance
• Created and maintained organic social content calendar for Facebook, Instagram and Twitter for three Rooms To Go properties with over 600k followers
• Started Rooms To Go Kids Instagram page and grew to over 15k followers

Coordinated the daily needs for various client accounts including healthcare, retail and financial. Acted as the agency liaison between the client and Project Management in order to accurately complete the client's business objectives and needs in a timely manner.