Maurice Mason
Seattle,WA
Summary
A dynamic, results-oriented professional and December 2023 graduate from the Washington State University Carson College of Business whose true north aligns personal and professional goals internationally. A leader whose top Clifton Strengths are Input, learner, Intellection, Achiever, Consistency, and Harmony who possesses creativity, with strong analytical and interpersonal skills essential in deciphering challenges for developing business goals in Costco. A leader highly skilled in data analysis and strategic planning and passionate about learning. I am enrolled in a Japanese language program at night, intending to be fluent in 4 years. I have a background of studying languages while living abroad in a U.S. military family and Mandarin at the University of Washington as an undergrad.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Business Development Manager
CuliNex
Tukwila, Washington
09.2019 - 05.2020
- Facilitated weekly stand-up meetings with the Director of R&D, PM, and the CEO to ensure progress on goals.
- Co-led the evaluation and selection process for a CRM tool by developing a comparison model, liaising with senior stakeholders and candidate vendors, and running proof of concept in three months
- Assembled and managed the account-based retention programs, new account targeting, prospecting, sales pipeline management, and forecasting.
- Facilitated and managed business development plan based on market and industry research.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Created presentations to attract new business opportunities.
- Drafted proposals for prospects in response to their requests for information.
- Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
- Collaborated with internal teams for successful execution of projects.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
National Sales Manager
Cannon Fish Company
Kent, Washington
07.2017 - 03.2018
- Administered sales and marketing efforts, including brand development and product positioning for two new seafood brands
- Performed presentations with national retailers, conceived short-term and long-term sales strategies
- Originated and published two reoccurring reports detailing market conditions, forecasts, and company sustainability messaging for seafood customers.
- Determined annual unit and gross-profit plans by implementing marketing strategies and analyzing trends and results.
- Evaluated customer feedback and identified areas of improvement in the sales process.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Maintained accurate records of all client contacts, orders, payments.
- Provided feedback to senior management on ways to improve sales processes.
- Supported sales team members to drive growth and development.
- Monitored competitors' activities and adjusted pricing accordingly.
V.P. Regional Sales U.S. & Pacific Rim
NAI'A Natural Products
Seattle, Washington
01.2015 - 07.2017
- Spearheaded expansion of key accounts into all 8 U.S Regions, sales growth from $10M to $22M in 3 years.
- Developed and analyzed cost vs. revenue metrics to monitor staff performance.
- Revitalized business plans and realigned company objectives to increase overall profits.
- Led high level meetings with international stakeholders by hosting weekly stand-ups and biweekly status reports.
- Expanded company sales and service reach beyond traditional continental boundaries, beginning transformation from regional to global organization.
- Overhauled a poached stagnate account and increased business by more than $2M through driving sales in new regions and departments.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Promoted brand awareness by increasing market penetration across U.S. and Pac Rim markets.
Senior Business Development Manager U.S. & Pacific Rim
NAI'A Natural Products
Seattle, Washington
01.2013 - 01.2015
- Developed go-to-market strategy, led cross-functional teams and stakeholders, growing portfolio base by 157% by 2015
- Initiated and managed relationships with key customers & buying departments; wrote and executed a business plan that resulted in a $7M increase in 2 years, surpassing revenue targets by 25% for two consecutive years.
Business Development Manager – Branded & Private Label
Ocean Beauty Seafoods
Seattle, Washington
04.2011 - 01.2013
- Devised pricing and branding strategies to launch the Kroger private label salmon burger program, achieving $1M in sales in the first year of placement with plans to expand nationwide
- Conceptualized and sold seven new smoked Private Label and Echo Falls items for club-store and retail
- Co-established the creation and design of a new seafood brand exclusively for Sam's Club stores, Paramount Reserve, in concert with a second supplier
- Increased the Private Label and Branded business, rising from $18M to $22M, earned a recognition award from Kroger.
- Determined business development opportunities and implemented effective strategy for client acquisition
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted market research and reported on competitors.
- Assisted in developing pricing strategies that maximized profits while meeting customer expectations.
- Successfully prevented encroachment on key accounts
- Developed strategic partnerships with vendors and suppliers to ensure cost efficiency.
Marketing Manager – Costco Account
Trident Seafoods Corporation
Seattle, Washington
01.2009 - 03.2011
- Analyzed company's 36-month sales results to develop 3-year monthly projections by revenue, helped grow the Costco business from $98M - $140M, & Sam's $0 – $20M
- Initiated product development and delivered more than 20 products sold to club stores with carry-over to national retailers and foodservice providers
- Guided cross-functional teams across five locations, including the in-house graphic design, marketing, plant, & R&D teams, for projects associated with Costco and Sam's Club.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
- Built relationships with influencers in the industry for increased visibility.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Managed creation of marketing materials, collateral and sales support tools.
- Managed In-house graphic design team
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
Associate Product Manager
Monterey Gourmet Foods
Seattle, Washington
01.2006 - 01.2009
- Conceptualized two Martha Steward co-branded items, and one new Kirkland Signature item
- Evaluated P&Ls for new & existing products and devised price points for items in development
- Audited gross profit margins for Trader Joe's, compiled a cost analysis, & justified a list price increase
- Developed a turnaround strategy for a brand acquired in distress, and through a brand refresh and R&D teams, introduced seven successful flavor profiles placed into regions of Costco, Sam's Club, BJ's, and retail.
- Created detailed documentation on product specifications, use cases, and release notes.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Developed product stories and points of sale to improve product value and increase profits.
- Coordinated marketing events for showcasing product and service offerings.
- Facilitated communication between internal stakeholders across multiple departments.
- Developed in-depth understanding of consumer demographics, needs and trends.
- Developed marketing strategies based on corporate objectives and market trends.
- Determined product pricing and approved special pricing when necessary.
- Built relationships with partners to explore joint development opportunities or strategic alliances.
- Performed financial analysis of existing products or services in order to recommend pricing strategies.
- Marketed products and services at tradeshows and promotional events.
- Monitored industry trends and identified opportunities for new products or features.
Education
MBA -
Carson College of Business W.S.U.
Pullman, WA12-2023
Project Management Certificate
University of Washington
Seattle, WA12-2020
Bachelor's Arts -
University of Washington, Seattle Campus
Seattle, WA01-2003
Skills
- Performance Evaluations
- CRM Platforms
- Client Consultations
- Stakeholder Communication
- Strategic Partnerships
- Salesforce Management
- Project Management
- Pipeline Development
- Performance Metrics
- Revenue Forecasting
- Process Improvement
- Strategic Business Planning
- Cross-Functional Collaboration
- Product Deployment
- Staff Management
- Cost Management
- Issue Resolution
- Forecasting Ability
- Business Administration
- Account Management
- Business Planning
- Competitor Monitoring
- Strategic Planning
- Database Management
- New Business Development
- Market Research
- Training and Development
- Key Decision Making
- Verbal and Written Communication
- Team Leadership
- Market Trend Analysis
- Consultative and Relationship Selling
- Training and Mentoring
- Vendor Management
- Negotiations
- Business Intelligence and Analysis
- Territory and Account Management
- Develop and execute sales plans
- Promotion planning
- Deduction management
Certification
- Project Management Certification - University of Washington
Languages
Japanese
Elementary
Mandarin
Elementary
Affiliations
- 6 Credits away from MBA International Business Certificate
Timeline
Business Development Manager
CuliNex
09.2019 - 05.2020
National Sales Manager
Cannon Fish Company
07.2017 - 03.2018
V.P. Regional Sales U.S. & Pacific Rim
NAI'A Natural Products
01.2015 - 07.2017
Senior Business Development Manager U.S. & Pacific Rim
NAI'A Natural Products
01.2013 - 01.2015
Business Development Manager – Branded & Private Label
Ocean Beauty Seafoods
04.2011 - 01.2013
Marketing Manager – Costco Account
Trident Seafoods Corporation
01.2009 - 03.2011
Associate Product Manager
Monterey Gourmet Foods
01.2006 - 01.2009
MBA -
Carson College of Business W.S.U.
Project Management Certificate
University of Washington
Bachelor's Arts -
University of Washington, Seattle Campus
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