Maurice Rivera
San Antonio,TX
Summary
Dynamic and results-oriented marketing director with a proven track record of leading cross-functional teams to exceed business objectives. Expertise in digital marketing, brand development, and business transformation within the media and entertainment sectors. Committed to leveraging extensive knowledge in digital marketing and lead generation to develop innovative strategies that enhance brand visibility and drive growth. Passionate about utilizing creativity and analytical insights to deliver impactful marketing solutions that resonate with target audiences.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Meta Experience Specialist
2020 Companies
09.2025 - Current
- Specialized in driving customer engagement and facilitating sales of Meta products (VR/AR devices) within a high-traffic retail environment
- Served as Subject Matter Expert (SME) for all Meta hardware and software, providing interactive demonstrations that translated complex technology into clear, actionable benefits
- Consistently met and exceeded weekly, monthly, and quarterly performance targets and contest goals (spiffs)
- Maintained high standards of customer service, ensuring informative, engaging, and positive purchasing journeys
- Collaborated effectively with retail team while managing consistent schedule focused on peak traffic times, including weekends and holidays
- Actively participated in ongoing paid training to remain at the forefront of innovation and emerging technology trends
Meta Brand Ambassador
2020 Companies
05.2025 - 09.2025
- Showcased benefits of Meta's technology through interactive product demonstrations
- Drove sales and built brand loyalty by educating potential customers on VR/AR capabilities
- Collaborated with retail partners to ensure seamless customer experiences
- Represented brand at trade shows, activations, and promotional events
- Collected valuable customer feedback to inform future marketing and sales strategies
- Embodied Meta's vision, values, and innovation in every customer interaction
Brand Ambassador
zTrip
04.2025 - 09.2025
- Proactively identified and pursued new business opportunities to expand zTrip's market presence within San Antonio region
- Cultivated and maintained strong relationships with local businesses, organizations, and key stakeholders to foster partnerships
- Collaborated with marketing and operations teams on development and execution of impactful campaigns to enhance brand visibility and attract new customers
- Represented zTrip at industry events, conferences, and networking functions to promote services and build strategic business partnerships
- Analyzed market trends to identify growth opportunities and ensure competitive positioning
- Negotiated and secured partnerships, contracts, and agreements with prospective clients to drive business growth
- Monitored and reported on business development activities, providing valuable insights and progress updates to management
- Nurtured existing client relationships to ensure ongoing satisfaction, success, and long-term loyalty
Brand Ambassador
Bud Light
03.2025 - 04.2025
- Represented premium beverage brand at promotional events and customer engagement activities
Marketing Consultant
Mo Better Consulting
11.2023 - Current
- Completed various projects with leading companies across all subsectors of media and entertainment industry (film, broadcast television, radio, video games, publishing, mobile, internet media, recorded music)
- Transformed client businesses by identifying new sources of growth in the digital world
- Harnessed power of big data and advanced analytics to optimize organizational performance
- Optimized client organizations to succeed in digital landscape
- Launched new channels and discovered innovative cost-cutting and efficiency improvement strategies
- Achieved deeper customer engagement through strategic consulting initiatives
Marketing Director
JAR945 Consultants
05.2017 - 11.2023
- Developed comprehensive marketing strategies that increased client engagement by 30%
- Managed digital marketing initiatives, resulting in 25% increase in online sales
- Led development and execution of integrated marketing strategies, resulting in 35% increase in client acquisition
- Directed cross-functional marketing teams to achieve and exceed organizational objectives
Education
Certified Social Media Manager - Digital Marketing
The University of Texas At San Antonio
Music Business
Berklee College of Music
Marketing
State University of New York College at Potsdam
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Midwood High School
Skills
- Strategic Marketing: Digital Marketing Strategy Brand Development Lead Generation Customer Engagement Market Analysis Trend Analysis
- Sales & Business Development: Sales Optimization Partnership Development Business Growth Brand Ambassador Excellence Retail Excellence
- Technical Skills: Social Media Management Digital Analytics The Trade Desk Platform Hootsuite Data-Driven Marketing Customer Experience Management
Certification
- Texas Notary
- Certified Social Media Manager (CSMM)
- Certified Digital Marketing Consultant 2.0
- Athlete Marketing Essentials: NIL Certification
- Hootsuite Professional
- The Trade Desk Edge Academy
- Executive Program Certified
- Topspin Certified Marketer
Timeline
Meta Experience Specialist
2020 Companies
09.2025 - Current
Meta Brand Ambassador
2020 Companies
05.2025 - 09.2025
Brand Ambassador
zTrip
04.2025 - 09.2025
Brand Ambassador
Bud Light
03.2025 - 04.2025
Marketing Consultant
Mo Better Consulting
11.2023 - Current
Marketing Director
JAR945 Consultants
05.2017 - 11.2023
Music Business
Berklee College of Music
Marketing
State University of New York College at Potsdam
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Midwood High School
Certified Social Media Manager - Digital Marketing
The University of Texas At San Antonio