Mauricio Mogollon
Las Vegas,NV
Summary
After a long graphic design and creative director journey, I'm here in the USA, looking for new opportunities and challenges. I aim to find a strategy-design-driven team where I can bring all my curiosity, passion, and expertise to the table. My background combines print, creative, and digital Design with strategy, innovation, and design thinking. I'm a natural outsider, always on the move, an observer, and a visual thinker. Capable of discovering insights and drivers out of data, synthesizing them into concepts, turning them into images, and delivering clear and compelling campaigns.
Highly creative Brand Strategist with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior Creative Director - Marketing manager
Blueprint Studios
02.2022 - Current
- Established and managed overall business plan for digital marketing.
- Created a new storytelling and Digital content strategy
- Ad Words and email Campaigns
- Create and manage social media content
- Increase by 3 the traffic to the website
- Track and report to the CMO
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Identified potential markets to capitalize on underserved areas.
- Boosted brand awareness (3x traffic) and generated leads (7x) while managing internal and external marketing campaigns and programs.
Creative Graphic Director - Founder
Periscopio
01.2007 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Drove implementation of new market expansion to propel business forward and adapt to market changes.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed teams of 22 professionals focused on improving content creation initiatives.
Marketing Coordinator
ROKK3R
09.2019 - 05.2020
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Planned and executed internal and external marketing events.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Worked with vendors to complete projects according to schedule and specifications.
- Led design department of company and created marketing collateral for clients.
Creative Art Director
SANCHO BBDO
03.2002 - 03.2007
- Led large complex advertising campaigns
- Contributed to creative process through original ideas and inspiration.
- Presented concepts, copy and art during internal and client reviews.
- Insight-based ideas creation: A creative system based on strategic thinking to solve complex creative challenges
- Positive influence and Leadership to mentor junior members
- Deep Analytical, critical thinker understanding branding, business, and strategic planning
- Expertise in brand creation and brand building and strong presentation skills
- Creative Team Leadership and spearheaded execution of Pitch winning campaigns for different media (ATL and BTL) TV, Radio, Print, and Digital campaigns from start to finish
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Collaborated with production on task list creation to meet overall project goals on time.
Web Designer
SANCHO BBDO
06.2000 - 03.2002
- Enhanced functionality and appearance of SONY Corporate website.
- Led PEPSI MUSIC platform. A transmedia project to build consumer database and create engagement for PEPSI Latam
- Designed user interface to meet client specifications and content management system.
- Crafted website content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements.
- Promoted brand identity by creating company logos and delivering attractive, user-friendly and unique website.
- Chose domain names, completed registrations and maintained website and web hosting account.
Junior Art Director
SANCHO BBDO
04.1999 - 10.1999
- Contributed to creative process through original ideas and inspiration.
- Collaborated with art director to implement artistic vision.
- Presented concepts, copy and art during internal and client reviews.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Preserved branding standards of assigned accounts.
Director - Graphic Design
Smurfit Kappa Carton de Colombia, Bogota
04.1995 - 04.1999
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Oversaw hiring, training and direction of creative personnel to achieve optimal results.
- Collaborated with production on task list creation to meet overall project goals on time.
- Developed artistic visual products while working within defined technical constraints.
- Fostered highly communicative, collaborative team culture on visual product projects.
- Anticipated design issues and proved to be proactive in developing effective solutions.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Negotiated contracts and timelines with service providers such as printers.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Education
ACCOUNT PLANNER in ACCOUNT PLANNING -
Miami Ad School
Master of Arts - Graphic Design / Typography & Digital Design
University of Barcelona
Barcelona, Spain2000
Diploma - Packaging
Jorge Tadeo Lozano University
Bogota, Colombia1997
Bachelor of Arts - Graphic Design
National University of Colombia
Bogota, Colombia1995
Skills
- Brand Development & Corporate Identity Branding
- Design Refinement & Art Direction
- Strategic Planning and Alignment & Marketing Strategy Development
- Communications Strategies & Corporate Communications
- Content Curation & Creating Collateral
- Social Media Content Creation & Google AdWords
Accomplishments
- Regional Journalism Award Mario Ceballos Araújo, Best TV Program / 2011
- Honor Mention Organizational Communication / 2009, Urban and Renewal Program in Monteria
- FIAP - Ibero American Advertising Festival 2006, Best TV Commercial - Banco AV Villas,
- Nova Awards - Colombian Advertising Awards 2005 Low Budget - Chocolate SOL,
- 1st Biennial of Posters in Bogota 2004, Honor Mention - Bogota Concuerda,
- How International Design Competition 1998, Honor Mention - 98 Eurocine
Additional Information
- Willing to relocate: Anywhere / Authorized to work in the US for any employer
Languages
Spanish
Native or Bilingual
English
Full Professional
German
Elementary
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Senior Creative Director - Marketing manager
Blueprint Studios
02.2022 - Current
Marketing Coordinator
ROKK3R
09.2019 - 05.2020
Creative Graphic Director - Founder
Periscopio
01.2007 - Current
Creative Art Director
SANCHO BBDO
03.2002 - 03.2007
Web Designer
SANCHO BBDO
06.2000 - 03.2002
Junior Art Director
SANCHO BBDO
04.1999 - 10.1999
Director - Graphic Design
Smurfit Kappa Carton de Colombia, Bogota
04.1995 - 04.1999
ACCOUNT PLANNER in ACCOUNT PLANNING -
Miami Ad School
Master of Arts - Graphic Design / Typography & Digital Design
University of Barcelona
Diploma - Packaging
Jorge Tadeo Lozano University
Bachelor of Arts - Graphic Design
National University of Colombia
Design Thinking (7 years) Graphic Design (10+ years) Adobe InDesign (5 years) Branding (10+ years) Typography (10+ years) Adobe Illustrator Content Creation (4 years) Adobe Creative Suite (10+ years) Photography Web Design (2 years) Digital Design, User Experience (UX) Adobe Photoshop Digital Marketing Illustration Social Media Management, Content Management Video Production Layout Design User Interface (UI) Blogging Logo DesignLanguages, Service Country: ColombiaRank: SoldierJanuary 1989 to December 1989
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