Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Max Bernstein

Max Bernstein

Marketing Professional
Atlanta,Georgia

Summary

Innovative marketing specialist offering 17+ years of experience. Results-oriented and collaborative professional with expertise in brand management and messaging strategy.


Overview

17
17

Years of marketing experience

4
4
Certificates
50
50

Marketing successfully campaigns executed

Work History

Brand Marketing Consultant

Max B. Consulting LLC
Atlanta, Georgia
01.2023 - Current
  • Managed product launches for several service-based businesses, making sure all KPIs were hit and the brand strategy was executed.
  • Created a clear messaging strategy that was easy to understand and consistent throughout the entire company.
  • Provided brand marketing materials and other information on an ad-hoc basis.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Conducted competitive product analysis for prospects.

Fractional Chief Marketing Officer

Almost Passive Income
Boise, Idaho
01.2022 - 01.2023
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Oversaw and guided brand marketing programs to optimize user experience.
  • Built an exclusive community for top performers, creating a more hands-on experience and brand advocates.

Brand Activation Manager

Newell Brands Inc.
Atlanta, GA
02.2020 - 12.2021
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Developed innovative, 3am Club campaign, designed to present NUK as a true partner to our customer and grow the brands online presence and was the Gold Winner at the Strategy Awards in 2021.
  • Project lead on a the new NUK.com, creating a more congruent in the brand identify and better experience for the end user.
  • Worked collaboratively with other business units such as social, eMarketing, finance, and trade to achieve the brand goals.

Marketing Manager

Boehringer Ingelheim - Global Animal Health
Atlanta, United States
04.2019 - 02.2020
  • Led the development of integrated marketing campaigns in preparation for competitive product launches.
  • Developed new packaging to support a subscription-based delivery model to compete more effectively within the e-commerce segment.
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
  • Managed a $15M advertising and promotions budget assigned to strategic and tactical program implementations.

Associate Product Manager

Boehringer Ingelheim - Global Animal Health
07.2015 - 04.2019
  • Helped manage one of the most successful product launch in animal health history achieving the #1 position in market share, #1 veterinary recommended and #1 product veterinarians use on their own pets in under three years.
  • Achieved over $366M in net sales in the 3rd fiscal year, being placed in over 75% of active clinics in the U.S.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Trade Marketing Manager

Boehringer Ingelheim - Global Animal Health
10.2013 - 07.2015
  • Assisted in the evolution of a relationship marketing program, designed to increase loyalty, leading to 12% / $4.5M YoY sales lift over animal health control clinics.

Account Manager

IMG Live - Experiential Marketing Agency
10.2006 - 10.2013
  • Managed 3-5 direct reports and multiple contractors on creation of content and marketing strategies, accounting for $25M+ of incremental revenue to DIRECTV.

Education

Auburn University College of Business

Skills

    Brand Development

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Certification

StoryBrand Certified Guide

Timeline

StoryBrand Certified Guide

05-2023

Brand Marketing Consultant

Max B. Consulting LLC
01.2023 - Current

Fractional Chief Marketing Officer

Almost Passive Income
01.2022 - 01.2023

Brand Activation Manager

Newell Brands Inc.
02.2020 - 12.2021

Google Ads Display - Google

01-2020

Content Marketing - HubSpot Academy

12-2019

Social Media Certified - HubSpot Academy

12-2019

Marketing Manager

Boehringer Ingelheim - Global Animal Health
04.2019 - 02.2020

Associate Product Manager

Boehringer Ingelheim - Global Animal Health
07.2015 - 04.2019

Trade Marketing Manager

Boehringer Ingelheim - Global Animal Health
10.2013 - 07.2015

Account Manager

IMG Live - Experiential Marketing Agency
10.2006 - 10.2013

Auburn University College of Business

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