Years of marketing experience
Max Bernstein
Marketing Professional
Atlanta,Georgia
Summary
Innovative marketing specialist offering 17+ years of experience. Results-oriented and collaborative professional with expertise in brand management and messaging strategy.
Overview
17
17
4
4
Certificates
50
50
Marketing successfully campaigns executed
Work History
Brand Marketing Consultant
Max B. Consulting LLC
Atlanta, Georgia
01.2023 - Current
- Managed product launches for several service-based businesses, making sure all KPIs were hit and the brand strategy was executed.
- Created a clear messaging strategy that was easy to understand and consistent throughout the entire company.
- Provided brand marketing materials and other information on an ad-hoc basis.
- Wrote engaging and successful marketing, advertising, and website copy.
- Conducted competitive product analysis for prospects.
Fractional Chief Marketing Officer
Almost Passive Income
Boise, Idaho
01.2022 - 01.2023
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw and guided brand marketing programs to optimize user experience.
- Built an exclusive community for top performers, creating a more hands-on experience and brand advocates.
Brand Activation Manager
Newell Brands Inc.
Atlanta, GA
02.2020 - 12.2021
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Developed innovative, 3am Club campaign, designed to present NUK as a true partner to our customer and grow the brands online presence and was the Gold Winner at the Strategy Awards in 2021.
- Project lead on a the new NUK.com, creating a more congruent in the brand identify and better experience for the end user.
- Worked collaboratively with other business units such as social, eMarketing, finance, and trade to achieve the brand goals.
Marketing Manager
Boehringer Ingelheim - Global Animal Health
Atlanta, United States
04.2019 - 02.2020
- Led the development of integrated marketing campaigns in preparation for competitive product launches.
- Developed new packaging to support a subscription-based delivery model to compete more effectively within the e-commerce segment.
- Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
- Managed a $15M advertising and promotions budget assigned to strategic and tactical program implementations.
Associate Product Manager
Boehringer Ingelheim - Global Animal Health
07.2015 - 04.2019
- Helped manage one of the most successful product launch in animal health history achieving the #1 position in market share, #1 veterinary recommended and #1 product veterinarians use on their own pets in under three years.
- Achieved over $366M in net sales in the 3rd fiscal year, being placed in over 75% of active clinics in the U.S.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
Trade Marketing Manager
Boehringer Ingelheim - Global Animal Health
10.2013 - 07.2015
- Assisted in the evolution of a relationship marketing program, designed to increase loyalty, leading to 12% / $4.5M YoY sales lift over animal health control clinics.
Account Manager
IMG Live - Experiential Marketing Agency
10.2006 - 10.2013
- Managed 3-5 direct reports and multiple contractors on creation of content and marketing strategies, accounting for $25M+ of incremental revenue to DIRECTV.
Education
Auburn University College of Business
Skills
Brand Development
Category Growth
Design Understanding
Visual Communication
Storytelling
Copywriting
Advertising expertise
Strategy development
Certification
StoryBrand Certified Guide
Timeline
StoryBrand Certified Guide
05-2023
Brand Marketing Consultant
Max B. Consulting LLC
01.2023 - Current
Fractional Chief Marketing Officer
Almost Passive Income
01.2022 - 01.2023
Brand Activation Manager
Newell Brands Inc.
02.2020 - 12.2021
Google Ads Display - Google
01-2020
Content Marketing - HubSpot Academy
12-2019
Social Media Certified - HubSpot Academy
12-2019
Marketing Manager
Boehringer Ingelheim - Global Animal Health
04.2019 - 02.2020
Associate Product Manager
Boehringer Ingelheim - Global Animal Health
07.2015 - 04.2019
Trade Marketing Manager
Boehringer Ingelheim - Global Animal Health
10.2013 - 07.2015
Account Manager
IMG Live - Experiential Marketing Agency
10.2006 - 10.2013
Auburn University College of Business