Max Herrera
Dallas,Texas
Summary
Dynamic and detail-oriented Account Manager with 1 year of account management experience and 2.5 years as a Media Planner. Proven ability to manage campaigns, build client relationships, and drive strategic media planning and execution. Seeking to leverage skills and experience in an Account Manager/Senior Account Manager role.
Overview
3
3
years of professional experience
Work History
Account Manager
Aletheia Marketing and Media
06.2024 - Current
- Managed key client accounts (clients include Cotton Patch Café, Credit Associates & All My Sons Moving Co.), overseeing campaign planning, execution, and performance tracking
- Collaborated cross-functionally with creative and media teams to meet client objectives (We have now enrolled over $48M in debt, with YoY growth of ~40%. Additionally, dine-in traffic and sales have increased by just over 10% YoY)
- Executed and presented performance reports (from weekly status reports to QBR’s) and strategic recommendations to stakeholders
- Troubleshoot with media buyers and accounting to resolve any media billing issues
Media Planner
Aletheia Marketing and Media
05.2023 - 06.2024
- Developed and executed comprehensive media plans across digital and traditional platforms (clients included Six Flags, Mazzio’s Pizza & GoHealth Urgent Care)
- Conducted market research and competitive analysis to inform planning decisions
- Managed media budgets and ensured optimal ROI for client campaigns (Contributed to exceeding Six Flags’ sales goals by nearly 43% YoY)
- Accountable for media budget tracking and ensuring it is reconciled on a monthly basis
Junior Media Planner
Moroch
01.2022 - 05.2023
- Worked with media planners in the development and execution of effective media plans across all channels (clients included Six Flags, Ace Hardware, and Planet Fitness)
- Assisted in the development and presentation of campaign reports
- Prepare budget breakdowns and assist in managing media spend
- Gathered and compiled competitive/market data to inform planning decisions
Education
Bachelor of Advertising -
Texas Tech University
12.2021
Skills
- Account Management
- Media Planning & Buying
- Client relationship building
- Campaign Analysis & Reporting
- Project Management
- Collaborate with and Mentor Junior Positions
- Digital & Traditional Media Channels
- Budget Management
Timeline
Account Manager
Aletheia Marketing and Media
06.2024 - Current
Media Planner
Aletheia Marketing and Media
05.2023 - 06.2024
Junior Media Planner
Moroch
01.2022 - 05.2023
Bachelor of Advertising -
Texas Tech University
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