Max Hohengasser
Punta Gorda,FL
Summary
Results-driven Account Executive with 5 years of experience in business development, sales, and account management, specifically in SaaS and tech. Strong ability to drive the entire sales process from identification to close, excelling in opportunity qualification and product demonstration. Passionate about exceeding quota and building strong relationships with key stakeholders.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Account Executive
Paychex Inc
01.2024 - Current
- Developed and executed marketing strategies to support client acquisition, including crafting tailored messaging for outreach campaigns and leveraging CRM tools to track engagement.
- Partnered with brokers and channel partners to co-develop marketing plans aimed at driving lead generation and customer growth.
- Provided detailed performance metrics to clients, identifying actionable insights to improve campaign ROI and enhance customer engagement.
- Collaborated with internal teams to ensure seamless alignment between marketing initiatives and sales objectives.
Account Executive
Rently
04.2022 - 05.2023
- Spearheaded marketing efforts for B2B SaaS solutions, including creating engaging email campaigns and coordinating product demos tailored to client needs.
- Designed and implemented social media strategies to promote company offerings and generate qualified leads.
- Conducted market analysis to identify trends and inform marketing content development, contributing to a 520k revenue milestone in 2022.
- Collaborated with Sales Development Representatives to optimize territory marketing strategies and increase brand awareness within key markets.
Account Executive
Expedite Commerce
12.2020 - 03.2022
- Developed and maintained the company’s first Sales Playbook, integrating marketing strategies such as content templates and outreach workflows.
- Designed training programs for SDRs, focusing on marketing-driven prospecting techniques and customer engagement best practices.
- Partnered with leadership to roll out new marketing initiatives, including email automation and CRM optimization, leading to measurable improvements in lead conversion rates.
Sales Development Representative
Recurly
11.2019 - 11.2020
- Executed multi-channel marketing campaigns, incorporating email, social media, and direct outreach to generate leads and nurture client relationships.
- Analyzed campaign performance metrics, delivering data-driven recommendations to Account Executives to refine prospecting strategies.
- Achieved an average of 150% quota attainment through the innovative use of marketing platforms and creative outreach tactics.
Electrician
Steinwinder Construction & Remodeling
08.2016 - 08.2019
- Managed project timelines and budgets while building strong client relationships, honing skills in organization and customer communication.
- Transitioned problem-solving and organizational skills into B2B sales and marketing roles.
Education
High School Diploma -
Adrian Wilcox High School
Santa Clara, CA06.2010
Skills
- CRM Management (Salesforce, HubSpot)
- Marketing Strategy Development and Implementation
- Lead Generation and Nurturing Campaigns
- Social Media Strategy and Content Creation (LinkedIn focus)
- Email Marketing and Automation
- Data Analysis and ROI Optimization
- Client Relationship Management and Account Growth
- Cross-Functional Collaboration with Internal Teams and Vendors
- Negotiation and Communication Excellence
- Marketing Performance Metrics and Reporting
Certification
- Google Analytics Certified, Google Digital Academy
- Content Marketing Certified, HubSpot Academy
- Inbound Marketing Certified, HubSpot Academy
- SEO Certified, HubSpot Academy
Timeline
Account Executive
Paychex Inc
01.2024 - Current
Account Executive
Rently
04.2022 - 05.2023
Account Executive
Expedite Commerce
12.2020 - 03.2022
Sales Development Representative
Recurly
11.2019 - 11.2020
Electrician
Steinwinder Construction & Remodeling
08.2016 - 08.2019
- Google Analytics Certified, Google Digital Academy
- Content Marketing Certified, HubSpot Academy
- Inbound Marketing Certified, HubSpot Academy
- SEO Certified, HubSpot Academy
High School Diploma -
Adrian Wilcox High School
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