Summary
Overview
Work History
Education
Skills
Timeline
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Max Lillard

Max Lillard

Austin,TX

Summary

The internet is a crazy place, and there are two things that fascinate me the most about social strategy and digital content creation. First: The social media landscape is always changing. Twitter has become the go-to platform for breaking news. Brands like Steak-umm are publishing viral memes about sheet meat one moment, and then they’re unironically advocating for the importance of critical thinking and data literacy the next. And second: Digital content whatever its form has the power to unite or divide communities. Creative work that thrives in this age usually is both rational and irrational. A mix of informed decisions and a bit of thinking outside the box. I apply the same thinking whether I’m writing articles, creating video, editing work, or providing social strategy for clients. Sure logic guides the process, but when you’re connecting with a community or your team, there’s always room to push the boundaries, to think creatively, and to use data to create authentic and engaging work that delivers.

Overview

8
8
years of professional experience

Work History

Product Marketing Associate - Executive Teams

Khoros
Austin, Texas
06.2021 - Current
  • Identified trends, research topics, and more aligned with Khoros campaigns and industry issues to pen whitepapers, blogs, and other long and short form content focused on executives and senior leadership.
  • Researched important issues businesses face in the selection and adoption of information technology.
  • Leveraged Khoros sponsored research to write authoritatively to executives and relevant audiences augmented by secondary research via outlets like Contact Babel, CCW, and more to provide actionable advice to help brands tackle pressing business challenges.
  • Tailored content to specific internal buyer personas and audiences.
  • Collaborated with PR teams to promote content and garner interest from outlets and targeted audiences.
  • Organized, hosted, and collaborated with executive advisory groups and boards to position Khoros as a “thought leader” within the industry through executive huddles and events.
  • Crafted weekly email newsletters focused on competitor news and marketing trends to educate wider teams.
  • Filed POs for paid spend to promote written content to generate further inquiries, downloads, and other KPIs associated with specific content.
  • Complemented whitepapers and blogs by working with design teams on infographics and other visual data representations of Khoros research in a variety of formats.
  • Attended bi-weekly meetings focused on content strategy with Khoros executives and internal brand teams.
  • Worked with research partners to design surveys which were then used to inform executive content.
  • Lead projects via Asana and worked with wider Marketing departments to coordinate and organize slated content.
  • Poured over various reports, both primary and secondary, to find novel angles and critical pain points executives and organizations currently face.

Social Media Coordinator

Khoros
Austin, Texas
06.2018 - 06.2021
  • Provided daily moderation focused on community building and UGC curation across Twitter, Instagram, and Facebook with a focus on gaming/tech/entertainment brands.
  • Assisted in influencer engagement strategies and fielded talent partnerships for social accounts with audiences of 500k to 5M.
  • Curated assets, pitched creative and copy, and maintained publishing of content via content management system for select clients.
  • Compiled qualitative and quantitative daily, weekly, monthly, quarterly, and annual reports focused on sentiment, audience trends, content insights, data visualization, and other pertinent metrics to one of the gaming industry’s leading players.
  • Developed and presented social and product reports to account stakeholders.
  • Supported a variety of trade events (E3, GDC, PAX West & East, etc) with strategic feedback and analysis in conjunction with internal teams.
  • Provided public relation & communication support proactively and reactively across three hardware launches, multiple campaigns, and during crisis moments through agile reporting and social listening.
  • Led and assisted process improvements for reporting, workflows, and internal and external communications for both internal and external teams.

Senior Community Manager

Go Daddy
Austin, Texas
06.2016 - 06.2018
  • Created media content (on Twitter, Facebook, and Instagram) for over 200+ local businesses across the USA to promote brand awareness and forge connections with customers to improve conversations and interactions.
  • Respond to customer inquiries on Yelp, Google +, Facebook, and TripAdvisor platforms.
  • Generated a post and copy bank on Pinterest with over 1000 pieces of content that can be tweaked on the fly and used as a template for every customer, while retaining customer voice and focus.
  • Trained new Community Managers on Go Daddy processes and protocols.
  • Improved training processes and procedures via new strategies and floor-wide practices.
  • Created a best practice guideline for fellow Community Managers to generate and store creative ideas and content.
  • Partnered with different creative departments to deliver specific and focused content for select customers.
  • Performed ad-hoc custom content for customers via request tickets. Work includes holiday content creation, on-the-fly graphic design work, troubleshooting inquiries, etc.
  • Created brand kits for prospective and high-touch customers. Brand kits included customer-specific colors, copy that embodied a brand's voice and tone for Community Managers to emulate, six pieces of highly-specific content based on customer notes and requests, alongside curated photos and logos.

Editor

On Vinyl
Austin, Texas
12.2015 - 06.2016
  • Prepared, rewrote and edited pieces to improve readability and impact.
  • Determined readiness of written pieces, made changes and approved final versions for publication.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
  • Added SEO and article tags to enhance online pickup for articles.
  • Created a style guide for writers to use.
  • Attended weekly meetings to brainstorm stories and plan media events.
  • Hosted events for bands and artists around Austin.

Copy Chief - Hilltop Views

St Edward's University
Austin, Texas
01.2015 - 12.2015
  • Pitched in on proposals and marketing initiatives.
  • Adhered to timelines and managed priorities to meet milestones and deadlines.
  • Mentored team members in best practices.
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.

Education

Bachelor of Arts - English Writing And Rhetoric

St. Edward's University
Austin, TX
12.2015

Skills

  • Market Research Analysis
  • Marketing Strategy Development
  • Public and Media Relations
  • Brand Development
  • Strategic Planning and Alignment

Timeline

Product Marketing Associate - Executive Teams

Khoros
06.2021 - Current

Social Media Coordinator

Khoros
06.2018 - 06.2021

Senior Community Manager

Go Daddy
06.2016 - 06.2018

Editor

On Vinyl
12.2015 - 06.2016

Copy Chief - Hilltop Views

St Edward's University
01.2015 - 12.2015

Bachelor of Arts - English Writing And Rhetoric

St. Edward's University

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Max Lillard