Max McClean

Developedandledsocialmediaandeditorialcontentstrategytoproduceengaging,brand- consistent content across the sports analytics platforms, such as the website, social media, newsletters, and blogs, leveraging sports knowledge and strong writing/editing skills. Collaborated with cross-functional teams, including writers, editors, and designers, to enhance user experience and engagement. Managed editorial calendar to ensure timely publication of articles and reports. Analyzed audience data to inform content decisions and improve relevance. Trained junior writers on best practices in content creation and management.

Coordinated on-site events for sponsorship activations, enhancing engagement, and visibility. Assisted in the development of new sponsorship proposals and packages. Prepared comprehensive client reports on key performance indicators to evaluate event performance, market insights, and trend forecasting. Collaborated with external partners and internal teams to ensure seamless event execution. Researched various companies and organizations to identify potential sponsorships. Participated in team meetings to brainstorm sponsorship strategies and initiatives. Gained hands-on experience in marketing, client relations, market research, data analysis, and event operations.

Supported all aspects of business operations, including accounts receivable, client relations, market research, sales, and process improvement. Assisted in streamlining business processes for efficiency and effectiveness. Identified opportunities for cost savings through process optimization initiatives. Collaborated closely with cross-functional teams, such as sales, marketing, finance, and IT, to ensure alignment of company objectives. Managed projects from start to finish while ensuring deadlines are met. Earned skills in client account management, prepared receivables, and contributed to operational efficiency and revenue growth initiatives. Tasked with business travel as needed across Ontario and Quebec.

• Developed and published weekly articles Analytics Organization, using advanced analytics to provide insights into team performance, key matchups, and game predictions, while conducting statistical analysis and research to support data-driven conclusions.
• Promoted to Director of Content (April2025)

• Provided support and mentorship to young campers over a two-year period.
• Facilitated instruction for sailing and kayaking.

• Chosen by faculty and peers to serve as Crescent Prefect.
• Coordinated large-scale events on campus, including rallies and awareness initiatives.

• Developed and implemented a variety of drills to improve players' skating, puck handling, and shooting skills.
• Fostered an environment of respect and fair play among players.