Max Smith
Product Professional | Category Designer
Wayne,NJ
Summary
Accomplished Product Professional with a strong track record of growing emerging tech companies. Expert in product strategy, positioning, messaging, and category design, with a flair for public presentations and sales enablement. Committed to fostering an empathetic culture towards buyers and users.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Senior Director Product Marketing
IGrafx
10.2024 - Current
- Created the corporate messaging & positioning guide including mission, vision, use case positioning, boilerplate, ideal customer profile, and competitive landscape
- Led strategic Process Intelligence category creation activities across product, analyst relations, and field teams
- Created and hosted one webinar and two blogs monthly in addition to larger content (i.e. Ultimate Guide to Process Intelligence)
- Led product launch activities, most notably around Process Simulation and the Gen AI Process Intelligence Assistant
Director of Solution Management
Celonis, Inc.
02.2023 - 10.2024
- Framed and executed a global program for creating and distributing our external-facing customer roadmap. Ran enablement for field and partner teams
- Owned industry analyst relationships (Gartner, Forrester, IDC, Everest, HFS)
- Continued competitive responsibilities from previous role
Senior Competitive & Market Intelligence Analyst
Celonis, Inc
10.2022 - 02.2023
- Created external competitive assets and internal enablement assets for competitive positioning
- Framed and executed a competitive enablement program tailored for different roles
- Developed an automation to deliver competitive assets on the fly when a competitor was added in Salesforce
Global Product Marketing Manager
Celonis, Inc.
10.2019 - 10.2021
- Synthesized insights from users, buyers, analysts, and reps to develop positioning assets
- Created persona cards, pitch decks, one-pagers, battlecards, demos, web pages, and webinars. Ran field and partner enablement workstreams
- Performed as an expert thought leader, speaking at events and industry analyst engagements
- Project managed workstreams for the entire product marketing team (event prep, product launches)
Product Management
Innovative Systems, Inc.
06.2015 - 09.2019
- Developed a product management function
- Championed development processes using Jira across design, dev, and QA teams (20 people)
- Communicated product vision, strategy, and roadmap to internal and external stakeholders
- Guided products from inception through release; 8 major releases across 2 global lines of business
Software Engineer Intern
JP Morgan Chase
06.2014 - 08.2014
Education
Bachelor of Science - Computer Science
Lehigh University
Bethlehem, PA 08.2011 - 05.2015
Bachelor of Arts - Cognitive Science
Lehigh University
Bethlehem, PA 08.2011 - 05.2015
Skills
Persona & Competitor Research
Product Positioning & Messaging
Enterprise Software Use (Jira, Salesforce, Monday, Confluence, G-Suite)
Product Strategy & Category Design
Public Presentation (On-Stage or Webinar)
Sales Enablement
Project Management
Timeline
Senior Director Product Marketing
IGrafx
10.2024 - Current
Director of Solution Management
Celonis, Inc.
02.2023 - 10.2024
Senior Competitive & Market Intelligence Analyst
Celonis, Inc
10.2022 - 02.2023
Global Product Marketing Manager
Celonis, Inc.
10.2019 - 10.2021
Product Management
Innovative Systems, Inc.
06.2015 - 09.2019
Software Engineer Intern
JP Morgan Chase
06.2014 - 08.2014
Bachelor of Science - Computer Science
Lehigh University
08.2011 - 05.2015
Bachelor of Arts - Cognitive Science
Lehigh University
08.2011 - 05.2015
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