FishBowl Inventory
Max Waldron
Marketing
San Jose,CA
Summary
Digital marketing professional with focus on strategic planning and campaign execution. Proven ability to enhance brand visibility and engagement through innovative digital marketing techniques. Known for collaborative team efforts and adaptability to evolving market trends. Specializes in content strategy and data-driven decision-making.
Overview
5
5
years of professional experience
1
1
year of post-secondary education
Work History
Marketing Lead
Kali Protectives
09.2021 - Current
- Analyzed trends in social media, industry, and competitive landscape to create new material.
- Identified key marketing channels
- Developed marketing initiatives
- Onboarded new team members and coached personnel in marketing tasks.
- Shipped product samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Administered and procured funding for new marketing programs.
- Generated reports to support development and implementation of marketing plans.
- Conducted research and analysis of market trends to determine potential opportunities for growth.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Planned and executed successful product launches.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Restored customer loyalty by resolving complaints with workers, activities or services rendered.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Created customized marketing materials to increase product awareness.
- Planned and executed successful photo and video shoots.
- Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Streamlined marketing processes to maximize results within budget constraints.
Athlete Manager
Kali Protectives
08.2019 - Current
- Identified potential pitfalls related issues like contract disputes early on mitigating risks inherent within said issues.
- Acquired athletes through market research, social media, personal connections and an employee I hired and managed for part time talent acquisition.
- Completed talent acquisition and management for over 50 brand ambassadors and professional athletes.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Conducted market research to identify new opportunities and target markets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Monitored athlete progress throughout seasons by tracking performance metrics closely tied to goals set at season onset.
- Managed warranty program for 3 years.
Gym Attendant
Los Gatos Swim & Racquet Club
06.2020 - 02.2021
- Enforced rules and held customers accountable for not following gym regulations.
- Kept facilities clean, neat, and organized to give areas professional and fresh appeal.
- Developed and maintained strong relationships with customers to increase loyalty, trust and satisfaction.
- Provided excellent customer service to guests by promptly responding to inquiries and requests.
- Delivered information and details of interest about facility to visitors.
Education
Marketing
Gavilan College
Gilroy, CA 01.2024 - Current
GED -
GED.com
05.2020
Skills
Social Media Management
Promotional Planning
Copywriting
Media Relations
Video Editing
Program Oversight
Data Entry
Customer Service
Performance Analysis
Event marketing
Digital Marketing
Influencer marketing
Event Experience
Sea Otter Classic (6 years) The Sea Otter Classic is one of my favorite events because we have the most amount of team members working the booth and we are able to collaborate to ensure the event is successful for us. Talking with my athletes about promotional planning in person at this event is always exciting for me especially when I can get other Kali team members involved.
AIME Expo (2 years) AIME Expo was successful for us these past two years. We we're able to gain new connections and clientele and visit with our dealers. The highlight of the event is showing off our cutting edge technology.
Shot Show (2 years) I have been fortunate enough to work the Shot Show these past two years and I learned a lot about a new industry. It has been a great way for us to get ourselves immersed into a new market. We have seen a significant interest in large orders since attending this event.
Additional Information
- Developed and successfully managed an affiliate marketing program, launched on March 5th, 2024.
- Within the first 4 months and 1 week, affiliate codes contributed to 13.55% of total direct-to-consumer sales.
- By September 12th 2024, after 6 months and 1 week, affiliate-driven sales accounted for 17.8% of direct-to-consumer sales.
- Achieved a set target of 15-20% affiliate contribution to sales by this milestone, up from 13.55% in July.
Software
Google Applications
Premiere Pro
Shopify
YouTube
Reviews
Kali Trinity Carbon Full Face Helmet Review: https://theloamwolf.com/reviews/gear/review-kali-trinity-carbon-full-face-helmet/
Kids can get rad with new Kali Maya Artist Series Child Convertible Full Face Helmet: https://bikerumor.com/kids-can-get-rad-with-new-kali-maya-artist-series-child-convertible-full-face-helmet/
Kali Protectives CASCADE Helmet Review: https://ridereview.com/products/kali-protectives-cascade
The Kali Protectives Cascade helmet is a smart eco-choice, and it doesn’t scrimp on protection either: https://www.mbr.co.uk/reviews/helmets/the-kali-protectives-cascade-helmet-is-a-smart-eco-choice-and-it-doesnt-scrimp-on-protection-either
The Kali Invader 2.0 Helmet: https://nsmb.com/articles/the-kali-invader-20-helmet/
Product Launch Video: Protect the Earth and Your Brain: Kali Protectives Launches the Cascade
(Video Editor: Max Waldron)
https://www.youtube.com/watch?v=lYZJxlMSas4
Timeline
Marketing
Gavilan College
01.2024 - Current
Marketing Lead
Kali Protectives
09.2021 - Current
Gym Attendant
Los Gatos Swim & Racquet Club
06.2020 - 02.2021
Athlete Manager
Kali Protectives
08.2019 - Current
GED -
GED.com
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