Max Winigrad
Philadelphia,PA
Summary
Effective at handling, analyzing, and presenting findings from various types of large data sets, conveying strategic information and ideas. Past experience in marketing analytics, rebranding, and programmatic campaign planning/implementation within various industries, including banking/finance, travel and transportation, CPG, healthcare, gambling, and more. Currently planning, managing, and reporting on various types of programmatic campaigns for various clients within the industries above.
Overview
8
8
years of professional experience
Work History
Programmatic Strategist
Harmelin Media
Philadelphia, Pennsylvania
11.2023 - Current
- Planned and bought over $7 million of ad spending for various digital campaigns.
- In-house Programmatic Audio Expert, accountable for managing and updating all audio documents/templates, meeting and negotiating with vendors, and leading research on the topic.
- In-house Programmatic Retail Banking Expert, responsible for managing and updating Retail Banking resources and materials for the Programmatic team, as well as having in-depth knowledge of the capabilities, limitations, and restrictions for the Banking and Finance vertical within multiple programmatic buying platforms.
- Intern Manager, responsible for managing the intern's day-to-day tasks, teaching the intern how to navigate/operate different programmatic buying platforms, and overseeing the overall growth of the intern during the internship period.
Programmatic Analyst
Harmelin Media
Philadelphia, Pennsylvania
08.2022 - 10.2023
- Responsible for planning, building, and managing various digital campaigns.
- Planned and bought over $3M of ad spending for campaigns.
- In-house Programmatic Audio Expert, accountable for managing and updating all audio documents/templates, meeting and negotiating with vendors, and leading research on the topic.
Media Coordinator
Harmelin Media
Philadelphia, Pennsylvania
11.2021 - 07.2022
- Primary responsibilities include making proposals, building/managing, and reporting for digital campaigns for various clients in various industries.
- In-house Programmatic Audio Expert, accountable for managing and updating all audio documents/templates, meeting and negotiating with vendors, and leading research on the topic.
- Provide a quarterly update presentation on all programmatic audio for the agency.
- Planned and bought over $100,000 of ad spending for campaigns.
- Well-rehearsed in TTD and DV360 DSPs.
Junior Broker
Marcus & Millichap
Philadelphia, Pennsylvania
05.2021 - 11.2021
- Primary responsibilities involved updating spreadsheets, data management systems, and making cold calls.
- Researched different markets and products in the region for potential expansion.
- Worked with brokers in the office to communicate deals for clients, sending and receiving clients for more precise product and market support.
- Practiced underwriting deals and creating pro formas for potential clients.
Junior Real Estate/Marketing Intern
Solomon Bay Fine Homes
Margate, New Jersey
03.2020 - 08.2020
- Primary responsibilities include supervised oversight of various project facets.
- Worked under the senior real estate developer at construction sites for building single-family and multi-family apartments in Margate, New Jersey.
- Involved with the design phase and floor plan design of residences.
- Experienced in researching and analyzing housing markets, along with marketing to the public.
- Created copy for listing and promotional purposes.
Marketing Intern
Floor Coverings International
Cherry Hill, New Jersey
05.2017 - 09.2017
- Primary responsibilities include scouting and presenting locations, and conducting customer service follow-up meetings.
- Responsible for scouting optimal locations for company advertisements in New Jersey and Pennsylvania, presenting to superiors, and implementing ads at locations considered most favorable.
- Gained experience in data analysis, market analysis, and ad prospecting.
- Created copy for signage to promote automated lead generation.
Education
Bachelor of Science - Strategic Communication, Business Administration, Real Estate
University of Colorado, School of Media, Communications
Boulder, CO05.2021
Skills
- DV360, TradeDesk, Google Ads, Amazon DSPs
- Google Analytics/Trends
- Excel
- PowerPoint
- InDesign
- Illustrator
Community Service
- Get On The Ball (Children’s Miracle Network), 01/01/17, 05/31/21, Managed charity events taking place on college campuses to fundraise for the Children’s Miracle Network.
- Jewish Relief Agency (JRA), Chairman, 01/01/12, 12/31/17, Established the South Jersey branch of JRA, a volunteer group that meets monthly to package and distribute boxes of food to underprivileged Jewish families in the community., JRASJ started in 2012 and continues to grow, currently serving approximately ~600 families.
Timeline
Programmatic Strategist
Harmelin Media
11.2023 - Current
Programmatic Analyst
Harmelin Media
08.2022 - 10.2023
Media Coordinator
Harmelin Media
11.2021 - 07.2022
Junior Broker
Marcus & Millichap
05.2021 - 11.2021
Junior Real Estate/Marketing Intern
Solomon Bay Fine Homes
03.2020 - 08.2020
Marketing Intern
Floor Coverings International
05.2017 - 09.2017
Bachelor of Science - Strategic Communication, Business Administration, Real Estate
University of Colorado, School of Media, Communications
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