Proven leader and strategic innovator at Sinclair Broadcast Group, adept in market behavior and client relationships. Excelled in elevating sales by over 200% during time as an account executive, demonstrating exceptional ability in strategy development and relationship building. Recognized for transforming challenges into lucrative opportunities, with a keen focus on achieving and surpassing sales goals.
Overview
11
11
years of professional experience
Work History
Director of Sales
Sinclair Broadcast Group
10.2023 - Current
Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Managed team of sales representatives, providing guidance, coaching and support.
Marketing Consultant
Sinclair Broadcast Group WKRC-TV
08.2016 - Current
Utilize consultative sales approach to listen carefully to prospect and client needs and recommend desired products and services while nurturing current relationships with decision makers.
Consistently the Marketing Consultant of choice to handle hard-to-manage accounts and accounts in need of specialized care.
Most recently achieved Circle of Excellence ranking of 5th in the company.
Met and exceeded revenue goals by over 200% in 2022 through generating new leads and identifying new clients. Achieved over $775k Digital billing (#27 in company) and over $400k New Business billing (#13 in company).
Consistently the #1 revenue generator in Cincinnati, maintaining and growing a book of business worth over $3.8 million dollars (2022).
Collaborate with other markets within Sinclair to develop business and extend our offerings to clients with regional and national footprints.
Play a key role in developing new and upcoming talent through the Marketing Associate role.
Proven innovation in selling through new ideas, resources and initiatives such as NIL, CompulseGov, CompulseLegal, DriveAuto, and more.
Logistics Account Executive
Total Quality Logistics Inc.
01.2014 - 08.2016
Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
Performed cold-calling and follow-ups with leads to secure new revenue.
Exceeded team sales goals by 227% in phase one of sales.
Promoted to Prospecting Captain in March of 2015.
Promoted to Logistics Account Executive Trainee Captain in July of 2015.
Promoted to Saturday Group Leader in October of 2015.
Education
Marketing
Xavier University
Cincinnati, OH
Skills
Market Behavior
Analyzing Data
Client Relationships
KPI Monitoring
Strategy Development
Leadership
Timeline
Director of Sales
Sinclair Broadcast Group
10.2023 - Current
Marketing Consultant
Sinclair Broadcast Group WKRC-TV
08.2016 - Current
Logistics Account Executive
Total Quality Logistics Inc.
01.2014 - 08.2016
Marketing
Xavier University
Similar Profiles
Danny CastroDanny Castro
Broadcast Engineer/Information Systems Support Specialist at Sinclair Broadcast GroupBroadcast Engineer/Information Systems Support Specialist at Sinclair Broadcast Group