MAXINE RIGHI
Cuyahoga Falls,Ohio
Summary
CAREER SUMMARY A high-level sales position with a growing company that offers a high level of challenges, responsibility, and the opportunity for continued growth. Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals.
Overview
20
20
years of professional experience
Work History
LOCAL SALES REPRESENTATIVE
Coca-Cola Consolidated
Akron , Ohio
05.2021 - Current
- Met new prospects in new territory, maintained and fostered new relationships building trust
- Managed Rubber Ducks account
- Main point of contact for the Cleveland Clinic out of Akron, Ohio
- Conducted business reviews
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Developed and delivered engaging sales presentations to convey product benefits.
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
- Cold-called leads and closed large number of new sales over several months.
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
- Expanded customer base and boosted profit within product line.
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction.
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development.
- Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations.
MARKET DEVELOPMENT MANAGER
ABARTA COCA-COLA BEVERAGES
Bedford Heights, OH
02.2018 - 05.2021
- Managed Cleveland Clinic Main Campus account of over 55,000 cases
- Was able to resign prestigious account Menorah Park and local college John Carroll University
- Led the FSOP Cleveland team for new accounts in 2020-61, 2019-64, 2018-57
- 1 in FSOP for the West Division in 2020, and 2019, and 2nd for all Abarta FSOP
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Achieved profitability goals by developing and implementing commercial activities.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
PREMISE ACCOUNT MANAGER
CLEVELAND COCA-COLA
Bedford Heights, OH
06.2012 - 02.2018
- Growing n territory, introducing new products, and cultivating relationships with Full Line Operators, Healthcare, educational, at work locations, as well as eating establishments and national retailers
- Managed Cleveland Clinic Main Campus account of over 55,000 cases
- Was able to resign prestigious account Menorah Park and local college John Carroll University
- Led the FSOP Cleveland team for new accounts in 2020-61, 2019-64, 2018-57
- 1 in FSOP for the West Division in 2020, and 2019, and 2nd for all Abarta FSOP
- Responsible for inventory control in prestigious accounts such as healthcare, Universities
- Responsible for growing assigned territory, introducing new products, and cultivating relationships with customers.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Identified prospects' needs and develop appropriate responses along with suitable information on products and services.
- Built deep relationships with store managers, business owners, and distribution partner sales teams by employing industry expertise and knowledge, retail strategies, and sales tactics.
- Communicated the progress of monthly and quarterly initiatives to internal and external sales teams.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Account Manager – Category II
THE OLIVE GARDEN
07.2009 - 06.2012
- Responsible for tableside service, suggestive selling, order expediting, maintaining dining areas, and customer service., Worked with grocery stores, gas stations, and other merchants
- Responsible for sales, marketing work, in-store merchandising, and new product introduction
- Responsible for introduction and placement of new products, and energy drinks
- Business Development Manager for Cold Drink
- Worked with both commercial and institutional accounts
- Responsible for sales, marketing, promotional work, client account management, and customer relations
ACCOUNT EXECUTIVE
ARAMARK UNIFORM SERVICES
03.2007 - 10.2008
- Responsible for sales, marketing, promotional work, and account management
- Built strong business partnerships and developed strong key customer relationships which maximized account profitability
- Developed specialized sales presentations, maintained sales records, assisting with a uniform design, and logo mats.
SALES MANAGER
FRANTALLY WINE AND SPIRITS
10.2008 - 07.2008
- Demonstrated consultative sales abilities through successful presentations of new and existing portfolio items
- Cold called on new prospects by showing products and conducting taste testing on site.
COLD DRINK ACCOUNT MANAGER
COCA, ENTERPRISES
COLA
11.2001 - 03.2007
- Managed department in manager’s absence
- Serviced restaurants, bars, and educational and health institutions
- Responsible for sales, marketing, and promotional work, account management
- Developed specialized sales presentations, maintaining sales records
- Business Development Manager for Cold Drink
- Dealt with vending machine business fountain accounts, order processing, maintained account records
- Responsible for sales, marketing, promotional work, client account management, and customer relations
- Active in the local chamber in building relationships, and networking
Education
Bachelor of Science - Sales &Marketing, Business Management
Davenport University
Skills
- Sales Leadership
- Marketing & Sales Strategy
- Business Development
- Contract Negotiations
- Customer Service
- Account Management
- Brand Developer
- Consultative Selling
- Cold calling & Lead generation
- Client Needs Assessment
- Training new employees
- SPECIAL SKILLS
- Microsoft XP MS Office Suite Goldmine
- Sales Force SAP
- Onsite Product Demonstrations
- Consultative Sales Strategies
- Promotional Campaigns
- Account Servicing
- Persuasive Techniques
- Post-Sales Support
- Product and Service Knowledge
- Lead Prospecting
- Qualified Lead Generation
- Closing Sales
- Sales Representation
- Maintaining Customer Database
- New Business Opportunities
- Territory Volume
- Commission Sales
Timeline
LOCAL SALES REPRESENTATIVE
Coca-Cola Consolidated
05.2021 - Current
MARKET DEVELOPMENT MANAGER
ABARTA COCA-COLA BEVERAGES
02.2018 - 05.2021
PREMISE ACCOUNT MANAGER
CLEVELAND COCA-COLA
06.2012 - 02.2018
Account Manager – Category II
THE OLIVE GARDEN
07.2009 - 06.2012
SALES MANAGER
FRANTALLY WINE AND SPIRITS
10.2008 - 07.2008
ACCOUNT EXECUTIVE
ARAMARK UNIFORM SERVICES
03.2007 - 10.2008
COLD DRINK ACCOUNT MANAGER
COCA, ENTERPRISES
11.2001 - 03.2007
Bachelor of Science - Sales &Marketing, Business Management
Davenport University
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