Summary
Overview
Work History
Education
Skills
TOOLS & PLATFORMS
Websites
Timeline
Generic

Maxine Miles

Plymouth,MA

Summary

Strategic and creative marketing professional with 4+ years of experience in influencer coordination, brand storytelling, and cross-platform content strategy. As the founder of a mission-led wellness brand, I've built influencer programs from the ground up-managing outreach, campaign tracking, UGC creation, and community engagement. Skilled at balancing data-driven insights with authentic relationship-building. Seeking to bring a curious, collaborative, and culture-aware mindset to the Influencer Marketing team at OLIPOP.

Overview

9
9
years of professional experience

Work History

Founder / Influencer & Marketing Lead

Willow & Nurture
New Bedford, MA
01.2020 - Current
  • Spearhead influencer marketing strategies, managing outreach and post-campaign analysis.
  • Cultivate partnerships with creators across TikTok, Instagram, and Pinterest.
  • Design personalized outreach pipelines and pitch messaging that align with brand values.
  • Oversee content calendar to synchronize product launches with cultural moments while managing digital branding.
  • Evaluate campaign performance metrics to inform future marketing strategies.
  • Nurture strong creator relationships through consistent communication and product gifting.

Sustainable Custom Design

Freelance Fashion Designer
New Bedford, MA
01.2016 - Current
  • Design custom sustainable garments utilizing upcycled and organic materials.
  • Manage all production phases, including ideation, client consultations, delivery, and marketing.
  • Create mockups, branding materials, and visual content using Adobe Creative Suite.

Social Media Manager & Retail Associate

Weatherlow Farms
Westport, MA
05.2024 - 05.2025
  • Executed social content strategies to promote events, workshops, and seasonal products.
  • Produced original video and photography targeting a lifestyle-oriented local audience.
  • Created engaging stories and posts that increased foot traffic and community connection.
  • Fostered a warm brand tone through direct customer interactions in-store and online.
  • Analyzed post performance data to optimize strategies based on engagement trends.

Education

BFA - Fashion Design | Fibers Minor

Massachusetts College of Art and Design
Boston, MA
05.2022

Skills

  • Influencer Marketing
  • Content Creation
  • Campaign Analysis
  • Social Media Management
  • Trend Analysis
  • Brand Partnerships
  • UGC Strategy
  • Digital Branding
  • FTC Compliance
  • Creator Relationship Management
  • Effective Communication
  • Strategic Planning
  • Data-Driven Decision Making
  • Creative Problem Solving
  • Project Management
  • Customer Engagement

TOOLS & PLATFORMS

Later | Canva | Meta Suite | Shopify | Klaviyo | Tailwind | Google Suite | Pinterest Scheduler | Adobe Creative Suite

Timeline

Social Media Manager & Retail Associate

Weatherlow Farms
05.2024 - 05.2025

Founder / Influencer & Marketing Lead

Willow & Nurture
01.2020 - Current

Sustainable Custom Design

Freelance Fashion Designer
01.2016 - Current

BFA - Fashion Design | Fibers Minor

Massachusetts College of Art and Design

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