Maxwell Calica
Briarcliff Manor,NY
Summary
Competitive CONSULTATIVE SALES DRIVER converting prospecting into viable pipelines and goal-shattering closings through cold-calling, relationship-building, and cross-functional collaboration across various industries. Progressively expanding background in event sales,technology product sales and solutions through transformational successes. Potent combination of business acumen, intuitive communication skills, innovation, and relentless persistence backed by strategic use of data and other tools to outpace competitors.
Overview
4
4
years of professional experience
Work History
Business Development Manager
Terrapinn
New York, NY
11.2023 - Current
- Oversee Sponsorships and Booth sales for Solar & Storage Live USA
- Lead sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Conduct research on industry trends, competitor activities, and customer needs.
- Assist in developing pricing strategies that maximized profits while meeting customer expectations.
Growth Manager, North America
VC Innovations
London, (Remote)
03.2023 - 10.2023
- Led North American growth for an expanding London-based agency
- Secured $300k in new business through event sponsorship sales for Fintech Talents in New York and FTT Embedded Finance & Super Apps in San Francisco
- Conducted market mapping of prospective clients across relevant industries
- Managed both inbound sales and an extensive outbound campaign leveraging LinkedIn sales navigator, email and HubSpot sequencing automation
- Created bespoke sponsorship proposals which leveraged a variety of assets to address client lead generation and brand recognition goals
- Supported clients through onboarding, on-site management and post-event debrief
- Remained flexible with working hours to ensure goals and deadlines were met.
Account Executive
Apex Invest (Formerly Context365)
New York City
03.2022 - 03.2023
- Engaged customers with articulate conversational skills and strategic approach, leveraging company knowledge to build connections and trust as foundation for productive relationships
- Developed and maintained productive client referral pipelines through strong and diverse industry partnerships
- Closed numerous long-term deals with complex negotiation processes
- Exceeded sales targets, connecting with leaders and C-suite executives to offer enterprise solutions
- ($750k in sales)
Investor Liaison
Apex Invest (Formerly Context365)
New York City
10.2020 - 03.2022
- Prospected & researched leads such as Hedge funds, Private Equity Funds, funds for SaaS platforms, as well as Capital Introduction events
- Prospected leads converted to over $250k in sales in the last 6 months in role
- Prospected leads converted to $500k in sales at beginning of tenure
- Formulated all email and cold call campaigns to connect prospects to the sales team as there was no system in place.
Start-Up Specialist
Terrapinn
New York City
12.2019 - 03.2020
- Researched and prospected leads of growing start-ups in the financial sector using Crunchbase, LinkedIn, etc
- Conducted background checks using Salesforce and set up calls to find out more information about prospects.
Production Intern
Terrapinn
New York City
08.2019 - 12.2019
- Prospected speakers and VIP guests located in the United States and Europe, convinced them to join and then onboarded them into Salesforce
- Created Topics of Discussions for shows to better reach out to prospective speakers and guests
- Updated and created various LinkedIn/ Facebook posts to generate more leads.
Education
St. John's University
01.2019
Nassau Community College
01.2016
Skills
- Proficient in both Salesforce & HubSpot
- Well versed in Microsoft Excel & PowerPoint
- Have directly worked with the C-Suite and below at Hedge Funds, Private Equity Funds, Venture Capital Funds, Institutional Allocators, Family Offices, Fintechs, etc
- Business Development, Research and Planning
- Working with my peers, and/or Managing & Leading team
Timeline
Business Development Manager
Terrapinn
11.2023 - Current
Growth Manager, North America
VC Innovations
03.2023 - 10.2023
Account Executive
Apex Invest (Formerly Context365)
03.2022 - 03.2023
Investor Liaison
Apex Invest (Formerly Context365)
10.2020 - 03.2022
Start-Up Specialist
Terrapinn
12.2019 - 03.2020
Production Intern
Terrapinn
08.2019 - 12.2019
St. John's University
Nassau Community College
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