Maxwell Charney
Delaware,OH
Summary
Enthusiastic Marketing Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Expert Social Media Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
11
11
years of professional experience
Work History
Marketing Manager
SHC Acquisitions
06.2021 - Current
- Developed media campaign Rick Sell House that brought in 600% increase in television leads and became second most profitable lead source for SHC Acquisitions in Q4 2022.
- Implemented successful marketing and promotional strategies worth over $623,000 in yearly revenue.
- Created new company brand messaging, collateral materials, customer events, promotional strategies and product commercialization for head quarters location Sell House Ohio.
- Managed workflow of 10+ staff, coordinating documents, planning and creative material distribution.
- Boosted media brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained and managed all company technology and CRM database of files, contacts and project materials to improve marketing and prevent lost leads.
- Transformed corporate website and social media platforms to better promote sales.
- Built and improved customer engagement plans, boosting conversion rates 30% in 2022.
Social Media Manager
Solid Rock Consulting
07.2021 - Current
- Developed marketing content for YouTube that produced 1050% increase in views.
- Drove up brand awareness on TikTok by developing trending video marketing campaigns.
- Set clearly defined goals to drive brand awareness and social media traffic by developing video-clip system that post one video per day to multiple platforms.
- Improved profile content, keyword relevancy, and branding to achieve search engine optimization goals.
Social Media Manager
Google Freelance
03.2019 - 06.2021
- Managed social media pages and increased social media presence, monitoring user engagement resulting in 9 million YouTube views in 2021.
- Authored fresh and engaging press releases and prepared complete press kits for multiple powerhouse brands.
- Developed web content for multiple social media brands gaining over 60 million views on TikTok in Q2 2021.
- Streamlined operational processes and workflow to increase efficiency of performance and resource allocation.
- Shaped strategic direction of copy by collaborating with marketing and retail partners.
Digital Marketing Manager
Passport
09.2017 - 02.2020
- Lead of social brand strategy, influencer marketing, content creation and customer relationship management.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created new branding to use within every social media post.
- Designed and executed multiple social media campaigns that led to 10% growth of sales in one year.
- Active in all facets of business and overall team player.
Area Sales Manager
Byers Auto Group
11.2015 - 09.2017
- Worked diligently as main point of contact at Dublin Honda for 50,000+ car recalls during Honda recall, largest car recall in history.
- Managed company's largest accounts in Dublin area such as Ohio State University and Dublin Honda.
- Provided comprehensive sales training with new employees to improve sales and capitalize on up-selling opportunities.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Health /Marketing Communications Specialist
ProMedica
01.2013 - 05.2014
- Managed Hospitals public relations campaign for breast cancer outreach.
- Created marketing briefs, FAQs and objection management plans.
- Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.
- Frequent contributor to ProMedica Newsletter and web content for ProMedica Health Connect.
- Designed and executed strategy for doctor and patient interviews at all twelve ProMedica locations.
- Media coordinator with 13 ABC Health and Fox Toledo News.
Education
Bachelor of Arts - Digital Marketing And Communications
Bowling Green State University
Bowling Green, OH2014
Skills
- SEO Optimization
- Social Media Content Writing
- Audience Analysis
- Campaign Management
- Campaign Performance Tracking
- Salesforce CRM Software
- Microsoft SharePoint
- Google Analytics
- Lead Generation Campaigns
- Internet and Email Marketing
- Broadcast Media
- Website Creation
Timeline
Social Media Manager
Solid Rock Consulting
07.2021 - Current
Marketing Manager
SHC Acquisitions
06.2021 - Current
Social Media Manager
Google Freelance
03.2019 - 06.2021
Digital Marketing Manager
Passport
09.2017 - 02.2020
Area Sales Manager
Byers Auto Group
11.2015 - 09.2017
Health /Marketing Communications Specialist
ProMedica
01.2013 - 05.2014
Bachelor of Arts - Digital Marketing And Communications
Bowling Green State University
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