MAXWELL DOMER-ZOLL
Summary
Results-driven music business professional with experience in event production, brand campaigns, and talent management. Proven ability to lead cross-functional teams, execute high-impact activations, and foster strategic partnerships that drive revenue and brand growth. Thrives in fast-paced environments, balancing multiple projects with efficiency and creativity.
Overview
2
2
years of professional experience
Work History
Senior Producer, Tour Production Assistant Manager, Brand Campaign Coordinator
Idol Roc / Up & Up Festival
07.2024 - Current
- Led regional marketing teams across multiple college markets to promote shows, drive ticket sales, and generate branded content.
- Managed 20+ distinct brand campaigns with dedicated budgets and KPIs, delivering timely, high-quality activations.
- Collaborated with student reps, brand partners, and production crews to deliver standout campus-facing experiences.
- Served as on-site lead/assistant for national tour stops, handling artist advancing, stage management, and show execution.
Regional Market Manager
Breakaway Music Festival
01.2025 - 04.2025
- Developed and executed brand partnerships and co-promoted events to expand Breakaway's local footprint.
- Booked and managed local DJs for activations including Silent Disco and pre-festival shows.
- Oversaw a team of ambassadors focused on grassroots marketing, content creation, and driving ticket conversion.
Event Lead
Insignia Event Services
07.2024 - 02.2025
- Managed venue operations at State Farm Stadium for concerts, sporting events, and corporate functions.
- Ensured alignment between client expectations and run-of-show execution to elevate guest experience.
- Resolved real-time issues during live events with a focus on safety, logistics, and customer service.
Marketing Coordinator, Talent Buyer
1st Gen
08.2023 - 06.2024
- Booked artists, managed promo teams, and built strategic partnerships for four successful event productions.
- Achieved multiple event sell-outs by executing targeted marketing campaigns and community engagement efforts.
- Helped grow brand visibility across Arizona's underground and college nightlife scenes.
Education
Bachelor of Arts - Sports Business
Arizona State University
Tempe, AZSkills
- Event Producing
- Brand Campaigns
- Sponsorship & Partner Integration
- Promotional Content Development
- Independent Label Operations
- Artist Advancing & Hospitality
Projects Initiatives
- Dream On Records: Founder of an independent dance label focused on curating house music talent and events.
- Seal Legacy Foundation: Raised $2,531 via 4x4x48 run challenge, merch, and grassroots campaigns.
- Hoops 4 Hartfield: Organized annual 3v3 basketball tournament in memory of Jon Hartfield.
Timeline
Regional Market Manager
Breakaway Music Festival
01.2025 - 04.2025
Senior Producer, Tour Production Assistant Manager, Brand Campaign Coordinator
Idol Roc / Up & Up Festival
07.2024 - Current
Event Lead
Insignia Event Services
07.2024 - 02.2025
Marketing Coordinator, Talent Buyer
1st Gen
08.2023 - 06.2024
Bachelor of Arts - Sports Business
Arizona State University
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