Maxwell Glenn
New York
Summary
- Dynamic professional specializing in partnership development, marketing, and relationship management. At MLN Group, secured and managed partnerships for artists such as Maluma, Ms. Lauryn Hill, Empire of the Sun, and Latto, while overseeing brand deals for leading festivals including Sueños and Baja Beach Fest.
- Recognized for a collaborative and organized approach, with strong skills in negotiation, strategy, and communication. Experienced in managing multiple projects simultaneously and fostering successful partnerships that drive growth and value for both artists and brands.
- Proven ability to identify and nurture musical talent from prior work at Jarjour Co., alongside expertise in project management, content creation, and social media. Skilled at developing campaigns that elevate brand presence, engage audiences, and build lasting communities.
- Experienced in content creation, audience engagement, and social media management. Known for implementing creative strategies that enhance brand presence, foster community interaction, and drive successful campaigns.
Overview
6
6
years of professional experience
Work History
Partnership Coordinator
MLN Group
10.2024 - Current
- Analyze audience insights and market trends to optimize proposals and drive high-impact partnerships, utilizing data-driven platforms such as Chartmetric.
- Execute successful deals with major brands including Adidas, Skechers, Invisalign, Rockstar, and Betty Crocker, leveraging data to align partnerships with strategic objectives and audience demographics.
- Enhance partner engagement through proactive communication and timely issue resolution, ensuring seamless collaboration and partner satisfaction.
- Plan and execute partner-focused events to foster collaboration, exchange ideas, and share best practices, deepening long-term relationships.
Artist and Repertoire
Jarjour Co.
04.2024 - 10.2024
- Efficiently coordinated logistics for studio sessions, tours, and promotional appearances, ensuring seamless operations and maximizing artist productivity.
- Collaborated closely with legal teams to navigate complex contractual agreements, safeguarding the interests of both artists and the company.
- Provided comprehensive support to roster talent, including Akon, Starrah, and Trinidad Cardona, assisting with day-to-day management and career development initiatives.
- Contributed to Jarjour Co.’s investment efforts in music technology startups, helping identify promising opportunities and supporting strategic decision-making.
Brand Marketing Coordinator /Social Media Coordinator
Sky Mavis
01.2023 - 12.2023
- Created shareable content that resonated with followers, driving increased engagement rates and audience growth.
- Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
- Built merchandise store for Axie Infinity, a video game with over 2.5 million players. Met weekly with community members to help create a merchandise store.
- Built multiple decks to help pitch toy collaborations & Netflix show opportunities.
- Communicated with manufacturer to produce high-end Merchandise.
- Facilitated weekly growth strategy meetings. Managed daily schedule in multiple time zones.
- Ensured consistency of branding elements across all touchpoints by maintaining a comprehensive style guide for internal use.
Special Events Coordinator /Social Media Coordinator
Artist for Artist
01.2023 - 12.2023
- Helped organize the official SXSW AFA Showcase featuring Robbie Krieger of The Doors, Talib Kweli, and Dennis Quaid.
- Provided exceptional on-site event support, promptly addressing issues to ensure a seamless experience for artists, attendees, and partners.
- Implemented creative solutions to venue challenges, optimizing space usage and enhancing the overall guest experience.
- Assisted in building brand activations for Gibson, Uncle Nearest Whiskey, and American Songwriter, increasing audience engagement and brand visibility.
- Coordinated, escorted, and facilitated check-ins for high-profile brand executives from Netflix, Unilever, and Porsche.
- Collaborated with marketing teams to align social media initiatives with broader promotional strategies, driving increased audience engagement.
- Boosted SDR Podcast’s follower count by 2,400% by leveraging Instagram and TikTok algorithms to maximize reach and engagement.
- Curated five viral clips from the SDR Podcast, each surpassing 1 million views, significantly increasing show visibility and listener growth.
- Managed the content pipeline for high-performing clips, including gathering assets and coordinating the posting schedule across platforms.
Social Media Coordinator
Lowcountry Artist Gallery
01.2022 - 06.2022
- Grew social media followers by 900% in just three months by analyzing Instagram and Facebook algorithms and tailoring content to the target audience.
- Increased community engagement in Charleston by promoting gallery events and initiatives across social media platforms.
- Organized charity and giveaway events through social media, driving audience participation and enhancing community involvement.
- Boosted brand visibility by developing and executing engaging social media campaigns that expanded reach and strengthened audience connection.
Fashion Design Intern
VK Nagrani
01.2020 - 08.2020
- Supported the development of seasonal collections through trend research and innovative concept presentations.
- Gained industry experience through hands-on participation in fashion shows, photoshoots, and showroom preparations.
- Increased design team efficiency by assisting with pattern drafting and garment construction tasks.
- Enhanced brand identity through diligent fabric sourcing, resulting in cohesive collection aesthetics.
Education
Bachelor of Arts - Music Business
College of Charleston
06-2022
Skills
- Relationship management
- Partnership development
- Marketing
- Proposal writing
- Growth strategies
- Negotiation
- Competitive analysis
- Go-to-market strategies
- Teamwork
- Problem-solving
- Attention to detail
- Adaptability and flexibility
Languages
Spanish
Professional Working
Timeline
Partnership Coordinator
MLN Group
10.2024 - Current
Artist and Repertoire
Jarjour Co.
04.2024 - 10.2024
Brand Marketing Coordinator /Social Media Coordinator
Sky Mavis
01.2023 - 12.2023
Special Events Coordinator /Social Media Coordinator
Artist for Artist
01.2023 - 12.2023
Social Media Coordinator
Lowcountry Artist Gallery
01.2022 - 06.2022
Fashion Design Intern
VK Nagrani
01.2020 - 08.2020
Bachelor of Arts - Music Business
College of Charleston
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