MAXWELL HACKINSON
South Jordan,UT
Summary
Impactful marketing expert with advertising and public relations background. Proven track record from strategy to execution with deep knowledge of traditional and digital marketing strategies (Social media, affiliate/influencer marketing, print advertising, e-mail, SMS, SEO and PPC). Trusted advisor leading cross-functional teams in fast-paced environments.
Overview
3
3
years of professional experience
Work History
Owner
Hackinson Marketing & Consulting Services
10.2023 - Current
- Sole proprietor soliciting small to medium businesses for consulting and marketing services.
- Increase brand awareness by developing and implementing comprehensive solution based marketing strategies.
- Boost lead generation with implementation of targeted digital marketing campaigns.
- Enhanced customer engagement, creating compelling content across multiple platforms.
- Improved company reputation through effective public relations initiatives.
- Assess success of campaigns with analytics and reports from SEO.
- Click on this link to see an example of work that I did for a start-up company https://www.integrityfirstsolar.com
Lead Marketing Specialist
Wallaroo's Furniture & Mattresses
10.2022 - 09.2023
- Promoted to this position to oversee success of digital advertising campaigns across all 12 brick and mortar locations throughout the Pacific Northwest.
- Met regularly with President and Vice-President to provide results from strategic digital campaigns (paid ad spend on social media, Google, YouTube, OTT/CTV, etc.) and proposed new and innovative strategies, which delivered up to 10x ROI.
- Lead a team of 5 marketing associates.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Elevated brand reputation through development of compelling public relations strategies and media outreach efforts.
- Supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
- Recognized by the President for my achievements by having a model of furniture named after me.
Social Media & Marketing Coordinator
Wallaroo's Furniture & Mattresses
10.2021 - 09.2022
- Managed multiple social media accounts (Facebook, Instagram, TikTok, Twitter/X, Pinterest, LinkedIn, NextDoor, etc.) simultaneously, ensuring timely responses to customer inquiries and comments.
- Increased brand awareness by developing and implementing social media marketing strategies.
- Boosted audience engagement with creation of targeted content for various social media platforms.
- Developed creative visual assets for use in social media campaigns, driving higher engagement rates.
Education
Master of Science - Professional Communication
Weber State University
Ogden, UT04.2023
Bachelor of Science - Strategic Communication
University of Utah
Salt Lake City, UT05.2021
Timeline
Owner
Hackinson Marketing & Consulting Services
10.2023 - Current
Lead Marketing Specialist
Wallaroo's Furniture & Mattresses
10.2022 - 09.2023
Social Media & Marketing Coordinator
Wallaroo's Furniture & Mattresses
10.2021 - 09.2022
Master of Science - Professional Communication
Weber State University
Bachelor of Science - Strategic Communication
University of Utah
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