Maxwell Pleimling
Prior Lake,MN
Summary
I am a hardworking, driven, 24 year old who graduated from the University of Minnesota in May of 2023. I studied applied economics where I took a wide range of business classes that helped me develop the skills I possess in Sales and Marketing. I currently work in the marketing Department at EDCO products, and have been here for just over 2 years. In my role I am working to grow the rapidly expanding steel building products business that EDCO offers by assisting with lead tracking, marketing campaigns, data analysis, and sales support. Furthermore I have been running our sales collateral fulfillment program with our partner, and recently, I have been a key driver in our CRM implementation project - something EDCO has not utilized before. Besides this, I have also held the position of marketing coordinator at Mystic Lake Casino & Hotel. Here I got to assist with the setup and execution of promotional events and got to learn many things about the marketing strategies of a very large business. I am interested in sales and marketing positions, as well as market analysis and other positions that fall under the economics degree spectrum. I possess excellent communication, marketing strategy, and problem-solving skills, and am also proficient with Microsoft Office programs. As I'm only 2 years into my career, I am constantly looking for opportunities to learn new things, take chances, and get as much as experience as I possibly can.
Overview
5
5
years of professional experience
Work History
Lead Generation Specialist
EDCO Products, Inc.
06.2023 - Current
- Collaborated with sales teams to ensure accurate lead tracking and timely follow-ups, enhancing overall customer experience and satisfaction.
- Increased lead generation by analyzing marketing metrics to implement targeted email campaigns and personalized outreach strategies.
- In charge of sales collateral fulfillment program with partnered company. Utilized tracking of usage rates, average order fulfillment time, etc.. to keep a constant inventory of necessary marketing materials used by the sales team.
- Was a key driver in a CRM implementation project with the goal of automating our stale leads processes. Worked with a team to analyze sales and marketing processes with upper management to ensure the system was built out will all necessary components.
- Assisted Sales team at trade shows, contractor events, etc...utilizing communication skills and industry knowledge to increase lead counts.
- Tracked all lead information in self built spreadsheet for over 2 years, supplying a monthly dashboard of metrics our team used to build out campaigns in lacking areas.
- Accurately tracked sample inventory levels combined with usage rates to consistently supply sales team with all necessary materials.
- Completed competitive analysis on Loyalty programs, product offerings, color pallets, and more to help note changes that might need to be made at the beginning of each year.
- Assisted with company loyalty program by processing, tracking and adding each new member to our company and marketing databases.
Sales and Customer Service Intern
Cafe Imports
05.2022 - 09.2022
- Participated in training sessions focused on product knowledge and communication strategies to enhance service quality.
- Provided support via phone, email, and chat channels, ensuring timely responses to all inquiries.
- Collaborated with team members in streamlining processes for better customer experience.
- Coordinated efforts between departments to address complex customer issues efficiently.
- Assist Sales team with running prepay reports and talking to clients.
- Generated usage reports upon new shipment arrivals
First on phones with the goal of helping customers with their questions fast and efficiently - Triageed voicemails and calls to the appropriate department
Sit it on weekly Sales + Inventory meetings - Assisted the Sales team in updating customers account details
- Added subscriptions to the company site, allowing orders to be processed more efficiently
Marketing Coordinator
Mystic Lake Casino and Hotel
05.2021 - 06.2022
- Served as the primary point of contact and knowledgeable resources for Club M and Promotions. Enroll casino guests in the Club.
- Issued complimentaries, promote Club M, and provided information about both Mystic Lake and Little Six casinos.
- Assisted with the execution of all promotions and special events. Initiates and practices exceptional guest service in all situations to ensure that all new and returning guests have a memorable experience.
- Assisted in the coordination administration, set-up, and implementation of promotions and special events while ensuring the highest level of guest service.
- Oversaw collateral distribution on the casino floor and keep an inventory of the marketing storage and costume rooms
- Troubleshot guest concerns related to marketing technologies (i.e. digital applications, player tracking, offers, kiosk redemptions, etc.)
- Planned and executed internal and external marketing events.
Sales Associate
Signature Media Group
05.2020 - 08.2020
- Created digital storefronts for companies.
- Edited websites, product descriptions, sizes.
- Digitally put logos onto clothing and uploaded them to websites for customers to purchase from
Education
Bachelor of Science - Applied Economics
University of Minnesota
Minneapolis, MN05-2023
High School Diploma -
Prior Lake High School
Prior Lake06-2019
Skills
- Creativity and Innovation
- Strategic Thinking
- Marketing strategy
- Sales operations
- Communication
- Customer Service
- Creative problem Solving
Timeline
Lead Generation Specialist
EDCO Products, Inc.
06.2023 - Current
Sales and Customer Service Intern
Cafe Imports
05.2022 - 09.2022
Marketing Coordinator
Mystic Lake Casino and Hotel
05.2021 - 06.2022
Sales Associate
Signature Media Group
05.2020 - 08.2020
Bachelor of Science - Applied Economics
University of Minnesota
High School Diploma -
Prior Lake High School