Maxwell Portillo
Santee,CA
Summary
Sales-driven operator with $300K+ in total revenue impact, 95%+ customer satisfaction, and experience managing high-volume outbound communication, customer pipelines, and performance-driven workflows. Proven ability to increase retention, optimize messaging, and drive measurable efficiency within small-business operations. Highly adaptable, metrics-oriented, and equipped with SDR-ready skills across prospecting, communication, and customer engagement.
Overview
13
13
years of professional experience
Work History
Sales Development Representative | E-Commerce Operations
Westport Commerce
San Diego, California
01.2020 - Current
- Generated $300K+ in revenue via outbound customer engagement, product positioning, and lifecycle management
- Prospected, qualified, and nurtured 500+ inbound and outbound customer interactions, contributing to 95%+ satisfaction
- Implemented outbound messaging strategies that increased conversion by 25-35%
- Managed full sales cycle for online product pipeline: outreach ' qualification ' transaction ' retention
- Developed CRM-style tracking systems to monitor leads, customer status, and repeat-purchase behavior
- Optimized operational workflows, increasing process efficiency by 20-30%
Operations Lead | E-Commerce Fulfillment & Customer Experience
Westpoint Commerce
San Diego, California
01.2018 - 01.2020
- Managed end-to-end operations supporting six-figure annual revenue
- Built fulfillment, communication, and feedback systems that reduced order issues to
- Improved customer retention by 30% via lifecycle outreach and proactive resolution
- Oversaw daily logistics, product QA, vendor coordination, and customer communication
- Designed and executed marketing touchpoints to boost engagement and repeat business
Shift Lead
D'Amato's Pizza
01.2013 - 01.2020
- Supervised and trained 30+ employees, increasing operational efficiency by 20%
- Coordinated high-volume customer service operations during peak periods (200+ orders/night)
- Maintained top-tier service quality in a fast-paced environment requiring rapid decision-making
Education
A.A. - Language Arts & Communication
Grossmont College
01.2013
Associate of Science - Kinesiology
Grossmont College
El Cajon, CASkills
- Salesforce
- HubSpot
- LinkedIn Sales Navigator
- Apolloio
- ZoomInfo
- Outreach
- SalesLoft
- Nooks
- Gong
- ChatGPT
- Outbound Prospecting
- Cold Calling
- Copywriting
- Email Marketing
- Lead Generation
- Challenger
- Sandler
- MEDDIC
- High-Volume Execution
- Customer Communication
- Process Optimization
- Problem-Solving
Accomplishments
- Generated $300K+ in direct and influenced revenue through customer acquisition and product optimization
- Maintained 95%+ customer satisfaction, driving repeat and referral business
- Improved conversion rates by 25-35% through message testing, pricing strategy, and optimized communication
- Trained and supervised 30+ team members, increasing operational output by 20%
- Built and managed a customer pipeline supporting 500+ total transactions
Timeline
Sales Development Representative | E-Commerce Operations
Westport Commerce
01.2020 - Current
Operations Lead | E-Commerce Fulfillment & Customer Experience
Westpoint Commerce
01.2018 - 01.2020
Shift Lead
D'Amato's Pizza
01.2013 - 01.2020
A.A. - Language Arts & Communication
Grossmont College
Associate of Science - Kinesiology
Grossmont College