Maxwell Smith
Missoula,MT
Summary
Dynamic and results-oriented professional with over a decade of experience in retail management, sales, and creative content production. Recognized as the youngest store manager at Footlocker Inc., driving the store to the top 10% in performance company-wide during a 6-year tenure. Excelled as an Assistant Manager at The Buckle Inc., leveraging expertise in team building and operational efficiency. Transitioned into the automotive industry as a Used Car Manager at Missoula’s top dealership, acquiring extensive sales training and operational experience. Since 2016, co-founded and led a successful Video Production & Creative Content company, excelling as a Manager and Creative Director. Demonstrated proficiency in all aspects of business operations, including pricing, workflow, sales, client relations, and content development. I have developed a proven ability to drive growth, deliver exceptional results, and create compelling content for a diverse range of clients, from local businesses to global brands.
Overview
16
16
years of professional experience
Work History
Co-Founder/General Manager/Creative Director/Videographer
Burton Productions LLC
12.2016 - Current
- Co-founded Burton Productions, developing all aspects of the company’s operations, including establishing a competitive pricing structure, creating efficient business workflows, and spearheading sales and client acquisition strategies.
- Partnered with company owners and executive staff to understand marketing objectives, creating tailored, high-impact video/photo content that aligns with strategic goals.
- Led creative direction for diverse projects, from concept development through final production. Oversaw a team of creatives, ensuring delivery of engaging, high-quality content.
- Managed multiple projects simultaneously, maintaining a high standard of quality and meeting tight deadlines. Implemented project management tools to enhance team productivity.
- Drove business growth by identifying and pursuing new client opportunities, developing proposals, and negotiating contracts. Cultivated strong client relationships to ensure repeat business and referrals.
- Successfully delivered projects for clients ranging from local businesses to international brands, adapting content strategies to various cultural and market contexts.
Key Achievements:
- Played a pivotal role in transforming Burton Productions from concept to one of Montana's top production companies through strategic business development and client acquisition.
- Produced high-impact video campaigns for diverse clients, contributing to measurable improvements in demographic engagement and ROI.
- Implemented innovative creative processes focused on increased efficiency, resulting in cost savings and increased client satisfaction.
- Acquired and managed relation with National as well as local companies such as: TNT/Turner Sports, Budweiser, Airbnb, UPS, UFC, Charles Schwab, American Lung Association, The Guardian, Blackfoot Communications, The University of Montana, Montana Ace Hardware, Providence Health and Services Western Montana.
Used Car Sales Lead
Eide Motors Inc.
01.2015 - 12.2016
- Directed day-to-day operations of the used car department, managing a small team of sales associates and reporting directly to the business owners.
- Implemented sales initiatives that increased monthly sales and improved overall dealership profitability.
- Developed and maintained relationships with wholesalers and trade-in partners, ensuring a robust inventory.
- Conducted market analysis to adjust pricing strategies and remain competitive, resulting in a reduction in inventory turnover time
- Enhanced customer satisfaction through personalized service and effective conflict resolution, leading to an increase in positive customer reviews
Store Manager
Champs Sports
01.2009 - 01.2014
- Led a team of associates and assistant managers, driving significant team growth and performance improvements.
- Maintained high operating standards and managed store operations effectively.
- Conducted research and resolved discrepancies in shipments and inventory, performing routine store inventory audits.
- Made key staffing decisions, including promotions, demotions, and terminations.
- Managed a store with an annual volume of $1.8 million, achieving top 10% performance within Footlocker Corporation.
- Completed advanced store management training and consistently maintained 100% in secret shopper evaluations.
- Awarded five excellence awards for outstanding store management performance.
Education
One Year - General Studies With Focus On Business Management
University of Montana
Missoula, MTSkills
- Creative Direction
- Business Operations
- Sales & Marketing
- Project Management
- Team Leadership
- Effective Communication
- Conflict Resolution and Problem-Solving
- Content Creation - Video, Photo, Digital
- Software Proficiency
Timeline
Co-Founder/General Manager/Creative Director/Videographer
Burton Productions LLC
12.2016 - Current
Used Car Sales Lead
Eide Motors Inc.
01.2015 - 12.2016
Store Manager
Champs Sports
01.2009 - 01.2014
One Year - General Studies With Focus On Business Management
University of Montana
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