Summary
Overview
Work History
Education
Skills
Professional Associations
Certification
References
Timeline
Generic
May Calceta Wong

May Calceta Wong

San Jose,CA

Summary

Dynamic marketing leader with a proven track record such as at Aisera, driving over $55M in pipeline through innovative demand generation strategies. Expert in lead generation and campaign management, I excel in cross-functional collaboration and data-driven decision making, consistently achieving exceptional results in B2B marketing and brand awareness initiatives.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Head of Growth Marketing

Spec
San Jose, USA
02.2023 - 03.2024
  • Generated $13M in pipeline in H1 2023 from various channels, and in collaboration with sales.
  • Grew Spec's LinkedIn audience by 2x, expanding reach, and boosting engagement.
  • Spearheaded the rollout of Spec's $15M Series A funding announcement, securing press coverage and industry recognition.
  • Built strategic plans for the development of brand awareness and acquisition marketing activities.
  • Led B2B digital lead generation, event marketing, marketing operations, execution, and metrics.
  • Implemented marketing programs such as webinars, email, events, and organic social to drive pipeline.
  • Worked with Sales to define strategies and tactics to efficiently identify and qualify leads.

Director of Demand Gen and Campaigns

Aisera
Palo Alto, USA
04.2022 - 02.2023
  • Closed over $1M in revenue with focused marketing programs.
  • Managed and optimized a budget of over $1.5 million to drive pipeline and revenue growth.
  • Led a cross-functional marketing team that drove $55 million in pipeline in FY23 across demand generation, events, digital, ABM, and marketing operations.
  • Expanded the marketing database by 7X in one year, increasing audience reach and engagement.
  • Implemented a nurture strategy that boosted MQLs by 536% from FY22 to FY23.
  • Built a framework, processes, and playbooks to help structure the marketing team to achieve success.
  • Built multi-touch demand generation, CXO, and partner campaign strategies across various programs: ABM, events, webinars, podcasts, paid search/digital, third-party SDRs, and third-party publications.
  • Collaborated with Product Marketing, Sales, and Executive Leadership to ensure full alignment with goals.
  • Launched additional technology to the Martech stack to support business goals, such as Chili Piper and Sendoso.

Senior Manager, Demand Generation

Zscaler
San Jose, USA
05.2018 - 04.2022
  • Created an integrated campaign and achieved 150% over the pipeline goal in FY19.
  • Executed demand generation strategies contributing to Zscaler's significant revenue increase from $200M to $1B ARR.
  • Executed a high-impact virtual event strategy, driving a 250% registration goal, with a 50% attendee conversion rate.
  • Devised a global nurture strategy to enhance engagement, with a CTOR rate of 16%, increasing MQL conversions to 7%.
  • Built global demand generation and partner marketing programs to drive leads and pipeline, such as paid digital, organic social, webinars, events, and working with third-party publications.
  • Monitored and analyzed marketing KPIs on campaign success using Tableau and SFDC.
  • Drove marketing initiatives by partnering with teams in Product Marketing, Field Marketing, Marketing Ops, Sales, and Creative.

Senior Manager, Demand Generation (contractor)

Neustar
San Francisco, USA
09.2017 - 05.2018
  • Developed integrated marketing campaigns to create brand awareness, drive demand, and MQLs that include emails, paid media, webinars, paid social, owned social, and web.
  • Established strong relationships with internal teams to ensure successful campaigns.
  • Assessed and analyzed all 2017 demand generation programs, including the number of MQLs, SAOs, and SQOs.

Senior Marketing Programs Manager

ThreatMetrix
San Jose, USA
02.2015 - 01.2017
  • Increased the number of MQLs by 50% in one year for North America from various marketing programs.
  • Contributed to ThreatMetrix’s growth from $75M ARR, which was later acquired by LexisNexis for $817M in January 2018.
  • Optimized webinar programs, driving a 50% increase in attendance by adopting a new platform.
  • Implemented a global lead nurturing program as part of the Account-Based Marketing strategy.
  • Managed the global marketing calendar, including email campaigns, webinars, event planning, product announcements, and media outreach.
  • Tracked campaign performance and refined strategies leveraging SFDC.

Marketing Programs Manager

Kony, Inc.
Foster City, USA
03.2013 - 01.2015
  • Created comprehensive plans for various marketing initiatives, including webinars, email campaigns, events, social media, and nurture, to develop high-quality leads.
  • Performed analysis to assess the effectiveness of various marketing initiatives.
  • Executed high-quality marketing programs through collaboration with Sales organization and third-party vendors.

Marketing Communications, B2B Enterprise

Plantronics, Inc.
Santa Cruz, USA
01.2011 - 03.2013
  • Coordinated marketing communications in alignment with product launch timelines.
  • Established strong partnerships with industry vendors including creative agencies and graphic designers.
  • Developed compatibility guides, product sheets, abstracts, and quick reference guides to support various marketing organizations, such as Partner Marketing, Product Marketing, and Channel Marketing.

Education

BA - Business Management

University of California, Santa Cruz
Santa Cruz, CA
06.2005

Skills

  • B2B marketing
  • Demand generation
  • Digital marketing
  • Marketing automation
  • Team management
  • Content strategy and development
  • Campaign management and execution
  • Marketing campaigns
  • Email marketing campaigns
  • Multichannel campaigns
  • Event marketing and management
  • Data-driven decision making
  • Data analysis
  • Performance metrics
  • A/B testing
  • Audience segmentation
  • Cross-functional collaboration
  • Relationship building
  • Brand awareness
  • Customer acquisition
  • Social media advertising
  • Marketing and advertising
  • Webinars

Professional Associations

Girls on the Run, coach, 2013

Certification

  • ABM Certification: Expert - Demandbase, Issued Mar 2019

References

References available upon request.

Timeline

Head of Growth Marketing

Spec
02.2023 - 03.2024

Director of Demand Gen and Campaigns

Aisera
04.2022 - 02.2023

Senior Manager, Demand Generation

Zscaler
05.2018 - 04.2022

Senior Manager, Demand Generation (contractor)

Neustar
09.2017 - 05.2018

Senior Marketing Programs Manager

ThreatMetrix
02.2015 - 01.2017

Marketing Programs Manager

Kony, Inc.
03.2013 - 01.2015

Marketing Communications, B2B Enterprise

Plantronics, Inc.
01.2011 - 03.2013

BA - Business Management

University of California, Santa Cruz

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May Calceta Wong