Summary
Overview
Work History
Education
Skills
Languages
Community + Board Associations
Timeline
56
May Selby

May Selby

Aspen,CO

Summary

Dynamic, results-oriented hospitality leader specializing in building strategic partnerships and enhancing consumer loyalty. Proven track record of securing prestigious awards and media coverage, significantly elevating brand reputation. Committed to driving measurable business growth in competitive marketplaces.

Overview

25
25
years of professional experience

Work History

Director of VIP Experiences

The Little Nell Hotel
Aspen, CO
01.2025 - Current
  • Form and sustain strategic relationships with clients and partners.
  • Create unique activations to enhance guest experience and brand loyalty.
  • Develop plans with outlined timelines, goals, budgets, staffing needs, and other requirements for projects.
  • Delegate work to staff, setting priorities and goals.
  • Examples include: Collaboration with a fitness studio for a pop-up, establishing the hotel as a cycling destination through an annual cycling camp and a cycling and dinner series, producing outdoor movie nights as a community series.

Weekly Columnist

The Aspen Times
Aspen, CO
03.2000 - Current
  • Since 2000, I've authored a high-visibility weekly column at The Aspen Times, focusing on community and business trends.
  • I autonomously decide which topics to cover.
  • I've developed connections with public relations contacts and researched current events to feature.

Director of Public Relations

The Little Nell Hotel
Aspen, CO
12.2014 - 01.2025
  • Introduced a custom publisher for the hotel's first print magazine, in-room channel, and digital platform.
  • Organized media interviews, events, and other PR activities.
  • Drafted and submitted award applications across various hospitality categories, including esteemed global recognitions.
  • Expanded hotel's social media presence and increased Instagram following from 2K to 100K engaged followers.
  • Managed contact database comprising diverse media outlets across platforms.
  • Examples include collaborating with artist Gray Malin on three projects, generating buzz for the hotel and destination, and, in turn, raising $100K for two non-profits, and collaborating with Dior for a summer takeover of the pool and spa that exceeded expectations.

Director of Events and Social Media

Timbers Resorts
Carbondale, CO
07.2005 - 11.2014
  • Worked on the marketing team to develop referrals and lead generation for the company's portfolio of resorts.
  • Managed events by securing venues and vendors, overseeing budgets, guest lists, and execution.
  • Developed social media accounts, managed daily content and curation, aligning brand voice and marketing goals.
  • Oversaw gifting program for existing and prospective clients for referrals and retention.
  • Oversaw photo shoots for properties and personnel.
  • Worked with external public relations firm to secure press coverage and circulate internally.

Education

Bachelor of Arts - French Language And Literature

University of Colorado
Boulder, CO
12-1994

Semester Abroad - French Language And Literature

Institute of American Universities
Aix En Provence, France
05-1992

Skills

  • Strong organizational and project management skills
  • Efficient in fast-paced campaign management
  • Success in aligning programs with company goals
  • Effective communication with senior leadership and team members
  • Proficient in Microsoft Office Suite (Word, Excel), Adobe Creative Suite (Photoshop, Acrobat), Hotel Management Software
  • Skilled in Serato DJ software
  • Fluent in conversational French

Languages

French
Professional

Community + Board Associations

  • Planning Committee at The Little Nell - 2022 - Present
  • Active member of Aspen Elks Lodge, Aspen Institute's Society of Fellows, Caribou Club, Smuggler Racquet Club, Aspen Art Museum, Aspen Center for Environmental Studies, Aspen Film, and a longtime weekly running club.
  • FOOD & WINE Classic in Aspen PR Committee - Since 2018
  • Aspen Skiing's Company's Caring for Community Board - 2021 - 2023
  • Theatre Aspen's Marketing Committee - 2020 - 2024
  • The Dream Project scholarship committee with 5Point Film Festival - 2008 - 2011
  • Roaring Fork Leadership - Class of 2005
  • Part-time DJ including several pro bono events annually for schools and non-profits - Since 2010
  • Marathon fundraising for Chris Klug Foundation (2025, 2023), Tusk (2024) and Challenge Aspen (2010).

Timeline

Director of VIP Experiences

The Little Nell Hotel
01.2025 - Current

Director of Public Relations

The Little Nell Hotel
12.2014 - 01.2025

Director of Events and Social Media

Timbers Resorts
07.2005 - 11.2014

Weekly Columnist

The Aspen Times
03.2000 - Current

Bachelor of Arts - French Language And Literature

University of Colorado

Semester Abroad - French Language And Literature

Institute of American Universities

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