Summary
Overview
Work History
Education
Skills
Languages
Community + Board Associations
Timeline
Generic

May Selby

Aspen,CO

Summary

Results-driven hospitality professional with expertise in media, communications, and brand reputation management. Demonstrated success in executing high-impact campaigns that boost visibility and enhance guest engagement. Key competencies include strategic planning, relationship management, and effective communication. Committed to leveraging industry expertise to drive revenue and foster valuable connections in a competitive environment.

Overview

25
25
years of professional experience

Work History

Director of VIP Experiences

The Little Nell Hotel
Aspen, CO
01.2025 - Current
  • Form and sustain strategic relationships with clients and partners.
  • Create unique activations to enhance guest experience and brand loyalty.
  • Develop plans with outlined timelines, goals, budgets, staffing needs, and other requirements for projects.
  • Delegate work to staff, setting priorities and goals.
  • Examples include: Collaboration with a fitness studio for a pop-up, establishing the hotel as a cycling destination through an annual cycling camp and a cycling and dinner series, producing outdoor movie nights as a community series.

Weekly Columnist

The Aspen Times
Aspen, CO
03.2000 - Current
  • Produce a weekly lifestyle column with original images and copy.
  • Highly visible online and in print with premier placement.
  • Develop stories autonomously, with a focus on community, business, adventure, philanthropy, education, and more.
  • Develop connections with public relations contacts for story content and research current events and trends to provide complete and accurate information.

Director of Public Relations

The Little Nell Hotel
Aspen, CO
12.2014 - 01.2025
  • Introduced a custom publisher for the hotel's first print magazine, in-room channel, and digital platform.
  • Organized media interviews, events, and other PR activities.
  • Drafted and submitted award applications across various hospitality categories, including esteemed global recognitions.
  • Expanded hotel's social media presence and increased Instagram following from 2K to 100K engaged followers.
  • Managed contact database comprising diverse media outlets across platforms.
  • Examples include collaborating with artist Gray Malin on three projects, generating buzz for the hotel and destination, and, in turn, raising $100K for two non-profits, and collaborating with Dior for a summer takeover of the pool and spa that exceeded expectations.

Director of Events and Social Media

Timbers Resorts
Carbondale, CO
07.2005 - 11.2014
  • Worked on the marketing team to develop referrals and lead generation for the company's portfolio of resorts.
  • Managed events by securing venues and vendors, overseeing budgets, guest lists, and execution.
  • Developed social media accounts, managed daily content and curation, aligning brand voice and marketing goals.
  • Oversaw gifting program for existing and prospective clients for referrals and retention.
  • Oversaw photo shoots for properties and personnel.
  • Worked with external public relations firm to secure press coverage and circulate internally.

Education

Bachelor of Arts - French Language And Literature

University of Colorado
Boulder, CO
12-1994

Semester Abroad - French Language And Literature

Institute of American Universities
Aix En Provence, France
05-1992

Skills

  • Project management
  • Event planning
  • Client relationship management
  • Budget management
  • Strategic partnerships
  • Public relations
  • Networking skills
  • Communication skills

Languages

French
Professional

Community + Board Associations

  • Member of the Planning Committee at The Little Nell
  • Member of Aspen Elks Lodge, Aspen Institute's Society of Fellows, the Caribou Club, Smuggler Racquet Club, Aspen Art Museum
  • Formerly on Aspen Skiing's Company's Caring for Community Board - 2021 - 2023
  • Graduate of Roaring Fork Leadership - Class of 2005

Timeline

Director of VIP Experiences

The Little Nell Hotel
01.2025 - Current

Director of Public Relations

The Little Nell Hotel
12.2014 - 01.2025

Director of Events and Social Media

Timbers Resorts
07.2005 - 11.2014

Weekly Columnist

The Aspen Times
03.2000 - Current

Bachelor of Arts - French Language And Literature

University of Colorado

Semester Abroad - French Language And Literature

Institute of American Universities

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May Selby