Maya Malhotra
New York City,NY
Overview
3
3
years of professional experience
Work History
Digital Marketing Coordinator
Soma Ayurvedic
12.2024 - Current
- Produce, direct, and edit all content across social platforms, shaping brand's visual identity
- Utilize Metricool and other analytics platforms to conduct in-depth competitive analysis, identifying industry trends, content performance benchmarks, and areas for strategic improvement
- Develop and execute grassroots marketing initiatives, including influencer collaborations and B2B partnerships, to organically grow brand awareness and consumer trust
Social Media Manager
NYRAA
05.2024 - 12.2024
- Designed and managed content calendars to ensure consistent and timely delivery of marketing materials
- Conducted outreach to influencers to amplify brand presence and collaborate on promotional activities
- Managed all social media channels and overall branding strategy
Marketing Strategy & Business Development Intern
Fashion Mingle
01.2024 - 04.2024
- Managed projects, marketing campaigns, and engagement strategies using HubSpot to drive fashion designer and brand membership growth
- Developed and published content for blogs, social media, and newsletter to promote the company's resources and services
- Coordinated and attended trade shows and events to capture content and oversee social media campaigns
Assistant to the Creative Director
Mandi Lebbos
03.2023 - 01.2024
- Provided feedback and assisted in the review and approval of creative assets, while staying informed on industry trends and emerging technologies to enhance project outcomes
- Managed day-to-day operations, including scheduling, resource allocation, and logistical support, to streamline production activities
- Coordinated on-set activities, including directing talent, managing props, and overseeing technical aspects to support successful project execution
Creative Direction & Production Intern
The Morrison Group
06.2022 - 01.2023
- Coordinated end-to-end event planning for premiere parties, product launches, fashion shows, and other high-profile events
- Cultivated and managed relationships with emerging talent and influencers, facilitating collaborations to boost brand visibility and align with client aesthetics
- Oversaw task delegation to production assistants and provided on-call support to ensure smooth operations and successful outcomes on set
Assistant Marketing Director
The Lexington Line Magazine
09.2021 - 05.2022
- Work with the director for our fashion, beauty, and feature shoots
- Contact designers and showrooms to pull clothing
- Planning promotions, print distribution, event planning, and additional forms of outreach
Education
Bachelor of Business Administration - Marketing Major, Visual Studies Minor
LIM COLLEGE
05-2025
Skills
- Concept Development
- Brand Identity
- Video Editing and Production
- Copywriting
- Art Direction
- Content Strategy
- Cross-Functional Collaboration
- Detail-oriented
- Analytics Reporting
- Deadline Driven
- Microsoft 360
- Google Suites
Timeline
Digital Marketing Coordinator
Soma Ayurvedic
12.2024 - Current
Social Media Manager
NYRAA
05.2024 - 12.2024
Marketing Strategy & Business Development Intern
Fashion Mingle
01.2024 - 04.2024
Assistant to the Creative Director
Mandi Lebbos
03.2023 - 01.2024
Creative Direction & Production Intern
The Morrison Group
06.2022 - 01.2023
Assistant Marketing Director
The Lexington Line Magazine
09.2021 - 05.2022
Bachelor of Business Administration - Marketing Major, Visual Studies Minor
LIM COLLEGE
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