Dynamic and results-driven Beauty Content Creator and Makeup Artist, with a proven track record at Credo Beauty, enhancing client satisfaction and boosting sales through expert beauty transformations and strategic online marketing. Skilled in SEO optimization and interpersonal communication, I excel in creating engaging content that drives brand growth and audience engagement.
Tiktok portfolio: @mayasoleilv
Instagram portfolio: @soleilsmu
Overview
5
5
years of professional experience
Work History
Freelance Makeup Artist and Beauty Content Creator
Self Employed
09.2019 - Current
Freelance Makeup Artist
Service-oriented makeup artist with six years of self-taught experience, as well as excellent communication, time management, and pre-planning/preparation skills.
Handles tasks with accuracy and efficiency.
Bookings include house call and on-site services.
Duties include professionalism at all times, skin assessment and preparation, examination of photographs in order to obtain the desired image depiction, appropriate selection of makeup looks for any and all occasions, collaborative efforts and understanding with clients, appropriate product selection in order to obtain longevity of wear, and keeping clients happy at all times.
Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety, and comfort.
Advised clients on proper skincare routines, promoting healthy skin.
Demonstrated and explained the use of different beauty products to educate customers.
Beauty Content Creator
Utilizing the powerful algorithms of social media to promote my business, and engage consumers and future clients.
Filming high-quality videos of makeup applications on clients and on self, while showcasing and spotlighting brands.
Engaging with online communities by responding to comments and messages to foster a positive brand image.
Research current trends in the beauty industry while staying informed about new trends, products, and technologies available.
Collaboration with influencers, brands, and other content creators to expand brand visibility.
Monitoring analytics and metrics to evaluate the performance of campaigns.
Editing content using software in CapCut, TikTok, Instagram, etc.
Creating user-generated content for brands via brandsmeetcreators.com.
Clean Beauty Lead/Shift Supervisor
Credo Beauty
06.2023 - 12.2024
Modeled customer service to the highest standards on the sales floor to create exceptional guest experiences.
Stays informed regarding new or existing products (e.g., their ingredients and benefits) to better serve clients.
Enhanced client satisfaction by providing personalized makeup consultations and product recommendations.
Maintained a hygienic workspace by adhering to strict sanitation practices, ensuring client safety, and comfort.
Advised clients on proper skincare routines, promoting healthy skin as the foundation for flawless makeup application.
Demonstrated and explained the use of different beauty products to educate customers.
Offers friendly, knowledgeable, and courteous service that always takes priority over other related duties.
Provides enhanced product recommendations based on customer needs or goals.
Educate clients on Credo’s commitment to safety, sustainability, sourcing, ethics, transparency, and ingredients.
Directed store opening and closing operations to align with Credo's standards.
Influences clients by identifying their needs and suggesting products to drive sales. Identifies the opportunity to upsell products and services.
Engage with clients through services, mini facials, skincare consultations, and makeup applications.
Courteously handling sales, refunds, and exchanges using the store's point-of-sale system.
Utilizes the store clientele platform to build relationships.
Partner with management to review the daily, weekly, and monthly sales plan, and execute to support and meet goals.
Assisted in organizing special events, such as product launches or client appreciation events, contributing to increased business opportunities.
Maintains awareness of store sales, metrics, and personal sales objectives.
Ensuring consistent communication with the Store Manager to provide clear and consistent updates to the store team.
Partner with management to provide training for new hires and seasonal staff.
Actively engages and completes all required training to expand knowledge.
Required to lift, move, carry, and organize incoming and outgoing inventory/shipment.
Led by example, demonstrating a strong work ethic, and commitment to excellence that motivated team members to strive for their best performance.
Oversaw daily operations, ensuring compliance with company policies, safety regulations, and industry best practices.
Ensured consistent delivery of high-quality customer service by setting clear expectations, and providing regular coaching.
Analyzed sales data to identify trends and opportunities for growth, driving revenue increases through targeted marketing initiatives.
Assisted and collaborated with the Marketing team to create trendy and fun in-store content as needed. Brainstormed ideas for new video concepts and stories.
Increased employee retention rates by creating a supportive work environment that encouraged professional development and career growth.
Trained and mentored new employees to maximize team performance.
Boosted customer satisfaction, driving business growth through cultivating strong client relationships.
Collaborated with other leaders and executives to direct workflow and support operations.
Led improvement initiatives to advance operational efficiencies, and increase revenue.
Processed transactions using the point of sale system efficiently. Addressed customer inquiries promptly and professionally, resolving issues efficiently while maintaining a courteous demeanor.
Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
Ensured tidy and attractive arrangements of products, enhancing consumer engagement.
Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
Conducted informative in-store product demonstrations, leading to heightened consumer awareness of new releases.
Assisted clients in selecting appropriate skincare routines, resulting in improved skin health and overall satisfaction.
Participated in ongoing training sessions to continuously improve skills and stay informed about the latest innovations in the beauty industry.
Built customer loyalty and retention by delivering excellent shopping experiences.
Recommended complementary purchases to customers, increasing revenue.
Engaged in a friendly conversation with the customer to better uncover individual needs.
Listened to customer needs and desires to identify and recommend optimal products.
Opened, shelved, and merchandised new products in visually appealing and organized displays for optimal sales promotions.
Assisted in visual merchandising, making product displays more attractive, and shopper-friendly.
Performed routine sanitation to ensure workspace cleanliness and compliance.
Addressed customer inquiries promptly and professionally, resolving issues efficiently while maintaining a courteous demeanor.
Salon Receptionist/Social Media Manager
Independent Beauty And Wellness Salon
San Fernando, CA
09.2021 - 05.2022
Duties include providing superior client and guest services, booking appointments, add-on service product sales, clean, vegan, cruelty-free focused product knowledge and sales, tasking, and shelf replenishment.
Maintained up-to-date knowledge of salon services and industry trends in order to provide accurate information and recommendations to clients.
Increased sales revenue by promoting salon products and services through comprehensive knowledge, and persuasive recommendations.
Managed the salon's social media accounts, increasing brand awareness, and attracting new clientele through engaging content creation.
Assisted in organizing special events within the salon, such as product launches or client appreciation events, contributing to increased business opportunities.
Handled payments and processed credit card transactions.
Introduced new beauty products to consumers by informing and educating clients about their use and benefits.
Enforced spa policies, following company procedures at all times.