MAYA YANKNER
San Diego
Summary
Versatile Senior Strategic Analyst with experience in driving strategic initiatives and formulating business solutions. Strengths include strong analytical skills, robust problem-solving ability, and comprehensive understanding of market trends and business models. Previous roles demonstrate significant impact on revenue growth through insightful analysis and strategic planning.
Overview
18
18
years of professional experience
Work History
Senior Strategic Analyst
PAPAYA GLOBAL
San Diego
01.2022 - Current
- Transitioned Payments team operations onto Salesforce, defined process and UX and mitigated pain points in collaboration with Salesforce team, developed flow charts and executive dashboards in collaboration with VP Sales, automated lead allocation and regional notifications; grew leads by 30% and closure rate by 15%
- Managed and configured 'Partner Stack' platform for 40 partners, led Salesforce integration, developed tutorial materials, produced internal and external C-level reports to drive productivity and performance improvements
- Developed marketing materials and campaigns with CEO, VP Marketing, and Director of Growth; conducted data analysis to identify target audience, created LinkedIn and Salesforce campaigns, implemented ABX funnel process to enhance engagement
- Provided international PEO solutions to businesses seeking global workforce management.
Data Analyst
HIVE MEDIA GROUP
San Diego
01.2018 - 01.2021
- Designed performance dashboards with Tableau, designed alerts for improved performance predictability, implemented data process monitoring; enhanced spend efficiency by 15%
- Optimized tools and metrics to adapt campaigns dynamically, enhancing user experience; analyzed digital channel performance with SQL to maximize revenue.
- Deployed internal scoring system to rank web properties, formulated feature requests, and collaborated with system developer; improved content utilization and campaign efficiency.
- Managed operational planning for partners, including forecasting and pipeline management; analyzed reports to identify improvement areas and presented actionable recommendations to C-level management.
- Managed operations for diversified web properties within online media company
Product Support Engineer
HEXAGON TECHNOLOGIES
Tel Aviv
01.2016 - 01.2018
- Researched, prioritized, and analyzed software technical incidents with JIRA, identified clients' key risks and urgency to preempt business impact, coordinated incident resolution and escalations with QA and R&D teams
- Revamped credit clearing system by collaborating with engineering and development teams to restructure system logic, enhancing user experience and reducing transaction rejection rate by 20%
- Leveraged feedback from clients' management to enhance solution and customize features with product managers, facilitating business opportunities and improving customer satisfaction
- Analyzed customer experience processes to identify improvement opportunities for usability, collaborating with developers and product owner to implement new service journeys that eliminated 25% of customer service tickets and enhanced account managers' data transparency
- Developed software solutions for trading platforms in capital markets
Data Analyst
MATOMY MEDIA GROUP
Tel Aviv
01.2015 - 01.2016
- Analyzed advertisers and publishers' data to identify trends and optimize channel performance, providing profitability recommendations for account managers
- Created multichannel reports and customized dashboards, facilitating data-driven decision making for media and video teams
- Developed global advertising solutions that enhanced multichannel performance.
Budget Analyst
ISRAEL DEFENSE FORCES
Israel
01.2008 - 01.2010
- Developed $5M base budget plan for daily operations and special events; analyzed data to support decision-making, negotiated quotes, coordinated with suppliers and senior commanders.
- Selected from 2000 candidates for competitive role; completed extensive training program to enhance skills.
- Analyzed budget data to ensure compliance with defense funding regulations.
- Developed budget proposals for various defense initiatives and projects.
- Collaborated with program managers to assess financial needs and priorities.
Education
Bachelor of Science - Industrial Engineering and Management
RUPPIN ACADEMIC CENTER
Hefer Valley, Israel01-2016
Additional Information
Volunteered in 'Latet', Israeli nonprofit aid organization, supporting populations living in poverty and food insecurity (2012-2016)
Timeline
Senior Strategic Analyst
PAPAYA GLOBAL
01.2022 - Current
Data Analyst
HIVE MEDIA GROUP
01.2018 - 01.2021
Product Support Engineer
HEXAGON TECHNOLOGIES
01.2016 - 01.2018
Data Analyst
MATOMY MEDIA GROUP
01.2015 - 01.2016
Budget Analyst
ISRAEL DEFENSE FORCES
01.2008 - 01.2010
Bachelor of Science - Industrial Engineering and Management
RUPPIN ACADEMIC CENTER