Maydel Santana
Summary
Accomplished Associate Vice President at Florida International University, adept in crisis communication and team building. Pioneered change management, significantly enhancing brand visibility. Instrumental in elevating FIU as a top-50 public research university, showcasing exceptional writing and strategic media relations skills.
Overview
18
18
years of professional experience
Work History
Associate Vice President
Florida International University, FIU
12.2021 - Current
- Spearheaded change management initiatives that ensured smooth transitions during leadership changes.
- Work with C-suite executives to routinely manage issues before they impact the brand.
- Part of the management team that oversees the communication and marketing program that helped make FIU a top-50 U.S. News public research university.
- Oversaw talent acquisition efforts, attracting top talent and reducing turnover.
Assistant Vice President
Florida International University, FIU
09.2017 - 12.2021
- worked with General Counsel's office to establish updated protocol for managing and responding to public records requests.
- Grew the team to include a director of communications, who oversees executive communications, including speech writing.
- Negotiated The Conversation membership, which has yielded more than 100 reputation-building, widely-read pieces with a global audience.
- Developed the university's crisis management plan and lead university-wide team of communicators during crisis.
- Lead the university's central communications and media relations teams.
Director of Media Relations
Florida International University, FIU
05.2007 - 09.2017
- Served as the primary spokesperson for the organization during major announcements or crises situations.
- Coordinated press conferences/press availability for executives and researchers.
- Built a team that continues to deliver exceptional earned media results worth millions of dollars in visibility every year.
- Used skills developed as a journalist together with marketing strategies to identify and tell compelling stories that elevate the brand.
- Interact with social media team to help amplify brand messages.
Education
Master of Science - Marketing
Florida International University
MiamiBachelor of Arts - Journalism
Florida International University
Miami, FLSkills
- Team building
- Excellent writing and editing
- Media pitching
- Crisis communication
- Brand journalism
- English/Spanish bilingual
Languages
Spanish
Native or Bilingual
Timeline
Associate Vice President
Florida International University, FIU
12.2021 - Current
Assistant Vice President
Florida International University, FIU
09.2017 - 12.2021
Director of Media Relations
Florida International University, FIU
05.2007 - 09.2017
Master of Science - Marketing
Florida International University
Bachelor of Arts - Journalism
Florida International University
Similar Profiles
Kendri DiazKendri Diaz
Graduate Research Assistant at Florida International University, FIUGraduate Research Assistant at Florida International University, FIU
Kelsey RogersKelsey Rogers
Biological Science Internship at Florida International University, FIUBiological Science Internship at Florida International University, FIU
Obed MorenoObed Moreno
Learning Assistant at Florida International University, FIULearning Assistant at Florida International University, FIU
Job CharlesJob Charles
Partnership Development Assistant at Florida International University, FIUPartnership Development Assistant at Florida International University, FIU
PRASHANT SINGHPRASHANT SINGH
Associate Vice President at Magicrete Building Solutions Pvt LtdAssociate Vice President at Magicrete Building Solutions Pvt Ltd