Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
MAYRA CARRASCO

MAYRA CARRASCO

New York,USA

Summary

Proactive and resourceful Marketing professional, boasting 15 years in Experiential Marketing . Specialized in relationship development, sales strategy, and brand representation, with a focus on cultivating international partnerships and negotiating agreements. Extensive expertise in Automotive, Technology, and Spirits industries, combined with a deep understanding of event planning, logistics, and customer-focused brand experiences.

Overview

18
18
years of professional experience

Work History

Director of Customer Experience

Self Employed
11.2022 - Current
  • Partnered directly with high-end clients and premier brands to conceptualize, design, and produce immersive consumer experiences.
  • Designed and executed high-impact marketing campaigns, tailored to elevate brand visibility and engagement.
  • Managed multiple campaigns with tight deadlines and budgets, ensuring successful execution while meeting ROI goals.
  • Developed unique and engaging customer experiences by analyzing consumer behavior and identifying emerging trends.
  • Demonstrated strong sales acumen, identifying opportunities, presenting proposals, and successfully closing deals that drove business growth.
  • Utilized negotiation skills to secure agreements that aligned with brand objectives and strengthened client relationships.
  • Proactively pursued business development opportunities, expanding client portfolios and cultivating long-term partnerships.
  • Developed unique and engaging customer experiences by analyzing consumer behavior and identifying emerging trends.
  • Presented creative ideas to clients and coordinated cross-functional teams to deliver seamless results.


Clients: Tides4Change, Audi, Lincoln, Bentley, Pininfarina, Porsche, Mercedes Benz- GM, VW & Remy Cointreau.

  • Notable collaborations include: Climate Week, Aspen X Games, BNP Open, Pebble Beach Concours d'Elegance, Miami Open, Miami SLS, Art Basel, Porsche Driving Experience, and MLS Special Events, FIFA World cup ( Qatar).

CUSTOMER EXPERIENCE DIRECTOR

The Fleet
09.2020 - 10.2022

Public Relations

  • Developed and maintained relationships with high-profile clients, partners, and media representatives to enhance brand visibility.
  • Created and executed communication strategies to position the brand as a leader in private aviation.
  • Represented the company at industry events, ensuring consistent and professional brand messaging.

Sales

  • Identified and pursued sales opportunities with potential clients, delivering tailored presentations and proposals.
  • Negotiated contracts and agreements to drive revenue and ensure client satisfaction.
  • Managed the sales pipeline and tracked performance to meet and exceed targets.

Consumer Experience

  • Designed and implemented personalized experiences to meet the unique needs of private aviation clients.
  • Acted as a key point of contact for client inquiries, ensuring high levels of service and satisfaction.
  • Analyzed customer feedback to refine service offerings and improve the overall client journey.

EXPERIENTIAL MARKETING DIRECTOR

Motive Agency
08.2014 - 11.2016

ACCOUNT MANAGER - CUSTOMER EXPERIENCE DIRECTOR

Citi bank
08.2013 - 08.2014

EXPERIENTIAL MARKET MANAGER

Brown-Forman
05.2012 - 05.2013

BRAND ACTIVATION MANAGER

Diageo
01.2009 - 05.2012

PROJECT MANAGER INTERNSHIP

Investar Financial
05.2007 - 12.2007

Education

MBA -

Monterrey Institute of Technology
01.2017

BACHELORS IN MARKETING - undefined

Monterrey Institute of Technology
01.2009

Skills

  • Interpersonal and Communication Skills
  • Diplomatic Communication
  • Sales and Negotiation
  • Marketing and Strategy
  • Cross-Cultural Competence
  • Strategic Thinking and Leadership
  • Project Management
  • Creative Problem-Solving
  • Communication and Stakeholder Management
  • Customer Experience Design
  • Adaptability
  • Financial Acumen
  • Technology Proficiency
  • Analytical Thinking

Languages

Spanish
Native or Bilingual

Timeline

Director of Customer Experience

Self Employed
11.2022 - Current

CUSTOMER EXPERIENCE DIRECTOR

The Fleet
09.2020 - 10.2022

EXPERIENTIAL MARKETING DIRECTOR

Motive Agency
08.2014 - 11.2016

ACCOUNT MANAGER - CUSTOMER EXPERIENCE DIRECTOR

Citi bank
08.2013 - 08.2014

EXPERIENTIAL MARKET MANAGER

Brown-Forman
05.2012 - 05.2013

BRAND ACTIVATION MANAGER

Diageo
01.2009 - 05.2012

PROJECT MANAGER INTERNSHIP

Investar Financial
05.2007 - 12.2007

BACHELORS IN MARKETING - undefined

Monterrey Institute of Technology

MBA -

Monterrey Institute of Technology
MAYRA CARRASCO