CMS
Senior Writer
PEOPLE MAGAZINE / PEOPLE EN ESPAÑOL
New York, USA
01.2016 - 10.2025
- Writer and editor of daily high-performing lifestyle and entertainment content across décor, food, wellness, culture, and celebrity news for peopleenespanol.com.
- Produced social media copy and high-profile celebrity interviews while maintaining editorial integrity and audience relevance; marquee names included Shakira, Antonio Banderas, Karol G, Morgan Freeman, and Jamie-Lee Curtis.
- Worked on 9 issues of legacy projects '50 Most Beautiful' and '25 Most Powerful Women', interviewing top celebrities, influencers, and leaders in business, community, and philanthropy and negotiated exclusives with agents and managers.
- Launched and managed 2 flagship initiatives: Horoscopes vertical: Served as primary contact in negotiations and execution with talent, setting contracts, terms, and execution of content.
- Led SEO and social media strategy to increase YoY readership and engagement and oversaw direction-setting, alignment, tactical execution, and KPI management to transform channel into the #1 traffic driver across digital properties for 2023, 2024, and the first 8 months of 2025.
- Book Corner vertical: Secured and produced interviews with bestselling authors and social media strategy.
- Provided counsel and facilitated cross-functional partnerships with the sales and marketing departments to create revenue opportunities, including a sizable partnership with Audible.
- Helped develop and execute strategic and tactical editorial/commercial campaigns that led business outcomes through expansion of legacy programs such as Recipes and Health; strategy included partnerships with The National Kidney Foundation, Home Goods, and IKEA.
- Drove audience growth through SEO strategy, analytics (Google Analytics, Chartbeat, Parse.ly), and AI-assisted workflow optimization.
- Handled sensitive and brand-exclusive reactive inquiries, providing counsel and cross-functional with legal and public relations departments to enhance and protect brand reputation and intellectual property.
- Led selection, management, and contracting of talent as Co-Chair of company’s Hispanic Employee Resource Group to produce live, internal events at the company featuring celebrities, influencers, book authors, chefs, resulting in a 40% increase in ERG membership, and sponsorship partnerships for events, including a large deal with Citizen Watches.
- Oversaw monthly meetings to ensure colleagues were informed, inspired, and engaged in company-wide initiatives in career advice, and mentorship, working in partnership with organizations such as PENCIL and Compass.
- Supported Diversity, Equity, and Inclusion Manager designing and creating presentation materials (including speeches and talking points) tied to the ERG priorities, increasing group membership on the Latino ERG 40% and boosted engagement satisfaction 85%.