MAYYA NAUMENKO
CLEVELAND,USA
Summary
Versatile Strategic Leader and Insights Analyst specializing in translating complex market data and consumer psychological motivations into actionable growth strategies. Expertise is grounded in a background in Social Work/Psychology, enabling strategic innovation and creative problem-solving. Proven success in leading and collaborating across diverse business environments, delivering consultative solutions that enhance profitability, brand positioning, customer empathy, and service policy optimization.
Overview
12
12
years of professional experience
Work History
Strategic Marketing Consultant (1099 Contract)
X9Motors
Mayfield Heights, OH, USA
06.2022 - Current
- Directed end-to-end strategy design within the competitive used car sales market, leveraging competitive landscape analysis to refine market positioning, messaging, and online presence across key target audiences.
- Analyzed market trends and implemented effective marketing tactics and recommendations, resulting in improved brand presence and driving average profit margin increases of 15% through optimized strategy execution.
Market & Consumer Insights Analyst
Magic Micro Computers
Warrensville Heights, OH, USA
01.2016 - 05.2022
- Drove business growth in the consumer electronics market by leading strategic market research and SWOT analysis, resulting in optimized profitability, increased online presence, and the successful implementation of new sales programs.
- Analyzed market trends and product performance to produce comprehensive reports that directly informed strategic decision-making; collaborated cross-functionally to achieve an 30% improvement in project outcomes.
Customer Service Associate Manager
All PC Zone Computers
Highland Heights, OH, USA
09.2013 - 09.2015
- Managed high-volume customer service operations, resolving complex disputes and optimizing service policies to achieve a 95% customer satisfaction rate and an 8% reduction in weekly tickets; simultaneously guided a junior team and initiated early social media engagement efforts.
- Cultivated a positive, empathetic service culture across chat, email, and phone channels, leveraging in-depth product expertise to resolve complex inquiries and consistently maintain accurate documentation of all customer interactions.
Product Management Intern
Vitamix Corporation
Olmsted Falls, OH, USA
05.2014 - 08.2014
- Spearheaded consumer segmentation and market research initiatives, resulting in expanded customer acquisition and optimized product and pricing strategies through data-driven forecasting and cross-functional collaboration.
Education
Master of Business Administration - International Business, Trade, Commerce
Baldwin-Wallace University
Berea, OH, USAMaster of Science in Education - Social Psychology
Bashkir State University of Pedagogy
Ufa, RussiaBachelor of Science in Social Work & Pedagogy - Developmental Psychology
Bashkir State University of Pedagogy
Ufa, RussiaTraining
- Vitamix Team Building (Be the Inspiration)
- Leadership Training for Product Management (Career Assessment | Business Plan Development | Project Management)
Accomplishments
- Ranked 3rd place in a regional science fair (out of 100+ scholars) at Bashkir State University of Pedagogy in Ufa, Russia in 2011.
- Authored and published an article in "Teacher" magazine in 2011, contributing key research insights to a study on preventing school adaptation disorder.
- Designed and executed a correctional game program that reduced severe student maladjustment by 30% while transitioning from preschool to elementary school.
Skills
Strategic product marketing
- Teamwork and collaboration
- Project management
- Sales and brand strategies
- Competitive analysis
- Client consulting
- Product positioning
- Attention to detail
- Multitasking
- Critical thinking
- Team leadership
- Active listening
- Effective communication
- MS office suite
- Creative problem-solving
- Organizational skills
- Self motivation
- Adaptability and flexibility
Market Research, Consumer Segmentation, SWOT Analysis, Strategic Planning, Sales Forecasting, Pricing Optimization, Digital Marketing Strategy, Negotiation, Presentation
Leadership & Management
Cross-Functional Leadership, Consultative Approach, Team Mentoring, Project Management, Process Optimization, Critical Thinking, Creative Problem-Solving
Client & Service
Customer Empathy, Dispute Resolution, Active Listening, Customer Relationship Management, Service Policy Development
Technical Proficiency
Quantitative/Qualitative Data Analysis, CRM: Salesforce/Quark, G-Suite, MS Office Suite (Word, Excel/SQL, Outlook, PPT), Canva
Language and Interpersonal Skills
English (fluent), Russian (fluent), Excellent written & verbal communication skills
Timeline
Strategic Marketing Consultant (1099 Contract)
X9Motors
06.2022 - Current
Market & Consumer Insights Analyst
Magic Micro Computers
01.2016 - 05.2022
Product Management Intern
Vitamix Corporation
05.2014 - 08.2014
Customer Service Associate Manager
All PC Zone Computers
09.2013 - 09.2015
Master of Business Administration - International Business, Trade, Commerce
Baldwin-Wallace University
Master of Science in Education - Social Psychology
Bashkir State University of Pedagogy
Bachelor of Science in Social Work & Pedagogy - Developmental Psychology
Bashkir State University of Pedagogy