MC MICHAEL CULVER
Three Rivers,MI
Summary
Innovative Marketing leader with 27+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and multifamily marketing. Detail-oriented, attentive and decisive leader.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Director of Marketing
Edward Rose & Sons
09.2003 - Current
- Promoted to Marketing Director for the Kalamazoo portfolio in 2003
- Responsible for the overall marketing plan for over 33,000 units
- Oversee the daily operations of the Marketing Department including reporting, training and team management
- Work with the Training Department to conduct various skill-building seminars including leasing, maintenance customer service, grounds maintenance and management training
- Work closely with both Regional Managers and the Property Director to ensure that every community has a solid marketing plan while maintaining a pre-determined budget
- Continue to expand knowledge of new marketing trends in the multifamily industry in order to adapt to ever changing resident base
- Work closely with other Marketing Directors to help ensure a consistent branded company image across all Edward Rose and Sons portfolios
- Conduct on-site training seminars for new Leasing Consultants and Assistant Property Managers focusing on customer service including telephone skills, qualifying, apartment tours, handling objections and closing
- Organize various company and community events throughout the year including baseball games, golf outings and manager meetings
- Assist Property Director in setting parameters for new communities including rental rates, application scoring, ancillary fees and amenity charges
- Work with other Marketing Directors to design and create new edwardrose.com corporate webpage
- Responsible for creating a marketing budget plan for over 70 communities
- Assist with new company rollout programs including RentMax, SmartRent, Opiniion, F.P Horak and Yardi
- Work with corporate training department on testing and developing new training modules in ERU
- Responsible for monitoring community online reputation through social media websites and online rating services including Google, apartmentratings.com, apartments.com and Opiniion
- Current board member and acting president of the Property Management Association of West Michigan
- Current board member of the Property Management Association of Michigan and member of the Legislative Committee
Property Manager
Edward Rose and Sons
07.1998 - 09.2003
- Promoted to Property Manager for Seville Apartments and Mount Royal Townhomes prior to completing Management
- Training Program
- Oversaw the daily operations of a 263-unit apartment community, in addition to 59 townhome units
- Responsible for managing up to 10 team members including Leasing Consultants, Grounds Technicians, Maintenance
- Technicians and Make Ready Maintenance Technicians
- Promoted to Property Manager for Windmill Lakes Apartments in 1999
- Oversaw the daily operations of a 402-unit apartment community
- Responsible for managing up to 15 community team members
- Promoted to Property Manager for Huntington Cove Apartments in 2000
- Responsible for opening a new community including hiring of staff, accepting completed units from construction and budgeting for future units.
Assistant Property Manager
Edward Rose and Sons
12.1996 - 07.1998
- Began Management Training Program at Gull Run Apartments focusing on apartment turnover and grounds maintenance
- Moved to Irish Hills Apartments in the spring of 1997 to continue with the Management Training Program completing courses in rent roll, inventory and payroll
- Completed Management Training Program on October 25, 1999.
Education
Bachelors of Arts - Communications
Western Michigan University
01.1996
Skills
- Multifamily Marketing
- Management
- Written and verbal communication
- Advertising
- Brand Management
- Partnership Development
- Product marketing
- Marketing Analytics
- Content Strategy
- SEO and SEM Marketing
- Public Speaking
- Content Creation
- Trainer
Accomplishments
Completed NAA Leadership Lyceum program in 2023
Affiliations
- Property Management Association of West Michigan
- Property Management Association of Michigan
Certification
Certified Apartment Leasing Professional
PMAM Leadership Lyceum
Timeline
Director of Marketing
Edward Rose & Sons
09.2003 - Current
Property Manager
Edward Rose and Sons
07.1998 - 09.2003
Assistant Property Manager
Edward Rose and Sons
12.1996 - 07.1998
Certified Apartment Leasing Professional
PMAM Leadership Lyceum
Bachelors of Arts - Communications
Western Michigan University
Similar Profiles
Russell RedmerRussell Redmer
Director of Construction at Edward Rose & Sons Development Company LLCDirector of Construction at Edward Rose & Sons Development Company LLC
Lindsey EvansLindsey Evans
Leasing Consultant at Latitudes Apartments at Edward Rose & SonsLeasing Consultant at Latitudes Apartments at Edward Rose & Sons
Gage AftonGage Afton
Maintenance Technician at Edward Rose & SonsMaintenance Technician at Edward Rose & Sons