McCabe .
Creative Digital Production Management
Chicago,IL
Summary
Highly skilled and motivated Manager of Digital Content Production with 15+ years of experience in digital media (websites, apps, mobile games, software). Proven ability to lead creative marketing, advertising, and editorial content channel focused production teams, overseeing the flawless execution of high-quality creative artifacts across all digital products. Expert in optimizing processes, managing priorities, and ensuring clear communication across marketing, creative, merchandising, operations, consultants, and high-level stakeholders, consistently delivering impactful content that drives brand success.
Overview
19
19
years of professional experience
3
3
Certifications
Work History
Creative Digital Producer and Advisor
Consultant
Chicago, IL
12.2022 - Current
- Providing strategic digital solutions for independent businesses and content creators, including website development, data management, and digital marketing initiatives.
- Contracting with a local healthcare provider, performing digital projects including billing entry, marketing research, website integrations, and medical office management tasks such as building billing reports, consolidating client records for insurance claims, and organizing documentation to make those tasks more manageable.
- Leading the design, development, and implementation of an online training resource chapter for a non-profit company's WordPress intranet. This project involved meticulously incorporating and organizing provided logos and content, including resizing over 70 logos using Photoshop. I collaborated closely with training management and human resources to maintain editorial consistency, ensuring each training resource clearly outlined contact information, company-paid coursework, and departmental relevance for career development.
- Diagnosing and resolving critical website issues for a local artist's website, orchestrating direct communication with the hired website vendors to ensure prompt correction of connection errors. I continued my support by outlining and implementing a comprehensive site content update, which included meticulous photo editing and artist collaboration to craft compelling content that effectively presented the company's services and strategic goals.
- Identified areas of opportunity within existing processes, driving continuous improvement initiatives through collaboration with team members and stakeholders alike.
- Optimized website performance by collaborating with developers on technical improvements.
Manager, Creative Web Production
LivCor - Digital Creative Team
Chicago, IL
05.2021 - 12.2022
- Built and led the production team in migrating and enhancing 450+ websites, streamlining workflows, and improving user experience.
- Oversaw the development of a proprietary CMS/CRM platform, ensuring design adaptability and integration of industry-specific plugins, as well as usability from the front and back end.
- Streamlined digital asset management processes, creating comprehensive documentation, managing creative content, and collaborating with internal clients to maintain their brand recognition while integrating the supervisory company’s brand guidelines.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Established team priorities, maintained schedules and monitored performance.
Senior Creative Producer
Zynga - Video Game Development Creative Team
Chicago, IL
07.2020 - 03.2021
- Supervised the creation of media assets for game properties and social media channels during the department’s restructuring.
- Collaborated with the Poker Social Marketing team to produce and distribute engaging social media content.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
Senior Creative Digital Producer, Team Lead
Epsilon - Ad Agency Creative Team
Chicago, IL
05.2012 - 07.2020
- Led a 5-member team in producing and managing digital ad content.
- Developed and implemented an innovative server content maintenance system, enhancing server performance by 50% and improving user experience by 75%. This system enhanced download speeds between the creative content on the server and our creative innovation tools, enabling the team to work remotely for the first time in the company's history.
- Collaborated on developing a proprietary creative ad content management software app for Illustrator, earning industry recognition at Cannes.
- Managed the production of millions of client projects annually, overseeing image editing, content management, and copy organization.
Web Designer/Production Manager
Playboy - Magazine Publisher, Web Design Team
Chicago, IL
08.2006 - 05.2012
- Designed and managed daily updates for the Playboy.com website, adapting current print content for the web and surfacing legacy content to the home page as it related to the zeitgeist, significantly driving user engagement and site traffic.
- Migrated 15 years of legacy digital content and over 50 years of print content from flat HTML (and inline CSS) sites into an integrated custom Content Management System (CMS), improving production speed, enforcing brand guidelines, maintaining editorial consistency, optimizing advertising space, and supporting revenue growth.
Education
Bachelor of Arts - Communications and Media Studies
Illinois State University
Skills
- Digital Content Strategy & Execution
- Website & CMS Management
- Digital Asset Management (DAM)
- Project Leadership
- Cross-Functional Collaboration
- Creative Problem-Solving
- Creative Process Optimization
- Prioritization & Risk Management
- Data-Driven Decision Making
- Customer-Centric Approach
- Strategic Communication
- Stakeholder Alignment
- SEO/SEM Implementation
- Technical Proficiency
- Online advertising
- CMS management
- Digital Asset Management
- Marketing automation
- Continuous improvement
- Workflow optimization
- Teamwork and collaboration
- Team collaboration
- Effective communication
- Production operations
- Creative vision
- Team management
- Task delegation
- Project management
- Strong graphic and visual sense
- Digital media
- Performance monitoring
- Professional demeanor
- Retail Operations
- Customer Service
Certification
- Digital Project Management Certification – Google | Coursera
- User Experience (UX) Design Certification – Coursera
- Google SEO Introduction and Fundamentals – University of California, Davis | Coursera
- Adobe Experience Manager Training – Adobe Experience League
- Digital Product Management Certification – University of Virginia | Coursera
Personal Information
Title: Manager, Digital Creative Production
Timeline
Creative Digital Producer and Advisor
Consultant
12.2022 - Current
Manager, Creative Web Production
LivCor - Digital Creative Team
05.2021 - 12.2022
Senior Creative Producer
Zynga - Video Game Development Creative Team
07.2020 - 03.2021
Senior Creative Digital Producer, Team Lead
Epsilon - Ad Agency Creative Team
05.2012 - 07.2020
Web Designer/Production Manager
Playboy - Magazine Publisher, Web Design Team
08.2006 - 05.2012
Bachelor of Arts - Communications and Media Studies
Illinois State University