McCall Machado
Summary
With a passion for communications I bring experience in web design, email marketing, and content creation. Proficient in managing and organizing diverse email campaigns, audiences and social media accounts. I am eager to contribute my skills and creativity to elevate communication strategies and experiences in a forward-thinking organization.
Overview
4
4
years of professional experience
Work History
Communications and Event Coordinator
Citrus Research Board
01.2022 - Current
- Produced quarterly articles for Citrograph Magazine, showcasing strong versatile writing and editorial skills.
- Executed successful email marketing campaigns, utilizing strategies to engage target audience and drive event registration.
- Managed monthly E-Newsletter, curating relevant information to targeted readership.
- Maintained and organized email audience groups to tailor messaging and engagement for specific target groups.
- Played a vital role in content creation by crafting copy and graphics for social media posts, website and emails.
- Assisted with the planning and the execution of Board Meetings, grower and research conferences, and webinar series.
- Managed and developed the event management software system by creating registration platforms and websites for events. (Cvent Platform)
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Conducted post-event evaluations, analyzing attendee feedback and data to identify areas for improvement.
- Developed content and materials for events and company needs. (Adobe InDesign, Adobe Illustrator, Adobe Photoshop)
Client Relations Associate
Americas Kids In Motion
05.2021 - 01.2022
- Assisted members with class enrollment, schedule changes, and ensuring a seamless experience resolving any issues promptly.
- Maintained detailed records of all member accounts.
- Served as the main point of contact for members, managing all aspects of their relationship with the company from initial engagement through ongoing support.
Executive Sales Representative
The Collegian, Fresno State
01.2020 - 05.2020
- Assisted potential clients in social media and newspaper advertising services. Handled cold calling.
- Created packages and presentations for potential clients.
- Provided clients with data analysis reports to demonstrate the effectiveness of advertising options.
- Built relationships with customers and community to promote long term business growth.
Congressional Campaign Intern
Congressman Devin Nunes
01.2020 - 03.2020
- Successfully hosted and planned two events, bringing together over 100 students to increase campus voting.
- Collaborated with team members for effective event planning and execution.
- Enhanced voter engagement through door-to-door canvassing and phone banking efforts.
- Traveled with campaign team to help organize events.
- Increased campaign awareness by developing and distributing marketing materials.
Education
Bachelor of Science - Agricultural Communications
California State University, Fresno
Fresno, CA12.2021
Skills
AP Style
Excellent Communication Skills
Adobe (InDesign, Illustrator, Photoshop)
Email Marketing
Social Media Management
Event Management
Website Management
Speech Writing
Press releases
MS Office
Timeline
Communications and Event Coordinator
Citrus Research Board
01.2022 - Current
Client Relations Associate
Americas Kids In Motion
05.2021 - 01.2022
Executive Sales Representative
The Collegian, Fresno State
01.2020 - 05.2020
Congressional Campaign Intern
Congressman Devin Nunes
01.2020 - 03.2020
Bachelor of Science - Agricultural Communications
California State University, Fresno
Similar Profiles
Katrina SchanckKatrina Schanck
Transportation Analyst at Citrus County School BoardTransportation Analyst at Citrus County School Board
Anna NewlonAnna Newlon
Teacher at Citrus County School BoardTeacher at Citrus County School Board
William PotterWilliam Potter
Program Assistant at Citrus County Board Of County CommissionersProgram Assistant at Citrus County Board Of County Commissioners