Alicia McGarry

• Develop and execute brand strategy for tech and renewable energy clients, including messaging and positioning strategy, PR and crisis communications, and marketing and awareness campaigns., with senior leadership to create messaging architectures and thought leadership platforms, increasing awareness and consideration for positioning new launches, established campaigns, keynote and media appearances.

• Write and research articles on AI and its impact on various industries, as well as create content for the company's website and social media channels.

Partner with senior leadership to create messaging architectures and thought leadership platforms, increasing awareness and consideration for positioning new launches, established campaigns, keynote and media appearances.

• Led strategy engagements with senior-level product marketing executives for top tech brands to translate technical capabilities, trends, and jargon into narratives and value propositions to ensure clients' products and portfolio are best positioned and differentiated.

• Created global integrated content, marketing, and brand initiatives for open-source technology clients, including messaging and positioning strategy, PR and crisis communications, marketing and awareness campaigns, communication strategy, and execution.

• Drove topline messaging strategy for consulting and services portfolio and risk management platform to strengthen retail market relevance, technical and market scalability, as well as top-of-funnel awareness and consideration for internal and contact center enablement and brand advocacy initiatives, external positioning and messaging
• Increased brand awareness by creating technical and non-technical collateral, presentations, and explainer videos, resulting in a 17% lift in less than six months

• Strategy and creation of holistic developer content and communications strategy, working cross-functionally across enterprise to capture, distill and disseminate technically accurate source content at scale for developer marketing, corporate and crisis communications and PR, Corporate and Social Responsibility team, sales enablement, social media, and developer, analyst and influencer relations for alignment of Developer at IBM brand strategy with IBM's master brand
• Created brand positioning, brand advocacy messaging strategy and crisis/strategic communications for the $34b acquisition of Red Hat, the second-largest software acquisition of all time
• Created and executed integrated communications strategy for Call for Code, IBM's five-year, $30m developer engagement initiative in partnership with David Clark Cause, Linux Foundation and United Nations Human Rights

• Defined platform-level technical brand narrative for IBM Cloud Platform
• Managed team of senior technology and marketing communications professionals to incite cultural shift and brand advocacy across the enterprise to communicate the collective value proposition as a full-stack cloud platform:
• Broadcast communications for global audiences of 10,000+, all-hands presentations, client meetings, analyst summits, media briefing books + more
• Content strategy and communications leader for creation and enterprise-wide adoption of IBM Tech Blog, a first of its kind one-stop-shop for internal teams in communications, marketing, offering management, sales and c-suite for key messaging and other technical brand enablement content.

• Oversaw marketing/brand advocacy transformation initiative to ensure effective, accurate expression of the IBM Cloud brand and its messaging across all advertising and creative branded content initiatives.

• Chief brand gatekeeper for the global retail wireless company
• Alongside legal, served as the final point of approval for digital, social and creative marketing, advertising, contact center and support content.

• Wrote digital copy for technical, time-sensitive launches and accompanying social
• Aligned executives, other stakeholders + brand, marketing and legal on overall messaging strategy

• Managed a globally distributed team of 140+ employees, freelancers, consultants and contractors in the end-to-end publication and production of five international trade magazines, print and digital.