Dawna Wafford
Madras,OR
Summary
Dynamic merchandising professional with extensive experience in team leadership and effective communication. Proven track record in optimizing product displays and managing inventory, fostering strong relationships with team members, suppliers, and store managers to enhance brand visibility.
Overview
2026
2026
years of professional experience
Work History
Merchandising Supervisor
Point Blank Distributing
Bend, OR
11.2022 - Current
- Supervised merchandising team to ensure efficient product placement and inventory management.
- Coordinated with suppliers to optimize stock levels and product assortment.
- Maintained visual displays to enhance product visibility and customer appeal.
- Monitored compliance with company policies and procedures during merchandising activities.
- Developed training materials for new hires on merchandising practices and tools used.
- Inspected outlets for adherence to merchandising standards, transported, replaced and maintained point-of-sale advertising and restocked displays for optimum sales impact.
- Reviewed product performance metrics and identified areas for improvement.
- Conducted regular store visits to ensure adherence to merchandising standards.
- Coached, directed and counseled merchandisers on overall performance, clearly defined expectations, monitored progress and tracked volume for incentives and productivity.
- Developed relationships with key stakeholders such as suppliers, buyers, and store managers.
- Created visual displays that showcased products in an attractive manner.
- Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
Team Lead/Merchandiser
Columbia Distributing
Bend, OR
2006 - 11.2022
- Led merchandising team to optimize product displays and inventory placement.
- Trained staff on best practices for product presentation and customer engagement.
- Collaborated with sales teams to enhance brand visibility in retail environments.
- Resolved conflicts between team members in an efficient manner while maintaining positive working relationships.
- Managed a team of Merchandisers responsible for executing daily tasks at assigned stores.
- Developed and maintained relationships with store personnel to ensure accurate product placement and execution of merchandising strategies.
- Planned and executed promotional campaigns according to company guidelines.
- Developed detailed reports on the performance of various product lines within each store location.
- Assisted customers with inquiries related to product selection or availability.
- Ensured compliance with all applicable laws, regulations, policies, procedures, and standards of conduct.
- Provided feedback to corporate office regarding customer response to merchandise assortment and placement.
- Stocked and rotated shelves and built displays to deliver results for stores and suppliers.
- Trained staff on visual merchandising techniques and best practices.
Skills
- Visual merchandising
- Inventory management
- Supply chain coordination
- Product assortment optimization
- Performance metrics analysis
- Data-driven decision making
- Team leadership
- Training and development
- Time management
- Detail orientation
- Relationship building
- Effective communication
- Conflict resolution
- Product inventory counts
- Stock rotation
- Active listener
- Promotional planning
- Reliable and punctual
- Coaching and mentoring
- Teamwork
References
References available upon request.
Timeline
Merchandising Supervisor
Point Blank Distributing
11.2022 - Current
Team Lead/Merchandiser
Columbia Distributing
2006 - 11.2022