McKaylyn Zwieg
Austin,TX
Overview
7
7
years of professional experience
Work History
Digital Marketing + Social Media Manager
Luna Lash
03.2022 - 10.2022
- Created and shared 90 branded assets on average every month between all platforms
- Conducted regular social media audits to identify gaps in engagement to increase reach
- Developed new email marketing strategy from ground up by creating nurture sequences and promotional emails
- Combined marketing efforts across all platforms brought in roughly 18 new clients a month
UGC Creator and Social Media Management
Freelance
08.2022 - Current
Marketing Associate
ReserveBar
01.2021 - 01.2022
- Managed creative asset collection and execution of homepage and product page weekly updates
- Automated weekly ad placements and promotional updates on branded landing pages
- Segmentation and journey building for SMS campaigns driving 103k in revenue
- Worked closely with dev ops team on reservebar 2.0 website re-platform from Shopify to Salesforce commerce cloud
- Strategized SMS and Push notifications promotional copy for customer updates and new product arrivals
Product Analyst
Lucy AI
01.2017 - 01.2019
- Worked across Customer Success and Sales to complete client deliverables such as new product features and UX updates
- Lead weekly meetings with clients to reinforce product usage best practices to ensure a smooth and useful experience with Lucy
- Managed test plans from start to completion Defined and drove the Quality Assurance and manual testing processes
Market Development Specialist
Kipsu
01.2019 - 01.2020
- Managed creative asset collection and execution of homepage and product page weekly updates
- Automated weekly ad placements and promotional updates on branded landing pages per each Bev/Alc brand
- Segmentation and journey building for SMS campaigns driving 103k in revenue
- Worked closely with dev ops team on reservebar 2.0 website replatform from Shopify to Salesforce commerce cloud
- Strategized SMS and Push notifications promotional copy for customer updates and new product arrivals.
Education
Mass Communication - BS -
University of Minnesota - Twin Cities
05.2019
Marketing -
University of Vermont
05.2014
Skills
- Audience Segmentation
- Email and SMS Marketing
- Shopify
- HTML/CSS
- Photoshoot Coordination
- Production Planning
- CRM
- Content Calendars
- Hubspot
- Project Management
Timeline
UGC Creator and Social Media Management
Freelance
08.2022 - Current
Digital Marketing + Social Media Manager
Luna Lash
03.2022 - 10.2022
Marketing Associate
ReserveBar
01.2021 - 01.2022
Market Development Specialist
Kipsu
01.2019 - 01.2020
Product Analyst
Lucy AI
01.2017 - 01.2019
Mass Communication - BS -
University of Minnesota - Twin Cities
Marketing -
University of Vermont