McKaylyn Zwieg
Austin,TX
Overview
7
7
years of professional experience
Work History
Digital Marketing + Social Media Manager
Luna Lash
03.2022 - 10.2022
- Created and shared 90 branded assets on average every month between all platforms
- Conducted regular social media audits to identify gaps in engagement to increase reach
- Developed new email marketing strategy from ground up by creating nurture sequences and promotional emails
- Combined marketing efforts across all platforms brought in roughly 18 new clients a month
UGC Creator and Social Media Management
Freelance
08.2022 - Current
Marketing Associate
ReserveBar
01.2021 - 01.2022
- Managed creative asset collection and execution of homepage and product page weekly updates
- Automated weekly ad placements and promotional updates on branded landing pages
- Segmentation and journey building for SMS campaigns driving 103k in revenue
- Worked closely with dev ops team on reservebar 2.0 website re-platform from Shopify to Salesforce commerce cloud
- Strategized SMS and Push notifications promotional copy for customer updates and new product arrivals
Product Analyst
Lucy AI
01.2017 - 01.2019
- Worked across Customer Success and Sales to complete client deliverables such as new product features and UX updates
- Lead weekly meetings with clients to reinforce product usage best practices to ensure a smooth and useful experience with Lucy
- Managed test plans from start to completion Defined and drove the Quality Assurance and manual testing processes
Market Development Specialist
Kipsu
01.2019 - 01.2020
- Managed creative asset collection and execution of homepage and product page weekly updates
- Automated weekly ad placements and promotional updates on branded landing pages per each Bev/Alc brand
- Segmentation and journey building for SMS campaigns driving 103k in revenue
- Worked closely with dev ops team on reservebar 2.0 website replatform from Shopify to Salesforce commerce cloud
- Strategized SMS and Push notifications promotional copy for customer updates and new product arrivals.
Education
Mass Communication - BS -
University of Minnesota - Twin Cities
05.2019
Marketing -
University of Vermont
05.2014
Skills
- Audience Segmentation
- Email and SMS Marketing
- Shopify
- HTML/CSS
- Photoshoot Coordination
- Production Planning
- CRM
- Content Calendars
- Hubspot
- Project Management
Timeline
UGC Creator and Social Media Management
Freelance
08.2022 - Current
Digital Marketing + Social Media Manager
Luna Lash
03.2022 - 10.2022
Marketing Associate
ReserveBar
01.2021 - 01.2022
Market Development Specialist
Kipsu
01.2019 - 01.2020
Product Analyst
Lucy AI
01.2017 - 01.2019
Mass Communication - BS -
University of Minnesota - Twin Cities
Marketing -
University of Vermont
Similar Profiles
Bianca AndradeBianca Andrade
Owner at Luna Lash LLCOwner at Luna Lash LLC
Laira GraciaLaira Gracia
Receptionist at La Luna LashReceptionist at La Luna Lash
Hope DiamondHope Diamond
Wait Staff Member at Luna Di LunaWait Staff Member at Luna Di Luna
Tatiana T. TorresTatiana T. Torres
Senior Enlisted Advisor at U. S. Navy, Recruit Training CommandSenior Enlisted Advisor at U. S. Navy, Recruit Training Command
ALMASI TAYLORALMASI TAYLOR
Part-Time Barista and Bartender at BlackBird Books and SpiritsPart-Time Barista and Bartender at BlackBird Books and Spirits