McKenna Avery
Austin,TX
Summary
With a proven track record in paid advertising, I am eager to contribute my skills, experience, and enthusiasm to a new team of digital marketing experts. I am passionate about building out a comprehensive paid advertising campaign strategy that is tailored to each clients business needs. Providing data-driven insights and creative storytelling is key to success within the TikTok advertising realm.
Overview
8
8
years of professional experience
Work History
Paid Advertising Strategist (Meta & TikTok)
Power Digital Marketing
04.2021 - Current
- 2 years of Meta campaign management for different clients with the objective of growing their ecommerce business
- 1+ years of TikTok campaign management for different clients the whose business objectives was expanding a retail presence or growing their ecommerce business
- Curated comprehensive advertising strategies on both Meta and TikTok platform based upon the clients business needs
- Collaborated with cross-functional teams to develop and execute strategic initiatives with the objective of growing the clients overall business
- Management of 8-10 clients at any given period of time
- Face to face client communion on a weekly basis with the occasional in-person presentation
- Experience with both Canva and CapCut
Marketing Intern
Signal Sync
06.2019 - 02.2021
- Management of online marketing, social media, and email marketing campaigns
- Helped to put together the marketing plan for the launch of the product and continuously updating the plan to go along with the needs of the company
- Working knowledge of the CRM platform ZOHO to keep client information updated and keep up to date with customers information; in order to keep marketing efforts efficient
Sales Associate
Steve Madden
11.2018 - 03.2022
- Demonstrated genuine hospitality while greeting and helping customers find what they are shopping for
- Using my product knowledge and customer service techniques in order to make sure that the customer received assistance if needed and felt positive about their experience at the store
Sales Associate
Tilly's Clothing Store
03.2017 - 04.2018
- Familiarizing myself with the different products and brands that were sold in the store in order to better service customers to find what they are looking for and also answer any questions that they may have
- Worked as a team member to ensure efficient daily operations and cleanliness
Sales Associate
Tilly's Clothing Store
05.2016 - 08.2016
- Familiarizing myself with the different products and brands that were sold in the store in order to better service customers to find what they are looking for and also answer any questions that they may have
- Worked as a team member to ensure efficient daily operations and cleanliness
Education
Bachelor of Science - Business Administration-Marketing
San Diego State University
San Diego, CA12.2020
Linked-In Profile
https://www.linkedin.com/in/mckenna-avery-5a65b7203/
Timeline
Paid Advertising Strategist (Meta & TikTok)
Power Digital Marketing
04.2021 - Current
Marketing Intern
Signal Sync
06.2019 - 02.2021
Sales Associate
Steve Madden
11.2018 - 03.2022
Sales Associate
Tilly's Clothing Store
03.2017 - 04.2018
Sales Associate
Tilly's Clothing Store
05.2016 - 08.2016
Bachelor of Science - Business Administration-Marketing
San Diego State University
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