McKenna Foucht
Bellevue,WA
Overview
7
7
years of professional experience
1
1
Certification
Work History
Commercial Development Manager
Nespresso USA
09.2022 - Current
- Serves as conduit between Nespresso & Nestle Coffee Partners teams & collaborates with cross-functional partners to achieve business results (volume, share, acquisition objectives)
- Contributes to brand success by leveraging customer, category, and shopper teams to develop product specific strategies
- Leads governance for Starbucks by Nespresso including ways of working, bi-annual summit planning, etc.
- Orchestrates management of trade spend, budgets, forecasting, operating plans, product launches, etc.
- Project Manager for Nespresso Trade Recycling Program with the goal of meeting company recycling and B-Corp objectives
Social Media & Influencer Marketing
Five Foot Fashion LLC
01.2018 - Current
- Subject matter expert in various social platforms (Instagram, Facebook, Twitter, Pinterest, TikTok, etc.) as well as Influencer & Ambassador marketing tactics
- Proven experience in building high quality online following & engagement
- Close collaboration with brands & agencies on social, influencer, & content strategies as well as pr events & activations
- Leverages data/insights & industry trends to inform go-forward strategy across platforms to meet client goals
Manager, Customer Accounts
Nespresso
05.2021 - 09.2022
- Grew Starbucks by Nespresso business by 20% YoY; select accounts +55% YoY
- Established sales strategy & manage relationships with key accounts as well as planning and opening of new accounts
- Managed internal & external relationships including cross functional teams, agency partners, etc
- Led negotiations with key account(s)
- Responsible for day-to-day business activities such as promotions, merchandising, assortment, financial planning etc.
E-Commerce Account Manager
Market Performance Group
05.2020 - 05.2021
- Grew Amazon businesses for top CPG brands including beauty, healthcare, etc. by over 20% YoY
- Managed complex mix of project schedules, deliverables, & stakeholder relationships
- Assisted in business development efforts including onboarding & negotiations
- Led strategic business reviews with client leadership Analyzed data and gathered insights to make recommendations and decisions to ensure customer success
Program Manager II
Amazon
11.2018 - 05.2020
- Merchandising Geo lead for NYC - managed the merchandising program end to end for NYC market
- Led launch of over 10 stores within 6 months
- Ensured all upstream inputs created ideal customer experience
- Developed sub-programs to enhance & optimize the overall merchandising program
- Actively comp shopped/conducted market visits to understand trends, customer behaviors, & ensure proper merch execution
Product Manager II
Amazon
06.2018 - 11.2018
- Product development of 3K+ unique styles
- Aided in rollout of PD tool across 4+ teams leading to improved speed &efficiency
- Aided in planning and launch of Vendor-Assist program & scorecard to remove workload from internal teams
- Conducted vendor trainings of PD tool with top vendors who delivered 26% of unit sales
- Created training library across all SPB teams & external users containing SOPs, trainings videos, workflows, etc.
Vendor Manager I & II
Amazon
04.2016 - 06.2018
- Managed over 40% of category volume, growing collective portfolio +15% YoY
- Led successful yearly negotiations with top 10 vendors, including an over $1M increase in vendor terms
- Led end-to-end promotions delivering strong deal performances as a result of excellent sourcing, negotiation, & coordination
- Partnered with merchandising & advertising teams to develop brand specific campaigns driving traffic, conversion, & customer acquisition
- Owned process improvements, impactful cross-category projects & initiatives resulting in higher efficiency & reduced workload
Education
Bachelor of Arts - Apparel Design
Seattle Pacific University
Seattle, WA06.2015
Bachelor of Arts - Fashion Merchandising
Seattle Pacific University
Seattle, WA06.2015
Skills
- Data Analysis
- Negotiations
- Microsoft Office Suite
- Cross Functional Collaboration
- Process Management & Improvement
- Project Management & Product Development
- Social Media & Influencer Marketing
- Content Creation & Planning Tools
- Budgeting & Forecasting
- Executive-Level Presentations
- Business Analysis
- Merchandising
Other Experience
- Upwork - Freelancer
- Free People - Assistant Visual Manager
- Lumber Union - Executive Coordinator
- DareDevil Activewear - Pattern Assistant
- Recreational Gymnastics Coach
Certification
- Google Project Management Certification - 2023
- Advertising with Meta Certification - 2023
- Amazon Advertising and Sponsored Ads Certifications - 2021
Additional Information
- Cum Laude; Dean's List; SPU Presidential Scholarship; All-American Scholar Athlete; SPU Best Individual Marketing; D2 Athletics Academic Achievement Award; Amazon Watches "Are Right a Lot" Award; Amazon Go "WAYA" Award
Timeline
Commercial Development Manager
Nespresso USA
09.2022 - Current
Manager, Customer Accounts
Nespresso
05.2021 - 09.2022
E-Commerce Account Manager
Market Performance Group
05.2020 - 05.2021
Program Manager II
Amazon
11.2018 - 05.2020
Product Manager II
Amazon
06.2018 - 11.2018
Social Media & Influencer Marketing
Five Foot Fashion LLC
01.2018 - Current
Vendor Manager I & II
Amazon
04.2016 - 06.2018
Bachelor of Arts - Apparel Design
Seattle Pacific University
Bachelor of Arts - Fashion Merchandising
Seattle Pacific University
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